This document describes a circular and modular product design approach where components can be easily swapped in and out, repaired, upgraded, and reused like Lego pieces. The goals are to create shareable, engaging, and DIY products that have long lifespans and maximize positive social and environmental impacts for current and future generations through transparency and continual improvement.

5. Designed for
Deconstruction
= Circular
Component
Based – Like
Lego
Shareable
engaging
DIY
Swappable
Life of its Own

11. Multiple,
Positive
Objectives
Other Peoples
Grandchildren
£410 or
£100,000
Longevity = Loyalty
Transparency
#ThisIsLuxury
Do More,
Be Better