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Defining Social Enterprise Ecosystems in the U.S.
FROM THE
GROUND UP:
SocEntCity.org
1
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
INTRODUCTION 8
WHO WE ARE 8
WHO CAN USE THIS STUDY 9
MEASURING SOCIAL
ENTERPRISE ECOSYSTEMS 10
FRAMEWORK 12
FUNDING 12
QUALITY OF LIFE 17
HUMAN CAPITAL 21
REGULATION & RECEPTIVITY 25
INDEX 28
DEMOGRAPHICS 28
MAPPING SOCIAL ENTERPRISE 29
TOP SOCIAL ENTERPRISE ECOSYSTEMS 30
VARIABLES CONSIDERED 31
CLOSER LOOK 32
APPLICATION 36
HOW YOU CAN CONTRIBUTE 36
NEXT STEPS 38
APPENDIX: METHODOLOGY DETAILS 40
2 SOCENTCITY.ORG
EXECUTIVE SUMMARY
NOUN:
SOCIAL ENTREPRENEUR
an entrepreneur seeking intentional
social impact, measuring and
transparently reporting outcomes
towards this goal
3
EXECUTIVE SUMMARY
EXEC.SUMMARYFRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXINTRO.
SOCIAL ENTERPRISE
IS CHANGING THE FACE
OF INNOVATION IN AMERICA.
The momentum social entrepreneurs have created over the past
10 years has opened a new dialogue about social enterprise. We
have moved beyond a debate over the false choice between
purpose and proļ¬t and into an economy where purpose and
proļ¬t are mutually reinforcing.
At the same time, innovators, funders,
and policymakers across the country
are beginning to more intentionally
develop ecosystems. From city hall to
co-working spaces, community leaders
and entrepreneurs are thinking about
how to create a symbiotic environment
for innovation.
Nevertheless, the intersection of these
discussions suffers from a relative
dearth of information and data.
THE GOAL OF THIS REPORT:
To understand, measure, and
analyze social enterprise
ecosystems in the United States.
4 SOCENTCITY.ORG
EXECUTIVE SUMMARY
SOCIAL ENTERPRISE
ECOSYSTEM FRAMEWORK
So how did we go about ļ¬guring out what makes a
great social enterprise ecosystem?
Itā€™s simple: we just asked.
THE SURVEY:
In the fall of 2015, we heard from
almost 400 social entrepreneurs
around the country to find out
what matters to them.
The responses from the social
entrepreneurs revealed four pillars of a
social enterprise ecosystem: funding,
human capital, quality of life, and
regulation and receptivity.
This framework distills the complex
interactions in a social enterprise
ecosystem down to a model we can
both understand and measure.
5
EXECUTIVE SUMMARY
EXEC.SUMMARYFRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXINTRO.
SOCIAL ENTERPRISE ECOSYSTEM FRAMEWORK
THE FOUR PILLARS
1. FUNDING
This includes seed funding,
grants, and venture capital
(representing both public
and private sources).
2. QUALITY OF LIFE
Everything from cost of living
to the ā€œenergyā€ of a city and
social spaces determines an
entrepreneurā€™s experience.
4. REGULATION & RECEPTIVITY
Regulations, market receptivity,
and even perception and attitudes
towards a social enterprise can
create an environment that either
nurtures or stiļ¬‚es social enterprise.
3. HUMAN CAPITAL
Finding great people ā€“
as mentors, team members,
employees, and advisors ā€“
is the engine of any venture.
6 SOCENTCITY.ORG
EXECUTIVE SUMMARY
While the four pillars are particularly key for social
entrepreneurs, focusing on ecosystems will also create
healthy business environments for all entrepreneurs
and business owners.
7
EXECUTIVE SUMMARY
EXEC.SUMMARYFRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXINTRO.
CITY RANKINGS
Having identiļ¬ed the four pillars of the
social enterprise ecosystem framework,
we used them to rank the cities with the
highest response rates in our survey.
These rankings are a jumping off point
for a wider discussion about how to
best develop an environment that
catalyzes impact and innovation.
Each of these four pillars is
necessary for a healthy ecosystem.
Cities that only excel in one or two of
these areas will not be able to offer
the complete resources necessary for
social entrepreneurs to succeed.
TOP U.S. CITIES FOR
SOCIAL ENTERPRISE
1. WASHINGTON, D.C.
2. SAN FRANCISCO
3. AUSTIN
4. BOSTON
5. SEATTLE
6. NEW YORK
7. CHICAGO
8. LOS ANGELES
9. MIAMI
8 SOCENTCITY.ORG
INTRODUCTION
WHO WE ARE
A program of S&R Foundation, Halcyon is committed to
solving 21st century challenges around the nation and the
world by helping social entrepreneurs transform audacious
ideas into scalable and sustainable ventures.
Capital One Financial Corporation and its subsidiaries, Capital
One, N.A. and Capital One Bank (USA), N.A., offer a broad
spectrum of ļ¬nancial products and services to consumers,
small businesses, and commercial clients. We apply the same
principles of innovation, collaboration, and empowerment in
our commitment to our communities across the country that
we do in our business. We recognize that helping to build
strong and healthy communities ā€“ good places to work,
good places to do business, and good places to raise
families ā€“ beneļ¬ts us all, and we are proud to support this
and other community initiatives.
Together, we embarked on this study to see what social
enterprise ecosystems look like around the country.
9
FRAMEWORKEXEC.SUMMARYINDEXAPPLICATIONNEXTSTEPSAPPENDIX
INTRODUCTION
INTRO.
WHO CAN USE THIS STUDY
SOCIAL ENTREPRENEURS:
Discover insights and learn more about which
ecosystem is the best ļ¬t for your social enterprise.
IMPACT SUPPORT NETWORK:
Whether you are an investor or represent a foundation,
incubator, university, or other relevant organization,
you can better understand your role in enabling social
ventures to succeed.
CITY AND PUBLIC OFFICIALS:
Through the framework, youā€™ll ļ¬nd recommendations
for how to strengthen the social enterprise ecosystem
in your area.
10 SOCENTCITY.ORG
INTRODUCTION
MEASURING SOCIAL ENTERPRISE
ECOSYSTEMS
INTERACTIVE FORM
Which pillars are most important
to you? Which ecosystem is
best suited for your venture?
RANK YOUR PREFERENCES
WWW.SOCENTCITY.ORG
And visit to make sure your
voice is heard in next yearā€™s
report.
THE STARTING LINE:
Survey Responses: Over three months, we surveyed
388 leaders of for- and non-proļ¬ts who identify as
social entrepreneurs. Our respondents hail from all
across the country.
Small Groups: We consulted with dozens of experts
and thought leaders in the social enterprise space.
Public Data: From publicly available data, we learned
more about what resources social enterprises
currently have in existing ecosystems.
METHODOLOGY:
Framework: From our survey, we developed the four
pillars, which became a lens we used to frame
our thinking.
Index: Using public data, we measured the capacity of
ecosystems using the four pillars framework.
Application: Using this quantitative model, we homed
in on how this data can lead to action in your city.
11
FRAMEWORKEXEC.SUMMARYINDEXAPPLICATIONNEXTSTEPSAPPENDIX
INTRODUCTION
INTRO.
