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Day 2 Keynote, Nneka Chukwurah & Sarah Henderson

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Keynote: Collaborative economy: creating a fairer future
Social Enterprise Festival 2019

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Day 2 Keynote, Nneka Chukwurah & Sarah Henderson

  1. 1. Collaborative Economy: Creating a Fairer Future Nneka Chukwurah & Sarah Henderson Echo // @economyofhours
  2. 2. Who we are Sarah Henderson Nneka Chukwurah
  3. 3. Hello! 1. Defining our terms 2. Collaborative economy in action 3. Over to you!
  4. 4. Icebreaker :) Do you know your gig economy from your collabo economy? Let’s find out! 1. Take out your phone 2. Go to slido.com Tap in code: Echo to join the activity 3. Select the companies you think belong to the gig economy, ignore the ones that don’t Don’t think too hard about it - we’ll reveal the answers in a second!
  5. 5. Did you guess right? Gig economy companies… Collaborative economy companies...
  6. 6. Defining our terms Gig Economy Sharing Economy Collaborative economy
  7. 7. Defining our terms Sharing Economy Collaborative economy “Using internet technologies to connect distributed groups of people and organisations to make better use of goods, skills, services, capital and spaces, sharing access and so reducing the need for ownership.” - Sharing Economy UK
  8. 8. Defining our terms Gig Economy Collaborative economy “A way of working that is based on people having temporary jobs or doing separate pieces of work, each paid separately, rather than working for an employer.” - Cambridge English Dictionary
  9. 9. Defining our terms Collaborative Economy Collaborative economy “Initiatives based on horizontal networks and participation of a community… built on distributed power and trust within communities as opposed to centralized institutions. These communities meet and interact on online networks and peer-to-peer platforms, as well as in shared spaces such as fablabs and coworking spaces.” - Ouishare
  10. 10. How did we get here?
  11. 11. Collaborative Economy - origins
  12. 12. Collaborative Economy - origins 2008 financial crisis → economic need Consumer society → environmental crisis + social disconnection Opportunity Crisis Idling capacity → waste as resource Networked technology → trust between strangers
  13. 13. Practices and models What is shared ➔ Material goods ➔ Time / labour ➔ Knowledge / information Who and how? ➔ B2C (access) ➔ P2P (direct + indirect) ➔ Crowdsourcing (aggregate)
  14. 14. B2C Business to Consumer Sharing Economy
  15. 15. P2P Peer to peer Sharing Economy Collaborative economy
  16. 16. Crowdsourcing Sharing Economy Collaborative economy
  17. 17. Key dynamics ACCESS over OWNERSHIP COLLABORATION over COMPETITION NETWORKS over HIERARCHIES
  18. 18. “A massive paradigm shift in how we live, work, play, travel, create, learn, bank and consume.” - Rachel Botsman (2013)
  19. 19. The backlash
  20. 20. The future?
  21. 21. Collaborative Economy in action Let’s explore a few businesses that are shaking up the way we... LEARN EAT COMMUNICATE (OR, HELP OTHERS) ACCESS SKILLS & RESOURCES
  22. 22. OLIO OLIO aims to reduce food waste by connecting those with surplus food to those who need or wish to consume this food. What are the key collaborative features? - Anyone can donate or access surplus food via the app How are they building a fairer future? - Brits throw away c. 2 million tonnes of food every year. Olio facilitates a reduce & re-use culture among neighbours, local shops etc - Small actions add up to 1 million food portions shared!
  23. 23. Peerby Peerby is a Dutch neighbor-to-neighbor goods sharing platform. The company recently raised $2.2 million from users in a recent crowdfunding campaign, which makes users the majority shareholder class. What are the key collaborative features? - Platform cooperative - owned by its users, who share in profits and decision making - Enabling peer to peer sharing via networked technology How are they building a fairer future? - Challenging power structures via a model where users are also owners and share in the value created by the platform
  24. 24. Enrol Yourself Enrol Yourself are on a mission to engage more people in life-long learning, by harnessing the power of peer groups. What are the key collaborative features? - Participants support each other to achieve individual learning goals. There’s no teacher directing what you should learn, or how the learning should happen! - It’s a process - encouraged to let your learning goal evolve How are they building a fairer future? - Participation charged on a sliding scale - ‘pay what you can’ - Bursaries for those who would benefit, but unable to pay
  25. 25. Blake House Blake House create engaging & impactful videos for non-profits What are the key collaborative features? - Run by and for its members (co-operative model) - Teaming up with other creators (ie. Anxious Activism) to get the best result + amplify campaign exposure How are they building a fairer future? - Making co-ops the norm - Values-led approach, affinity with the cause not the cash -
  26. 26. Migrateful Migrateful empowers refugees on their journey to integration by supporting them to run their own cookery classes What are the key collaborative features? - Led by refugees, paid with cash / other support ie. ESOL classes - Connecting refugees to a wider social + support network How are they building a fairer future? - Creating a source of income for refugees + migrants - Opportunity to share their culture, whilst integrating into the present one
  27. 27. Echo Echo fuels the exchange of skills, knowledge and resources between local residents, entrepreneurs, and organisations big & small. What are the key collaborative features? - Anyone can trade what they have for what they need - Making otherwise hidden resources + closed networks visible and accessible to the local community - Making use of under-used capacity / resource How are they building a fairer future? - Everyone’s skills are valued the same. 1 hour = 1 Echo
  28. 28. What’s next?
  29. 29. Looking to the future “In the next phase of our global economy we will see experimentation and ultimately adoption of peer-to-peer models where value creation mirrors value capture and the people who actually provide the value in each marketplace reap most of the benefits. New technologies like blockchain are critical to this, as it calls for an open and distributed framework for interpersonal transactions that reach beyond a single company or government ownership.” - LISA GANSKY
  30. 30. Looking to the future “There isn’t just one, inevitable future of work. Let us apply the power of our technological imagination to practice forms of cooperation and collaboration. Worker–owned cooperatives could design their own apps-based platforms, fostering truly peer-to-peer ways of providing services and things, and speak truth to the new platform capitalists.” - NATHAN SCHNEIDER
  31. 31. Building the business models of the future
  32. 32. How are you going to build the business model of the future? How might collaborative economy principles inspire your business or social enterprise? How can you build fairness and equality into how your business is run not just what you do?
  33. 33. Before you go... economyofhours.com @economyofhours nneka@economyofhours.com sarah@economyofhours.com
  34. 34. Thank you!

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