1. 1504, Sea Flama, A Wing, Dosti Flamingos, T. J. Road, Sewree (W), Mumbai – 400015.
Tel: +91 22 24141005 (R), +91 9223307455 (M), e-mail: getumang@gmail.com
UMANG BHARDWAJA
PROFESSIONAL PROFILE
A top performing senior management executive with over 20 years of cross- industry / functional experience across TATA group
companies. Demonstrated ability at setting up and running the operations as per the strategic intent of the Group. A resourceful,
result oriented individual with strong leadership skills and work ethics.
INDUSTRIES WORKED IN
 Luxury (retail & B2B)  Design  FMCG  Chemicals
FUNCTIONAL EXPERIENCE
 General Management  International Business  Sales & Marketing
 Supply Chain Management  Rural Business  Operations
 Project Management  Business Development
CURRENTLY WORKING AS HEAD – INDIA OPERATIONS
for Casa Décor Private Limited (A joint venture of the POLTRONA FRAU Group, Italy and the TATA Group)
Reporting to the Board of Directors of the company
KEY SKILLS
Leadership : Decisive leadership in strategy development and execution both at national and international levels, including
development and implementation of customized Business Models; Setting up Retail Networks, both front end and back end;
Setting up of Supply Chain, right from sourcing / manufacturing (international & domestic) to front end
Operational Management : Extensive experience in handling operations across India and globally. Hiring, leading, motivating
and developing a management team; Setting up Sales and Distribution infrastructure; Channel Management; managing
store/product launches and sales promotions
Marketing Management : Demonstrated ability to develop marketing strategy so as to challenge the status quo and increase
effectiveness across Brand positioning and advertising; New product development; Marketing plan development
CAREER PROGRESSION & ACCOMPLISHMENTS
Head – India Operations Casa Décor Pvt. Ltd., Mumbai Sep. 2009 - Date
Heading the company in India, reporting to the Board of Directors
Poltrona Frau group is the global leader in high end luxury furniture and interiors and has common promoters with Ferrari, Casa
Décor was set up in 2009 to build a retail network for the group’s products and also undertake interior projects for hotels,
offices, theatres etc.
 Developed the Strategy for the group’s entry in the high end luxury space
 Built and lead the teams for both retail and project businesses in order to meet the company’s growth objectives
 Set up the retail sales network for the group’s products across the country
 Operationalized the retail stores in order to make them the design destination for high end customers and the designer /
architect community
 Led the Business development and Project management for the Projects vertical
Key Achievements
 Retail business - 2 flagship stores launched in Mumbai and Delhi, franchisee stores launched in Bangalore, Chennai and
Coimbatore. Ultra HNI customers are now regulars at the stores
Brand awareness and reach created through use of trade & social media and personal contacts with the designers

2. 1504, Sea Flama, A Wing, Dosti Flamingos, T. J. Road, Sewree (W), Mumbai – 400015.
Tel: +91 22 24141005 (R), +91 9223307455 (M), e-mail: getumang@gmail.com
 Projects business - Acquired and executed major interior projects including the Taj hotels in Mumbai, Delhi, Bangalore,
Pune; Kempinski Hotel in Delhi, Ritz Carlton Hotel in Bangalore, Hyatt Hotel in Ahmedabad and DS group high end
corporate office in Noida.
General Manager – Sales Mount Everest Mineral Water Limited Jan. 2008 – Aug. 2009
(Part of Tata Global Beverages group)
Headed Mount Everest’s Institutional Sales Business
Key Achievements
 Developed the strategic plan for the Himalayan bottled mineral water
 Successfully launched the product in top ten cities in India
 Streamlined the product pricing and discounting process
 Set up the institutional sales team across India
 Established the distribution network to service the institutions
 Increased the customer base by 70 % with increased value realization
 Identified potential international markets for launch of the product
Various Positions Rallis India Limited Mar. 1995 – Dec. 2007
Senior Manager – International Business
Responsible for Rallis’ business in Latin America, Africa and Middle East
Key Achievements
Developed and implemented strategy to double turnover in three years by developing relevant products, setting up distribution
channels and appointing partners. The strategic plan also included product launch plans for the next five years
Senior Manager – Marketing (Promoted from Regional Manager in 2003)
The role involved national responsibilities for marketing of the company’s products in all the crop segments and geographies.
Led a team of 5 Regional Marketing Managers, total team size was 600 people including Area Marketing Managers and Field
Assistants
2003 – Regional Manager (North)
2002 – Group Product Manager
2001 - Manager (Logistics & Supply Chain)
1997 - Asst. Manager (Exports)
1995 - Management Trainee - Garments Exports Division
OTHER SKILLS, ACHIEVEMENTS AND INTERESTS
 A certified Senior External Assessor under the Tata Business Excellence Model
 Have worked on various corporate projects in co-ordination with management consultants such as Accenture, Ernst &
Young, Monitor, ECS, Renoir
 Have been rated as a high performer for the last sixteen years
 Headed / was core team member of Sales & Operations Planning, New Product development, SAP implementation,
Globalization Strategy and Six Sigma implementation teams
 Sports–Captain / member of Cricket, Volleyball, Tennis, Squash and Athletics teams at school and college levels
 Reading, music, travelling, photography, gadgets and driving are my other interests
PROFESSIONAL QUALIFICATIONS & EDUCATION
1992-94 MIBA (Master of International Business Administration) - Faculty of
Management Studies, Banaras Hindu University (BHU), Varanasi
1989-92 Bachelor of Science (Hons) Chemistry– Faculty of Science, BHU, Varanasi
PERSONAL
Date of Birth 4th December, 1970
Marital Status Married, Wife works with Future Generali as Chief Human Resources Officer
Blessed with a 18 years old daughter