What are social entrepreneurs saying
about their ecosystems?
Letā€™s dive deeper
to understand
their perspective
on each of the
four pillars of the
framework.
12 SOCENTCITY.ORG
FRAMEWORK
Funding is reported as the number one
challenge that social entrepreneurs
face. This is true for non-proļ¬t and for-
proļ¬t ventures, and represented 45% of
the challenges reported. Experienced
entrepreneurs are more pessimistic
about investors in their city understanding
social enterprise:
SOCIAL
ENTREPRENEURS
SPEAK UP: BIGGEST
CHALLENGES IN FUNDING
RISK AVERSION:
ā€œAccess to capital (we work in
risky environments).ā€
RECEPTIVITY:
ā€œMost current philanthropy
thinking is ā€˜inside-the-boxā€™.ā€
LENGTH OF INVOLVEMENT IN
SOCIAL ENTERPRISE
AGREE THAT LOCAL INVESTORS
UNDERSTAND SOCIAL ENTERPIRSE
Less than 1 year
1ā€“2 years
3ā€“4 years
5 years or more
53%
54%
59%
39%
FUNDING ā€” RESPONSES
13
FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY
FRAMEWORK
INTRO.
ā€œWE ARE LOOKING
FOR INVESTORS
WHO ARE WILLING
TO SUPPORT SOCIAL
ENTERPRISE.ā€
14 SOCENTCITY.ORG
FRAMEWORK
FUNDING ā€” INCLUSION
52% of men in our sample said funding
was available, while only 40% of
women agreed.
This funding gap correlates with our
qualitative data and also outside research
showing disparities in the ability to
access capital between men and women.
EXPERT SPOTLIGHT
SHEILA HERRLING
Senior Vice President for Social
Innovation, Case Foundation
ā€œDiversifying the proļ¬le of
funders and ļ¬nders ā€“ more
women, more people of color,
more people who have lived
experience with the entrenched
social issues these innovators
are trying to solve ā€“ could
dramatically tip more capital
into this space.ā€
VENTURE TYPE AND GENDER
MALE
MALE
FEMALE
FEMALE
For-Profit
58%
63%
42%
37%
Non-Profit
15
FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY
FRAMEWORK
INTRO.
FUNDING ā€” CONCLUSION
Funding is the primary challenge social
entrepreneurs face, especially:
Identifying funders who are
interested, able, and ready to
invest in impact.
Dealing with the slow decision-
making process and deployment
of capital from both government
and non-profit funders.
Overcoming issues around
inclusion in investment,
regardless of gender or ethnicity.
Articulating their ventures to
funders, irrespective of venture
type (non-profit and for-profit).
16 SOCENTCITY.ORG
FRAMEWORK
QUALITY OF LIFE
ā€œBOSTON IS
A FANTASTIC
INTERSECTION
OF CULTURAL,
ACADEMIC,
TECHNICAL,
INNOVATION, AND
SOCIAL SUPPORT.ā€
17
FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY
FRAMEWORK
INTRO.
QUALITY OF LIFE ā€” RESPONSES
The social entrepreneurs in the survey
had a high opinion of the quality of life in
their chosen cities, on average. This was
true across gender, age, and
experience level.
When asked why they chose a city
for a start-up, a plurality of social
entrepreneurs stated that they already
lived there (47% of respondents). This
indicates that cities with a generally high
quality of life tend to attract people who
go on to found social ventures.
ā€œI donā€™t see another area where
we could do so much and thrive.ā€
SOCIAL
ENTREPRENEURS
SPEAK UP: BIGGEST
CHALLENGES IN
QUALITY OF LIFE
Social entrepreneurs who
chose their location based on
ā€œa speciļ¬c need in the areaā€
were less happy with local
quality of life than their peers.
31% of these entrepreneurs
disagreed that their city had a
high quality of life.
18 SOCENTCITY.ORG
FRAMEWORK
EXPERT SPOTLIGHT
FRANK LAPRADE
Chief Enterprise Services
Officer & Chief of Staff to the
CEO, Capital One
ā€œCreating a community of
successful social entrepreneurs
requires a thriving ecosystem
to attract and enable high
octaneĀ peopleĀ and ideas.
Funding, talent,Ā quality of life,
and receptivity to new ideas
are the catalysts for creativity
and change. Itā€™s a virtuous
circle. The ecosystem attracts
entrepreneurialĀ investments,
and the real and lasting
impact of those social
investments further strengthens
theĀ ecosystem.ā€
QUALITY OF LIFE ā€”
CREATIVE COMMUNITIES
CITIES ENTREPRENEURS WOULD CHOOSE
IF THEY WERE TO START OVER:
ā€œChicago, because there is already a lot
of social enterpriseā€¦the land is less
expensive, and the cost of living
more affordable.ā€
ā€œAustin, because of the technology
buzz and life quality.ā€
ā€œIn New York City you can live in
the suburbs and have easy access
to everything NYC has. Itā€™s better
than San Francisco ā€” that areaā€™s
too expensive.ā€
19
FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY
FRAMEWORK
INTRO.
QUALITY OF LIFE ā€” CONCLUSION
Social entrepreneurs put a premium
on community engagement and
support networks. Lines between
work and leisure are blurred, so
strong resources on both sides
are important.
The higher the quality of life, the
more likely a social entrepreneur
is to recommend the city to other
entrepreneurs. This, in turn, makes
communities richer and ecosystems
better as cities reach a critical mass
of entrepreneurs and resources.
City governments can
help improve quality
of life by encouraging
affordable housing options
and supporting arts and
cultural offerings.
20 SOCENTCITY.ORG
FRAMEWORK
ā€œI CHOSE
WASHINGTON, D.C.,
BECAUSE OF THE
STRONG CLIENT AND
TALENT POOLS.ā€
21
FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY
FRAMEWORK
INTRO.
While the vast majority (84%) of our
sample agreed there was a good
pool of talent in the region, there
was also a correlation between the
amount of funding a venture had
received and their willingness to
agree that talent was available.
ā€œWe lack a platform to find the
people to work with. There is
no real hub to network.ā€
HUMAN CAPITAL ā€” RESPONSES
SOCIAL
ENTREPRENEURS
SPEAK UP: BIGGEST
CHALLENGES IN HUMAN
CAPITAL
ADVISORS AND MENTORS:
ā€œNot having mentors to
guide us.ā€
HIRING AND TALENT:
ā€œFinding qualiļ¬ed and
enthusiastic staff.ā€
COLLABORATION
WITH PEERS:
ā€œCollaborative environment is
somewhat weak in the area.
Not a signiļ¬cant percentage
of willing entrepreneurs.
Conservative in the context of
employment risks.ā€
22 SOCENTCITY.ORG
FRAMEWORK
EXPERT SPOTLIGHT
SONAL SHAH
Professor & Founding Executive
Director, Beeck Center for Social
Impact & Innovation, Georgetown
University
ā€œSocial entrepreneurs are leading
change around the world on
everything from health and
education to immigration and human
rights. Universities are a critical part
of the social impact ecosystem ā€“
providing training, knowledge, and
the tools to have impact. We want
to ensure that this generation of
leaders approaches this task with
humility by taking a human-centered
approach and with conviction to
believe that change is possible.ā€
HUMAN CAPITAL ā€” KNOWLEDGE SHARING
Mentors are incredibly important to
social entrepreneurs. Throughout
the survey, respondents consistently
identiļ¬ed mentors as a key part of
their ecosystem.
