1. CASSANDRA RICHARDS
Em: cass.hairmakeup@yahoo.com.au Mob: 0425 751 490
www.cassandrahairmakeup.com
PROFILE
Experienced Hairdresser, Make-up Artist, Beauty Therapist, Event Specialist and Retail Manager, with a
demonstrated record of success in all aspects of retail sales, customer service, production and events
management, recognised for dynamic, innovative and unique service. Excellent communicating skills with
problem solving abilities which focuses on developing team collaboration. A Qualified candidate looking
for new opportunities to utilise creative experience in hairdressing/makeup artistry, beauty therapy,
styling, production, event management, retail management and customer service.
PROFESSIONAL STRENGTHS
 Creative Events Management
 Hair & Make-up Artistry Specialist
 Beauty Therapy Specialist
 Sales & Retail Management
 Training & Assessment
 Outstanding Communicator
 Excellent Presentation Skills
 Public/Client Relations and Marketing
 Sponsorship/Fundraising
 Finance & Budget Management
AREAS OF EXPERTISE
 Hairdresser, Make-up Artist, Beauty Therapist and Stylist – working in the film, television,
photographic, commercial industry, studios and cosmetic brands to provide exceptional hair, make-
up artistry, beauty therapy and styling services.
 Relationship Management – establishing and maintaining strong working relationships with
clients, film/television/production companies, cosmetic brands and retail outlets.
 Staff Management – supervision, training and liasing with staff.
 Advertising & Promotions – development of marketing programs, promotions, fund raising,
printed material and multimedia.
 Finance Management – budgets, targets, KPI development, forecasting, banking and procedures.
 Sales & Customer Service – provide exceptional sales results and service, ensuring both the clients
and business expectations were met and exceeded.
EDUCATION
HEADING OUT ACADEMY - MELBOURNE
♦ Certificate IV Hairdressing
2016
HOLMES INSTITUTE/BEAUTY MASTERS - MELBOURNE
♦ Diploma in Beauty Therapy 2015
RMIT UNIVERSITY - MELBOURNE
♦ Certificate IV in Training & Assessment 2007
THREE ARTS COLLEGE – SYDNEY
♦ Diploma in Make-up Technology 2000
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2. CASSANDRA RICHARDS
PIVOT POINT COLLEGE – MELBOURNE
♦ Certificate III Hairdressing 1998
PROFESSIONAL EXPERIENCE
AUM ORGANICS - SKINCARE 2012 – 2014
Retail Coordinator – Part-time
 Responsible for the daily operations and sales growth in Myer.
 Managed, supervised and motivated casual staff to achieve excellent results.
 Develop knowledge of retail products and provided excellent customer service.
 Excellent experience in store promotions and merchandising.
 Coordinated financial management, cash handling and EFTPOS transactions.
 Provided ongoing product development and trained staff.
 Kept up to date with sales and product trends in the beauty industry.
CASSANDRA HAIR & MAKE-UP 2000 - Present
Freelance Hairdresser/Make-up Artist/Beauty Therapist & Stylist
 Provided freelance hairdressing, make-up and styling for various production companies.
 Worked and liaised with television producers, photographers, studios, cosmetic companies and
personal clients to provide excellent styling services.
YVONNE AYRES -SKIN & BEAUTY CLINIC 2010 – Present
Beauty Therapist – Casual/Contract
 Provided beauty therapy services.
 Developed skills and training with owner, Yvonne Ayres, (Dermal Therapist & Cosmetic Nurse).
 Kept up to date with industry product knowledge and training workshops.
 Implemented ongoing Occupational Health & Safety procedures.
VALERIO SALON 2006 – 2010
Hairdresser – Casual/Contract
 Provided hairdressing services and developed excellent creative skills.
 Kept up to date with product knowledge and styles within the industry.
 Implemented ongoing Occupational Health & Safety procedures.
 Successfully generated return business with a loyal customer base.
MARC EDWARDS AGENCY 2011 –
2012
Retail/Skincare Specialist & Makeup Artist – Contract
 Promoted various prestige brands and events efficiently and achieving great results.
 Worked with clients such as Lancôme, Dior, Armani, Chanel, Tom Ford, YSL, Sisley, CK1, Bobby
Brown, L’Oreal, SKII, Aum, Antipodes, Burts Bees, Myer and David Jones.
SWINBURNE UNIVERSITY 2009 - 2010
Hair & Make-up - Short Course Trainer – Term Contract
 Responsible as a trainer and developed and delivered a program.
 Taught students in a classroom setting with close interaction.
 Assisted students as needed, assessing the curriculum and providing results.
LIMELIGHT PROMOTIONS 2006 - 2009
Retail Coordinator – Contract
 Promoted various brands and products through planned events.
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3. CASSANDRA RICHARDS
 Clients included L’Oreal, Armani, Chanel, YSL, Dior, Maybelline, Kiehl’s, Biotherm, Priceline, Myer
and David Jones.
 Ensured clients were aware of products and provided excellent customer service.
 Exceeded sales expectations and developed the business well.
VISIONS (MODELING/CASTING/PROMOTIONS) 2006 – 2008
Acting /Modeling
 Represented by the company for a variety of professional engagements.
 Events included the entertainment industry, including Film, Television, commercials, modeling and
brand promotions.
TULLE FASHION – MELBOURNE 2006 – 2007
Retail Manager – Part-time
 Responsible for the day to day running of the store and management when owner was absent.
 Experienced in stock ordering and stocktake procedures.
 Provided excellent customer service and fashion retail experience.
 Successfully built a loyal client base that maintained and generated further sales.
 Knowledge of merchandising and providing excellent visual displays.
OTHER PROFESSIONAL EXPERIENCE
DIRECT IMAGE PROMOTIONS/MODELLING AGENCY 2005 - 2006
Modelling, Eventing & Promotions – Contract
CUE DESIGN - TOWNSVILLE 1995 - 1996
Assistant Manager (2IC) – Full-time
THE ENDEAVOUR FOUNDATION – TOWNSVILLE 1990 - 1993
Supervisor – Full-time
DAVID JONES PTY. LTD. – TOWNSVILLE 1988 - 1990
Retail/Counter Sales Manager – Full-time
MUSCLE & FITNESS GYM – TOWNSVILLE 1987 - 1992
Fitness/Aerobic Instructor & Receptionist - Casual
PROFESSIONAL DEVELOPMENT
ST. JOHN AMBULANCE AUSTRALIA
♦ Certified First Aider – Level 2 - Updated Current
AFAC/ACHPER
♦ Fitness Instructor 1995
COMPUTER SKILLS
Possess a sound level of proficiency in the following:
 Microsoft Word
 Microsoft Excel
 Microsoft Outlook
 Email, Internet & Multimedia
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4. CASSANDRA RICHARDS
REFEREES
Available upon request
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