While most social entrepreneurs
agree that mentors were available,
72% of men ā€“ compared to 65% of
women ā€“ agreed that mentors were
available in their ecosystem.
23
FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY
FRAMEWORK
INTRO.
HUMAN CAPITAL ā€” CONCLUSION
Human capital is more than a search for effective
employees. The interconnected web of mentors,
advisors, thought leaders, and investors contributes to
a rich talent base that supports social enterprise.
The data indicate an interaction between the level of
human capital and quality of life in a region, reinforcing
the importance of developing each of the four pillars of
an ecosystem.Ā 
Universities and other hubs of thought
leadership were cited as critical parts of the
human capital environment.
24 SOCENTCITY.ORG
FRAMEWORK
ā€œTHERE IS GREAT
OPPORTUNITY
TO BE PART OF
A MOVEMENT
THAT IS STILL
NASCENT HERE
BUT GAINING
TRACTION.ā€
25
FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY
FRAMEWORK
INTRO.
REGULATION AND RECEPTIVITY ā€”
LOCAL GOVERNMENTS
SOCIAL
ENTREPRENEURS
SPEAK UP: BIGGEST
CHALLENGES IN
REGULATION &
RECEPTIVITY
POLICY AND PAPERWORK:
ā€œThe length of time it took to get
non-proļ¬t status after ļ¬ling legal
paperwork.ā€
ā€œGovernment regulations.ā€
IMPACT STIGMA:
ā€œOvercoming misconceptions
about for-proļ¬ts in the space.ā€
BOSTON
(78% AGREE)
SAN FRANCISCO
(42% AGREE)
When asked whether they agree that
their local government is supportive of
social enterpriseā€¦
TOP-RANKED LOCAL GOVERNMENT
LOWEST-RANKED LOCAL GOVERNMENT
26 SOCENTCITY.ORG
FRAMEWORK
REGULATION AND RECEPTIVITY ā€”
THE MARKETPLACE AND IMPACT
A common theme in the survey
responses was the subject of
whether investors and stakeholders
understood what a social enterprise
is. This element is one of the key
distinctions between an ecosystem
that is good generally for enterprise,
and one that is good for social
entrepreneurs.
EXPERT SPOTLIGHT
BILL EGGERS
Director of Public Sector
Research, Deloitte
ā€œSocial entrepreneurship thrives
when governments create
a hospitable environment
for impact. Governmentā€™s
willingness to forge
partnerships, to contract
for outcomes, to reduce
regulatory mineļ¬elds, and to
convene diverse groups of
contributors holds tremendous
sway over the scale of social
entrepreneurship within
its borders.ā€
ā€œInvestors are afraid of a company
that has ā€˜heartā€™ and values the triple
bottom line.ā€
ā€œOne challenge is overcoming stigmaā€¦
as a purpose-driven organization.ā€
27
FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY
FRAMEWORK
INTRO.
REGULATION AND RECEPTIVITY ā€”
CONCLUSION
Regulation and receptivity set the tone. A combination of
the regulatory environment and general market feelings
about social impact can help social enterprises ļ¬‚ourish
within an ecosystem.
A healthy environment also creates engagement across
the community for impact-focused ventures, from
gatherings and meet-ups to activity on social media.
Local governments can play an enormous
role in shaping the conversation, through
policy and through convening.
28 SOCENTCITY.ORG
INDEX
DEMOGRAPHICS
We heard from 388 social entrepreneurs in our survey.
SOCIAL ENTERPRISE INVOLVEMENT TO DATE
0% 5% 10% 15% 20% 25% 30% 35% 40%
Less than a year
1ā€“2 years
3ā€“4 years
5 years or more
AGE
Teens 20s
30%
25%
20%
15%
10%
5%
0%
30s 40s 50s 60+
GENDER
MALE
FEMALE
*OTHER, OR CHOSE NOT TO DISCLOSE: 2.6%
48.7%48.7%
40.1%
4.9%
35.9%
19.2%
For-profit
Hybrid Entity
(B-Corp, L3C, etc.)
Non-profit
Other
TYPE OF ENTERPRISE
29
INDEXFRAMEWORKAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY
INDEX
INTRO.
MAPPING SOCIAL ENTERPRISE
We partnered with organizations
throughout the social enterprise space
across the country to disseminate the
survey, and identiļ¬ed the cities with the
most respondents.
Then we ranked them based on the four
pillars that social enterprises value.
We identiļ¬ed variables that quantiļ¬ed
aspects of each pillar and assigned a
standardized score out of 25. Each of the
four pillars were equally weighted, creating
a composite index score out of 100.
Social
Enterprise
in the U.S.
SEATTLE, WA
SAN FRANCISCO, CA
LOS ANGELES, CA
AUSTIN, TX
CHICAGO, IL
MIAMI, FL
BOSTON, MA
NEW YORK, NY
WASHINGTON, D.C.
30 SOCENTCITY.ORG
FRAMEWORK
TOP SOCIAL ENTERPRISE ECOSYSTEMS
CITY FUNDING HUMAN CAPITALCOMPOSITE QUALITY OF LIFE
REGULATION &
RECEPTIVITY
Washington, D.C.
San Francisco, CA
Austin, TX
Boston, MA
Seattle, WA
New York, NY
Chicago, IL
Los Angeles, CA
Miami, FL
71.7
65.2
63.6
61.6
59.0
57.8
54.4
48.6
43.3
11.1
15.3
11.6
18.1
13.9
20.4
13.0
18.5
3.2
18.8
11.5
20.2
14.4
18.3
11.1
12.5
5.8
15.4
18.3
18.9
12.8
15.1
13.4
15.4
15.4
9.3
8.7
23.5
19.5
19.0
14.0
13.5
11.0
13.5
15.0
16.0
[Max 100] [Max 25] [Max 25] [Max 25] [Max 25]
31
INDEXFRAMEWORKAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY
INDEX
INTRO.
VARIABLES CONSIDERED
FUNDING
+ Public spending
+ Private investment
+ Charitable giving
HUMAN CAPITAL
+ Universities
+ Educational attainment
+ Volunteerism
+ Density of non-proļ¬ts
and startups
QUALITY OF LIFE
+ Affordability
+ Transportation
+ Arts and culture
REGULATION & RECEPTIVITY
+ Business-friendliness
+ Legal framework
+ Local discussion of
social enterprise
32 SOCENTCITY.ORG
INDEX
CLOSER LOOK: FUNDING
Since social enterprises run the gamut in terms of
focus, funding strategy, and size, we examined a
wide range of funding channels, including public
spending, private investment, and charitable giving.
New York was second in venture capital investment and had a strong
lead in charitable giving. Los Angeles and Boston had good numbers
in public, private, and charitable giving, coming in second and third
overall. Although San Francisco has a strong lead in venture capital
ļ¬nancing, the area has comparatively fewer options for philanthropic
and government funding sources, bringing its overall ranking down to
fourth.
Respondents in our survey from San Francisco were more likely
to have raised $100Kā€“$1M than $50Kā€“$100K. In addition, San
Francisco enterprises more often ā€œStrongly Agreedā€ that funding was
accessible in their region.
Washington, D.C., showed the opposite effect: more D.C. ventures
have raised $0ā€“$50K (29%) than have raised $100ā€“249K (12.50%).
This indicates that while D.C. is a great place in which to found
ventures, later stage ventures often gravitate to cities with higher
levels of funding, such as New York City or San Francisco.
CITY FUNDING
New York, NY
Los Angeles, CA
Boston, MA
San Francisco, CA
Seattle, WA
Chicago, IL
Austin, TX
Washington, D.C.
Miami, FL
20.4
18.5
18.1
15.3
13.9
13.0
11.6
11.1
3.2
33
INDEXFRAMEWORKAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY
INDEX
INTRO.
CLOSER LOOK: QUALITY OF LIFE
Quality of life matters to the founders we
surveyed. We used a variety of metrics to
quantify the affordability of working and living
in each city. We also examined transportation
options and intangibles like culture and
the arts.
Austin, with high marks for transportation
and low cost of living, came in ļ¬rst. D.C.
came in second due to rich opportunities in
terms of culture and the arts. Seattle rounded
out the top three. The lowest performers,
San Francisco, New York City, and Los
Angeles, suffered from high costs and poor
transportation.
CITY QUALITY OF LIFE
Austin, TX
Washington, D.C.
Seattle, WA
Miami, FL
Boston, MA
Chicago, IL
San Francisco, CA
New York, NY
Los Angeles, CA
20.2
18.8
18.3
15.4
14.4
12.5
11.5
11.1
5.8
34 SOCENTCITY.ORG
INDEX
We measured human capital for social enterprises
along several axes. We evaluated the available pool
of talent by looking at levels of education, access
to institutions of higher learning, and measures of
community engagement.
Speciļ¬c to social ventures, we measured the levels
of volunteer engagement and the prevalence of
foundations and non-proļ¬ts in the area.
Unsurprisingly, large cities like San Francisco,
Washington, D.C., New York City, Chicago, and Boston
made up the top half of our rankings. Incidence of
universities, educated populaces, and access to non-
proļ¬t resources drove these rankings.
CLOSER LOOK: HUMAN CAPITAL
CITY HUMAN CAPITAL
San Francisco, CA
Washington, D.C.
Chicago, IL
New York, NY
Boston, MA
Seattle, WA
Austin, TX
Los Angeles, CA
Miami, FL
18.9
18.3
15.4
15.4
15.1
13.4
12.8
9.3
8.7
35
INDEXFRAMEWORKAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY
INDEX
INTRO.
For this rating, we wanted to see which
cities were most friendly to social enterprise
generally. We took a holistic view, examining
the buzz and good press around social
enterprise in each city, checking the legal
structures that could either help or hinder social
entrepreneurs, and the overall business climate.
D.C., as a hub for many thought leaders in policy
and social enterprise, as well as a relatively
easy place to start a business, came in ļ¬rst. San
Francisco also performed well, which is to be
expected for a city that has long been a magnet for
entrepreneurs. Our worst performers were places
where itā€™s difficult to start a business (New York,
Chicago) or have less friendly legal
environments (Seattle).
CLOSER LOOK: REGULATION & RECEPTIVITY
CITY
REGULATION &
RECEPTIVITY
Washington, D.C.
San Francisco, CA
Austin, TX
Miami, FL
Los Angeles, CA
Boston, MA
Chicago, IL
Seattle, WA
New York, NY
23.5
19.5
19.0
16.0
15.0
14.0
13.5
13.5
11.0
36 SOCENTCITY.ORG
APPLICATION
Social Entrepreneurs: Speak out! Your feedback is crucial, and
policymakers and mentors canā€™t help you until they know what
you need. Make sure you articulate your unique needs as an
entrepreneur who is seeking to make an impact.
Impact Support Network: There is a lot of work left to do,
especially in impact funding. Investors, foundations, and accelerators
need to take advantage of new ļ¬nancing vehicles that allow funds
to be deployed to ventures seeking both purpose and ļ¬nancial
sustainability. These actors must also begin working collaboratively
to co-invest in social enterprises poised to scale.
City and Public Officials: While policies, funding, and new
programs are critical for social entrepreneurs, many of the
respondents stressed the importance of simply being able to
sit down with regulators to work collaboratively. Constructing a
dialogue about the ecosystem for impact is an incredibly powerful
signal to the social entrepreneurs in your city.
CREATING AN IMPACT ECOSYSTEM ā€”
HOW CAN YOU CONTRIBUTE?
37
APPLICATIONFRAMEWORKNEXTSTEPSAPPENDIXINDEXEXEC.SUMMARY
APPLICATION
INTRO.
We are at the beginning of an important conversation.
Social enterprises represent the best chance to steer
innovation towards the biggest challenges in our
communities. This framework, survey, and index are
designed to start a dialogue about how we can build and
grow our social enterprise ecosystems.
THE NEXT BIG SOCIAL ENTERPRISE CITY
We hope you can take these findings
and use them to grow a robust
social enterprise city.
38 SOCENTCITY.ORG
NEXT STEPS
Make sure to check out the website for the
report: SocEntCity.org. There you can:
JOIN THE CONVERSATION
Sign-up for next yearā€™s survey to make sure your
voice and region are represented in the data.
Explore tools to see which city is best for
your preferences as a social entrepreneur.
Contact us with any questions about
our work.
39
NEXTSTEPSAPPLICATIONFRAMEWORKAPPENDIXINDEXEXEC.SUMMARYINTRO.
On behalf of S&R Foundation, the
Halcyon Incubator, and Capital One,
we would like to thank our tremendous
thought partners that helped put this
report together.
An enormous thank you to David Cramer,
who produced some of the core analysis
found in the report.
We would also like to thank Lisa
Oberstoetter and Takayo Katayama for
their support in data collection, and Susie
Wilkening and Reach Advisors for their
support with our methodology.
A huge thanks to Ben Reich and Dan
Gallagher of Datasembly, who conducted
great work in building out the index, and to
Sage Communications who produced the
design for the report.
ACKNOWLEDGEMENTS
PARTNERS:
REPORT CO-AUTHORS:
Mariama Kabia, Kate Goodall
and Ryan Ross
40 SOCENTCITY.ORG
APPENDIX
We used survey data from 388 entrepreneurs
to select the four pillars on which to focus our analysis. These
four pillars became the key categories for the social enterprise
ecosystem index ā€“ representing the most important factors in an
ecosystem according to social entrepreneurs.
In our inaugural index, weā€™ve measured the social
ecosystem in nine cities: Austin, Boston, Chicago, D.C., Los
Angeles, New York City, Miami, San Francisco, and Seattle.
Public data was used to calculate the index. Multiple indicators
were used for each category to represent the variety and
depth within each pillar. We prioritized indicators that are
updated annually.
METHODOLOGY DETAILS
1
APPENDIXNEXTSTEPSAPPLICATIONFRAMEWORKINDEXEXEC.SUMMARY
APPENDIX
INTRO.
To standardize results, we ranked each city based on its
performance in each indicator. The best performer received
nine points and the worst, one (see index for scoring details). All
ranking scores were added together for a ļ¬nal score in
each category.
Weā€™ve weighted each category as 25% of the total score. Thus,
the overall ranking gives equal weight to Funding, Quality of
Life, Human Capital, and Regulation and Receptivity. To see
how rankings would change with different weights, visit our
website SocEntCity.org for an interactive tool.
METHODOLOGY DETAILS ā€” CONTINUED
If you have additional questions, please reach out to us
at halcyonincubator@sandr.org and weā€™d be happy to
get into all the fun details about our methodology.
2 SOCENTCITY.ORG
EXECUTIVE SUMMARY
SocEntCity.org

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Top Factors for Social Enterprise Success

  • 1. Defining Social Enterprise Ecosystems in the U.S. FROM THE GROUND UP: SocEntCity.org
  • 2. 1 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 INTRODUCTION 8 WHO WE ARE 8 WHO CAN USE THIS STUDY 9 MEASURING SOCIAL ENTERPRISE ECOSYSTEMS 10 FRAMEWORK 12 FUNDING 12 QUALITY OF LIFE 17 HUMAN CAPITAL 21 REGULATION & RECEPTIVITY 25 INDEX 28 DEMOGRAPHICS 28 MAPPING SOCIAL ENTERPRISE 29 TOP SOCIAL ENTERPRISE ECOSYSTEMS 30 VARIABLES CONSIDERED 31 CLOSER LOOK 32 APPLICATION 36 HOW YOU CAN CONTRIBUTE 36 NEXT STEPS 38 APPENDIX: METHODOLOGY DETAILS 40
  • 3. 2 SOCENTCITY.ORG EXECUTIVE SUMMARY NOUN: SOCIAL ENTREPRENEUR an entrepreneur seeking intentional social impact, measuring and transparently reporting outcomes towards this goal
  • 4. 3 EXECUTIVE SUMMARY EXEC.SUMMARYFRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXINTRO. SOCIAL ENTERPRISE IS CHANGING THE FACE OF INNOVATION IN AMERICA. The momentum social entrepreneurs have created over the past 10 years has opened a new dialogue about social enterprise. We have moved beyond a debate over the false choice between purpose and proļ¬t and into an economy where purpose and proļ¬t are mutually reinforcing. At the same time, innovators, funders, and policymakers across the country are beginning to more intentionally develop ecosystems. From city hall to co-working spaces, community leaders and entrepreneurs are thinking about how to create a symbiotic environment for innovation. Nevertheless, the intersection of these discussions suffers from a relative dearth of information and data. THE GOAL OF THIS REPORT: To understand, measure, and analyze social enterprise ecosystems in the United States.
  • 5. 4 SOCENTCITY.ORG EXECUTIVE SUMMARY SOCIAL ENTERPRISE ECOSYSTEM FRAMEWORK So how did we go about ļ¬guring out what makes a great social enterprise ecosystem? Itā€™s simple: we just asked. THE SURVEY: In the fall of 2015, we heard from almost 400 social entrepreneurs around the country to find out what matters to them. The responses from the social entrepreneurs revealed four pillars of a social enterprise ecosystem: funding, human capital, quality of life, and regulation and receptivity. This framework distills the complex interactions in a social enterprise ecosystem down to a model we can both understand and measure.
  • 6. 5 EXECUTIVE SUMMARY EXEC.SUMMARYFRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXINTRO. SOCIAL ENTERPRISE ECOSYSTEM FRAMEWORK THE FOUR PILLARS 1. FUNDING This includes seed funding, grants, and venture capital (representing both public and private sources). 2. QUALITY OF LIFE Everything from cost of living to the ā€œenergyā€ of a city and social spaces determines an entrepreneurā€™s experience. 4. REGULATION & RECEPTIVITY Regulations, market receptivity, and even perception and attitudes towards a social enterprise can create an environment that either nurtures or stiļ¬‚es social enterprise. 3. HUMAN CAPITAL Finding great people ā€“ as mentors, team members, employees, and advisors ā€“ is the engine of any venture.
  • 7. 6 SOCENTCITY.ORG EXECUTIVE SUMMARY While the four pillars are particularly key for social entrepreneurs, focusing on ecosystems will also create healthy business environments for all entrepreneurs and business owners.
  • 8. 7 EXECUTIVE SUMMARY EXEC.SUMMARYFRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXINTRO. CITY RANKINGS Having identiļ¬ed the four pillars of the social enterprise ecosystem framework, we used them to rank the cities with the highest response rates in our survey. These rankings are a jumping off point for a wider discussion about how to best develop an environment that catalyzes impact and innovation. Each of these four pillars is necessary for a healthy ecosystem. Cities that only excel in one or two of these areas will not be able to offer the complete resources necessary for social entrepreneurs to succeed. TOP U.S. CITIES FOR SOCIAL ENTERPRISE 1. WASHINGTON, D.C. 2. SAN FRANCISCO 3. AUSTIN 4. BOSTON 5. SEATTLE 6. NEW YORK 7. CHICAGO 8. LOS ANGELES 9. MIAMI
  • 9. 8 SOCENTCITY.ORG INTRODUCTION WHO WE ARE A program of S&R Foundation, Halcyon is committed to solving 21st century challenges around the nation and the world by helping social entrepreneurs transform audacious ideas into scalable and sustainable ventures. Capital One Financial Corporation and its subsidiaries, Capital One, N.A. and Capital One Bank (USA), N.A., offer a broad spectrum of ļ¬nancial products and services to consumers, small businesses, and commercial clients. We apply the same principles of innovation, collaboration, and empowerment in our commitment to our communities across the country that we do in our business. We recognize that helping to build strong and healthy communities ā€“ good places to work, good places to do business, and good places to raise families ā€“ beneļ¬ts us all, and we are proud to support this and other community initiatives. Together, we embarked on this study to see what social enterprise ecosystems look like around the country.
  • 10. 9 FRAMEWORKEXEC.SUMMARYINDEXAPPLICATIONNEXTSTEPSAPPENDIX INTRODUCTION INTRO. WHO CAN USE THIS STUDY SOCIAL ENTREPRENEURS: Discover insights and learn more about which ecosystem is the best ļ¬t for your social enterprise. IMPACT SUPPORT NETWORK: Whether you are an investor or represent a foundation, incubator, university, or other relevant organization, you can better understand your role in enabling social ventures to succeed. CITY AND PUBLIC OFFICIALS: Through the framework, youā€™ll ļ¬nd recommendations for how to strengthen the social enterprise ecosystem in your area.
  • 11. 10 SOCENTCITY.ORG INTRODUCTION MEASURING SOCIAL ENTERPRISE ECOSYSTEMS INTERACTIVE FORM Which pillars are most important to you? Which ecosystem is best suited for your venture? RANK YOUR PREFERENCES WWW.SOCENTCITY.ORG And visit to make sure your voice is heard in next yearā€™s report. THE STARTING LINE: Survey Responses: Over three months, we surveyed 388 leaders of for- and non-proļ¬ts who identify as social entrepreneurs. Our respondents hail from all across the country. Small Groups: We consulted with dozens of experts and thought leaders in the social enterprise space. Public Data: From publicly available data, we learned more about what resources social enterprises currently have in existing ecosystems. METHODOLOGY: Framework: From our survey, we developed the four pillars, which became a lens we used to frame our thinking. Index: Using public data, we measured the capacity of ecosystems using the four pillars framework. Application: Using this quantitative model, we homed in on how this data can lead to action in your city.
  • 12. 11 FRAMEWORKEXEC.SUMMARYINDEXAPPLICATIONNEXTSTEPSAPPENDIX INTRODUCTION INTRO. What are social entrepreneurs saying about their ecosystems? Letā€™s dive deeper to understand their perspective on each of the four pillars of the framework.
  • 13. 12 SOCENTCITY.ORG FRAMEWORK Funding is reported as the number one challenge that social entrepreneurs face. This is true for non-proļ¬t and for- proļ¬t ventures, and represented 45% of the challenges reported. Experienced entrepreneurs are more pessimistic about investors in their city understanding social enterprise: SOCIAL ENTREPRENEURS SPEAK UP: BIGGEST CHALLENGES IN FUNDING RISK AVERSION: ā€œAccess to capital (we work in risky environments).ā€ RECEPTIVITY: ā€œMost current philanthropy thinking is ā€˜inside-the-boxā€™.ā€ LENGTH OF INVOLVEMENT IN SOCIAL ENTERPRISE AGREE THAT LOCAL INVESTORS UNDERSTAND SOCIAL ENTERPIRSE Less than 1 year 1ā€“2 years 3ā€“4 years 5 years or more 53% 54% 59% 39% FUNDING ā€” RESPONSES
  • 15. 14 SOCENTCITY.ORG FRAMEWORK FUNDING ā€” INCLUSION 52% of men in our sample said funding was available, while only 40% of women agreed. This funding gap correlates with our qualitative data and also outside research showing disparities in the ability to access capital between men and women. EXPERT SPOTLIGHT SHEILA HERRLING Senior Vice President for Social Innovation, Case Foundation ā€œDiversifying the proļ¬le of funders and ļ¬nders ā€“ more women, more people of color, more people who have lived experience with the entrenched social issues these innovators are trying to solve ā€“ could dramatically tip more capital into this space.ā€ VENTURE TYPE AND GENDER MALE MALE FEMALE FEMALE For-Profit 58% 63% 42% 37% Non-Profit
  • 16. 15 FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY FRAMEWORK INTRO. FUNDING ā€” CONCLUSION Funding is the primary challenge social entrepreneurs face, especially: Identifying funders who are interested, able, and ready to invest in impact. Dealing with the slow decision- making process and deployment of capital from both government and non-profit funders. Overcoming issues around inclusion in investment, regardless of gender or ethnicity. Articulating their ventures to funders, irrespective of venture type (non-profit and for-profit).
  • 17. 16 SOCENTCITY.ORG FRAMEWORK QUALITY OF LIFE ā€œBOSTON IS A FANTASTIC INTERSECTION OF CULTURAL, ACADEMIC, TECHNICAL, INNOVATION, AND SOCIAL SUPPORT.ā€
  • 18. 17 FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY FRAMEWORK INTRO. QUALITY OF LIFE ā€” RESPONSES The social entrepreneurs in the survey had a high opinion of the quality of life in their chosen cities, on average. This was true across gender, age, and experience level. When asked why they chose a city for a start-up, a plurality of social entrepreneurs stated that they already lived there (47% of respondents). This indicates that cities with a generally high quality of life tend to attract people who go on to found social ventures. ā€œI donā€™t see another area where we could do so much and thrive.ā€ SOCIAL ENTREPRENEURS SPEAK UP: BIGGEST CHALLENGES IN QUALITY OF LIFE Social entrepreneurs who chose their location based on ā€œa speciļ¬c need in the areaā€ were less happy with local quality of life than their peers. 31% of these entrepreneurs disagreed that their city had a high quality of life.
  • 19. 18 SOCENTCITY.ORG FRAMEWORK EXPERT SPOTLIGHT FRANK LAPRADE Chief Enterprise Services Officer & Chief of Staff to the CEO, Capital One ā€œCreating a community of successful social entrepreneurs requires a thriving ecosystem to attract and enable high octaneĀ peopleĀ and ideas. Funding, talent,Ā quality of life, and receptivity to new ideas are the catalysts for creativity and change. Itā€™s a virtuous circle. The ecosystem attracts entrepreneurialĀ investments, and the real and lasting impact of those social investments further strengthens theĀ ecosystem.ā€ QUALITY OF LIFE ā€” CREATIVE COMMUNITIES CITIES ENTREPRENEURS WOULD CHOOSE IF THEY WERE TO START OVER: ā€œChicago, because there is already a lot of social enterpriseā€¦the land is less expensive, and the cost of living more affordable.ā€ ā€œAustin, because of the technology buzz and life quality.ā€ ā€œIn New York City you can live in the suburbs and have easy access to everything NYC has. Itā€™s better than San Francisco ā€” that areaā€™s too expensive.ā€
  • 20. 19 FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY FRAMEWORK INTRO. QUALITY OF LIFE ā€” CONCLUSION Social entrepreneurs put a premium on community engagement and support networks. Lines between work and leisure are blurred, so strong resources on both sides are important. The higher the quality of life, the more likely a social entrepreneur is to recommend the city to other entrepreneurs. This, in turn, makes communities richer and ecosystems better as cities reach a critical mass of entrepreneurs and resources. City governments can help improve quality of life by encouraging affordable housing options and supporting arts and cultural offerings.
  • 21. 20 SOCENTCITY.ORG FRAMEWORK ā€œI CHOSE WASHINGTON, D.C., BECAUSE OF THE STRONG CLIENT AND TALENT POOLS.ā€
  • 22. 21 FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY FRAMEWORK INTRO. While the vast majority (84%) of our sample agreed there was a good pool of talent in the region, there was also a correlation between the amount of funding a venture had received and their willingness to agree that talent was available. ā€œWe lack a platform to find the people to work with. There is no real hub to network.ā€ HUMAN CAPITAL ā€” RESPONSES SOCIAL ENTREPRENEURS SPEAK UP: BIGGEST CHALLENGES IN HUMAN CAPITAL ADVISORS AND MENTORS: ā€œNot having mentors to guide us.ā€ HIRING AND TALENT: ā€œFinding qualiļ¬ed and enthusiastic staff.ā€ COLLABORATION WITH PEERS: ā€œCollaborative environment is somewhat weak in the area. Not a signiļ¬cant percentage of willing entrepreneurs. Conservative in the context of employment risks.ā€
  • 23. 22 SOCENTCITY.ORG FRAMEWORK EXPERT SPOTLIGHT SONAL SHAH Professor & Founding Executive Director, Beeck Center for Social Impact & Innovation, Georgetown University ā€œSocial entrepreneurs are leading change around the world on everything from health and education to immigration and human rights. Universities are a critical part of the social impact ecosystem ā€“ providing training, knowledge, and the tools to have impact. We want to ensure that this generation of leaders approaches this task with humility by taking a human-centered approach and with conviction to believe that change is possible.ā€ HUMAN CAPITAL ā€” KNOWLEDGE SHARING Mentors are incredibly important to social entrepreneurs. Throughout the survey, respondents consistently identiļ¬ed mentors as a key part of their ecosystem. While most social entrepreneurs agree that mentors were available, 72% of men ā€“ compared to 65% of women ā€“ agreed that mentors were available in their ecosystem.
  • 24. 23 FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY FRAMEWORK INTRO. HUMAN CAPITAL ā€” CONCLUSION Human capital is more than a search for effective employees. The interconnected web of mentors, advisors, thought leaders, and investors contributes to a rich talent base that supports social enterprise. The data indicate an interaction between the level of human capital and quality of life in a region, reinforcing the importance of developing each of the four pillars of an ecosystem.Ā  Universities and other hubs of thought leadership were cited as critical parts of the human capital environment.
  • 25. 24 SOCENTCITY.ORG FRAMEWORK ā€œTHERE IS GREAT OPPORTUNITY TO BE PART OF A MOVEMENT THAT IS STILL NASCENT HERE BUT GAINING TRACTION.ā€
  • 26. 25 FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY FRAMEWORK INTRO. REGULATION AND RECEPTIVITY ā€” LOCAL GOVERNMENTS SOCIAL ENTREPRENEURS SPEAK UP: BIGGEST CHALLENGES IN REGULATION & RECEPTIVITY POLICY AND PAPERWORK: ā€œThe length of time it took to get non-proļ¬t status after ļ¬ling legal paperwork.ā€ ā€œGovernment regulations.ā€ IMPACT STIGMA: ā€œOvercoming misconceptions about for-proļ¬ts in the space.ā€ BOSTON (78% AGREE) SAN FRANCISCO (42% AGREE) When asked whether they agree that their local government is supportive of social enterpriseā€¦ TOP-RANKED LOCAL GOVERNMENT LOWEST-RANKED LOCAL GOVERNMENT
  • 27. 26 SOCENTCITY.ORG FRAMEWORK REGULATION AND RECEPTIVITY ā€” THE MARKETPLACE AND IMPACT A common theme in the survey responses was the subject of whether investors and stakeholders understood what a social enterprise is. This element is one of the key distinctions between an ecosystem that is good generally for enterprise, and one that is good for social entrepreneurs. EXPERT SPOTLIGHT BILL EGGERS Director of Public Sector Research, Deloitte ā€œSocial entrepreneurship thrives when governments create a hospitable environment for impact. Governmentā€™s willingness to forge partnerships, to contract for outcomes, to reduce regulatory mineļ¬elds, and to convene diverse groups of contributors holds tremendous sway over the scale of social entrepreneurship within its borders.ā€ ā€œInvestors are afraid of a company that has ā€˜heartā€™ and values the triple bottom line.ā€ ā€œOne challenge is overcoming stigmaā€¦ as a purpose-driven organization.ā€
  • 28. 27 FRAMEWORKINDEXAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY FRAMEWORK INTRO. REGULATION AND RECEPTIVITY ā€” CONCLUSION Regulation and receptivity set the tone. A combination of the regulatory environment and general market feelings about social impact can help social enterprises ļ¬‚ourish within an ecosystem. A healthy environment also creates engagement across the community for impact-focused ventures, from gatherings and meet-ups to activity on social media. Local governments can play an enormous role in shaping the conversation, through policy and through convening.
  • 29. 28 SOCENTCITY.ORG INDEX DEMOGRAPHICS We heard from 388 social entrepreneurs in our survey. SOCIAL ENTERPRISE INVOLVEMENT TO DATE 0% 5% 10% 15% 20% 25% 30% 35% 40% Less than a year 1ā€“2 years 3ā€“4 years 5 years or more AGE Teens 20s 30% 25% 20% 15% 10% 5% 0% 30s 40s 50s 60+ GENDER MALE FEMALE *OTHER, OR CHOSE NOT TO DISCLOSE: 2.6% 48.7%48.7% 40.1% 4.9% 35.9% 19.2% For-profit Hybrid Entity (B-Corp, L3C, etc.) Non-profit Other TYPE OF ENTERPRISE
  • 30. 29 INDEXFRAMEWORKAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY INDEX INTRO. MAPPING SOCIAL ENTERPRISE We partnered with organizations throughout the social enterprise space across the country to disseminate the survey, and identiļ¬ed the cities with the most respondents. Then we ranked them based on the four pillars that social enterprises value. We identiļ¬ed variables that quantiļ¬ed aspects of each pillar and assigned a standardized score out of 25. Each of the four pillars were equally weighted, creating a composite index score out of 100. Social Enterprise in the U.S. SEATTLE, WA SAN FRANCISCO, CA LOS ANGELES, CA AUSTIN, TX CHICAGO, IL MIAMI, FL BOSTON, MA NEW YORK, NY WASHINGTON, D.C.
  • 31. 30 SOCENTCITY.ORG FRAMEWORK TOP SOCIAL ENTERPRISE ECOSYSTEMS CITY FUNDING HUMAN CAPITALCOMPOSITE QUALITY OF LIFE REGULATION & RECEPTIVITY Washington, D.C. San Francisco, CA Austin, TX Boston, MA Seattle, WA New York, NY Chicago, IL Los Angeles, CA Miami, FL 71.7 65.2 63.6 61.6 59.0 57.8 54.4 48.6 43.3 11.1 15.3 11.6 18.1 13.9 20.4 13.0 18.5 3.2 18.8 11.5 20.2 14.4 18.3 11.1 12.5 5.8 15.4 18.3 18.9 12.8 15.1 13.4 15.4 15.4 9.3 8.7 23.5 19.5 19.0 14.0 13.5 11.0 13.5 15.0 16.0 [Max 100] [Max 25] [Max 25] [Max 25] [Max 25]
  • 32. 31 INDEXFRAMEWORKAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY INDEX INTRO. VARIABLES CONSIDERED FUNDING + Public spending + Private investment + Charitable giving HUMAN CAPITAL + Universities + Educational attainment + Volunteerism + Density of non-proļ¬ts and startups QUALITY OF LIFE + Affordability + Transportation + Arts and culture REGULATION & RECEPTIVITY + Business-friendliness + Legal framework + Local discussion of social enterprise
  • 33. 32 SOCENTCITY.ORG INDEX CLOSER LOOK: FUNDING Since social enterprises run the gamut in terms of focus, funding strategy, and size, we examined a wide range of funding channels, including public spending, private investment, and charitable giving. New York was second in venture capital investment and had a strong lead in charitable giving. Los Angeles and Boston had good numbers in public, private, and charitable giving, coming in second and third overall. Although San Francisco has a strong lead in venture capital ļ¬nancing, the area has comparatively fewer options for philanthropic and government funding sources, bringing its overall ranking down to fourth. Respondents in our survey from San Francisco were more likely to have raised $100Kā€“$1M than $50Kā€“$100K. In addition, San Francisco enterprises more often ā€œStrongly Agreedā€ that funding was accessible in their region. Washington, D.C., showed the opposite effect: more D.C. ventures have raised $0ā€“$50K (29%) than have raised $100ā€“249K (12.50%). This indicates that while D.C. is a great place in which to found ventures, later stage ventures often gravitate to cities with higher levels of funding, such as New York City or San Francisco. CITY FUNDING New York, NY Los Angeles, CA Boston, MA San Francisco, CA Seattle, WA Chicago, IL Austin, TX Washington, D.C. Miami, FL 20.4 18.5 18.1 15.3 13.9 13.0 11.6 11.1 3.2
  • 34. 33 INDEXFRAMEWORKAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY INDEX INTRO. CLOSER LOOK: QUALITY OF LIFE Quality of life matters to the founders we surveyed. We used a variety of metrics to quantify the affordability of working and living in each city. We also examined transportation options and intangibles like culture and the arts. Austin, with high marks for transportation and low cost of living, came in ļ¬rst. D.C. came in second due to rich opportunities in terms of culture and the arts. Seattle rounded out the top three. The lowest performers, San Francisco, New York City, and Los Angeles, suffered from high costs and poor transportation. CITY QUALITY OF LIFE Austin, TX Washington, D.C. Seattle, WA Miami, FL Boston, MA Chicago, IL San Francisco, CA New York, NY Los Angeles, CA 20.2 18.8 18.3 15.4 14.4 12.5 11.5 11.1 5.8
  • 35. 34 SOCENTCITY.ORG INDEX We measured human capital for social enterprises along several axes. We evaluated the available pool of talent by looking at levels of education, access to institutions of higher learning, and measures of community engagement. Speciļ¬c to social ventures, we measured the levels of volunteer engagement and the prevalence of foundations and non-proļ¬ts in the area. Unsurprisingly, large cities like San Francisco, Washington, D.C., New York City, Chicago, and Boston made up the top half of our rankings. Incidence of universities, educated populaces, and access to non- proļ¬t resources drove these rankings. CLOSER LOOK: HUMAN CAPITAL CITY HUMAN CAPITAL San Francisco, CA Washington, D.C. Chicago, IL New York, NY Boston, MA Seattle, WA Austin, TX Los Angeles, CA Miami, FL 18.9 18.3 15.4 15.4 15.1 13.4 12.8 9.3 8.7
  • 36. 35 INDEXFRAMEWORKAPPLICATIONNEXTSTEPSAPPENDIXEXEC.SUMMARY INDEX INTRO. For this rating, we wanted to see which cities were most friendly to social enterprise generally. We took a holistic view, examining the buzz and good press around social enterprise in each city, checking the legal structures that could either help or hinder social entrepreneurs, and the overall business climate. D.C., as a hub for many thought leaders in policy and social enterprise, as well as a relatively easy place to start a business, came in ļ¬rst. San Francisco also performed well, which is to be expected for a city that has long been a magnet for entrepreneurs. Our worst performers were places where itā€™s difficult to start a business (New York, Chicago) or have less friendly legal environments (Seattle). CLOSER LOOK: REGULATION & RECEPTIVITY CITY REGULATION & RECEPTIVITY Washington, D.C. San Francisco, CA Austin, TX Miami, FL Los Angeles, CA Boston, MA Chicago, IL Seattle, WA New York, NY 23.5 19.5 19.0 16.0 15.0 14.0 13.5 13.5 11.0
  • 37. 36 SOCENTCITY.ORG APPLICATION Social Entrepreneurs: Speak out! Your feedback is crucial, and policymakers and mentors canā€™t help you until they know what you need. Make sure you articulate your unique needs as an entrepreneur who is seeking to make an impact. Impact Support Network: There is a lot of work left to do, especially in impact funding. Investors, foundations, and accelerators need to take advantage of new ļ¬nancing vehicles that allow funds to be deployed to ventures seeking both purpose and ļ¬nancial sustainability. These actors must also begin working collaboratively to co-invest in social enterprises poised to scale. City and Public Officials: While policies, funding, and new programs are critical for social entrepreneurs, many of the respondents stressed the importance of simply being able to sit down with regulators to work collaboratively. Constructing a dialogue about the ecosystem for impact is an incredibly powerful signal to the social entrepreneurs in your city. CREATING AN IMPACT ECOSYSTEM ā€” HOW CAN YOU CONTRIBUTE?
  • 38. 37 APPLICATIONFRAMEWORKNEXTSTEPSAPPENDIXINDEXEXEC.SUMMARY APPLICATION INTRO. We are at the beginning of an important conversation. Social enterprises represent the best chance to steer innovation towards the biggest challenges in our communities. This framework, survey, and index are designed to start a dialogue about how we can build and grow our social enterprise ecosystems. THE NEXT BIG SOCIAL ENTERPRISE CITY We hope you can take these findings and use them to grow a robust social enterprise city.
  • 39. 38 SOCENTCITY.ORG NEXT STEPS Make sure to check out the website for the report: SocEntCity.org. There you can: JOIN THE CONVERSATION Sign-up for next yearā€™s survey to make sure your voice and region are represented in the data. Explore tools to see which city is best for your preferences as a social entrepreneur. Contact us with any questions about our work.
  • 40. 39 NEXTSTEPSAPPLICATIONFRAMEWORKAPPENDIXINDEXEXEC.SUMMARYINTRO. On behalf of S&R Foundation, the Halcyon Incubator, and Capital One, we would like to thank our tremendous thought partners that helped put this report together. An enormous thank you to David Cramer, who produced some of the core analysis found in the report. We would also like to thank Lisa Oberstoetter and Takayo Katayama for their support in data collection, and Susie Wilkening and Reach Advisors for their support with our methodology. A huge thanks to Ben Reich and Dan Gallagher of Datasembly, who conducted great work in building out the index, and to Sage Communications who produced the design for the report. ACKNOWLEDGEMENTS PARTNERS: REPORT CO-AUTHORS: Mariama Kabia, Kate Goodall and Ryan Ross
  • 41. 40 SOCENTCITY.ORG APPENDIX We used survey data from 388 entrepreneurs to select the four pillars on which to focus our analysis. These four pillars became the key categories for the social enterprise ecosystem index ā€“ representing the most important factors in an ecosystem according to social entrepreneurs. In our inaugural index, weā€™ve measured the social ecosystem in nine cities: Austin, Boston, Chicago, D.C., Los Angeles, New York City, Miami, San Francisco, and Seattle. Public data was used to calculate the index. Multiple indicators were used for each category to represent the variety and depth within each pillar. We prioritized indicators that are updated annually. METHODOLOGY DETAILS
  • 42. 1 APPENDIXNEXTSTEPSAPPLICATIONFRAMEWORKINDEXEXEC.SUMMARY APPENDIX INTRO. To standardize results, we ranked each city based on its performance in each indicator. The best performer received nine points and the worst, one (see index for scoring details). All ranking scores were added together for a ļ¬nal score in each category. Weā€™ve weighted each category as 25% of the total score. Thus, the overall ranking gives equal weight to Funding, Quality of Life, Human Capital, and Regulation and Receptivity. To see how rankings would change with different weights, visit our website SocEntCity.org for an interactive tool. METHODOLOGY DETAILS ā€” CONTINUED If you have additional questions, please reach out to us at halcyonincubator@sandr.org and weā€™d be happy to get into all the fun details about our methodology.