1. Experienced retail brand consultant looking for opportunities in large
scale transformation projects / roll outs / re-imaging.
Prefer to be based in Kulal Lumpur but open to regional assignment.
2013 - 2015 NZ HIATUS
Based in NZ seeing famly after 28 years overseas and to complete
Kim’s NZ Permanent Residency requirements. included extensive travel
around South Island, trips to Taiwan and Malaysia and 3 months relief
managing tourist property for friends.
2007 – 2013 HEXAGON – DESIGN MGR & CONSULTANT
4 years as mgr. and consultant 2 years +
HEXAGON a Malaysian conglomerate best known as the global suppliers of signage and
retail solutions to the petrol retail industry – SHELL, EXXON MOBIL & TOTAL services
stations around the world. Acting as lead designer either as manager or consultant for
regional and global clients from initial pitch to final delivery stage. Clients included;
• POTALAI ( Thailand ) hospital / spa center complex brand positioning
• NOKIA – 14 country retail shop program award. Multiple tiered store designs & roll-outs.
• PETRONAS MESRA ( Malaysia )– new retail store concept, design and roll out.
• PETROMIN ( Saudi ) – Corporate Image and multi brand development and prototyping.
• NAFT ( Saudi ) – new retail visual image manual.
2011-2012 ( concurrent with above) SSG CREATIVE - DESIGN DIRECTOR 2 years
Whilst still a consultant to the HEXAGON Group the continuous travel – upwards of 18-20
countries yearly, resulted in my reducing the travel workload. An offshoot of this
development was the setting up of a design and projects management company to service
Malaysian based clients such as;
Keith Brljevich
+60 12 369 5360
keithbrljevich@gmail.com
A-3A-3 Hampshire Park Condo
No.6 Persiaran Hampshire
50450 Kuala Lumpur
MALAYSIA
+60 3 2181 8360
CAREER ASIA
From a background in retail design my career has taken me around the globe working
on iconic brands for MNC’s in everything from strategic review & repositioning, new
launches, program development to rollouts and maintenance. My roles have been
client side, agency side, supplier side and consultancy side across a diverse range of
industries, brands and regions.
2. • BAT Malaysia – VM consultants of all displays and retail areas – 45,000 + outlets
• GAB – Guinness brand awareness
• GABPS – Professional Solutions Corporate Identity design and manual.
• 7 ELEVEN nationwide store & signage maintenance programs - 2000 stores
• DA MA CAI – lotto type shops - design and signage maintenance – 1500 stores
• HESB – Tampin Hospital design documentation for interior design and fit out
• TANGENT- Property and Restaurant developments China & Malaysia.
1996 – 2006 RMA: UNDERLINE TO FITCH – REGINAL DIRECTOR S.E.ASIA 9 years
Like all robust design groups under advertising agency umbrellas, RMA: UNDERLINE
underwent several mergers and takeovers starting out under BATES of Australia and
eventually ending up as part of FITCH ( the world’s largest specialist retail design group )
under the WPP Group. Clients included;
• BAT – ASEAN – all display units from retail to duty free across all brands & countries.
• PROTON – new corporate image / car naming & showroom designs & roll out for global
brand showrooms.
• NOKIA – regional retail design and roll out with Singapore team.
• H+P – regional retail design and roll out with Singapore team.
• GAB – Malaysian brand execution at retail for Guinness, Tiger & Heineken beers
CAREER AUSTRALASIA
1992-1995 RETAIL TRADING SERVICES ( RTS ) NZ
DESIGN & DEVELOPMENT MANAGER – 4 years
Role was to drive RETRAVISION, CARPET COURT, FURNITURE COURT, TACTIX and
SCENARIO franchise brands nationally.- over 250 stores. Core role in site selection,
property evaluation, store enhancement for company brands with focus on new store
formats and introduction of franchising programs by brand. Headhunted by BATES
Advertising Australia to be Regional Director – S.E. ASIA for merged Underline Design
Group of Australia and RMA of Hong Kong new design group based in Kuala Lumpur and
with additional office in Jakarta servicing Malaysia, Indonesia, Singapore, Brunei,
Thailand, Myanmar and the Middle East.
1990-1991 THE PARK BAY OF ISLANDS - DIRECTOR - 2 years
Returned to NZ to work in the family business to set up of tourist resort in Paihia with
motel, campervan, restaurant and bar facilities. Linked to 90 Mile Beach property in
promotions such as Snapper Classic & International Yellow tail fishing contests. With over
70 staff at the time it was one of Northlands larger tourist based business operations.
1981-1989 UNDERLINE - SENIOR DESIGNER 2 years STUDIO DIRECTOR 7 years
Premium design service for Australia’s first “below the line agency” or sales promotion
group as part of LINTAS or Lever International Advertising Services. Clients included;
• AMPOL OIL – Corporate identity & petrol station design.
• TOLTOYS – Toy Fair and Launch of Cabbage Patch Kids.
• EDGELLS – Food exhibitions & packaging.
• REXONA – Norsca product range POSM and displays.
•
3. The design service was so successful I was invited to be the founding STUDIO
DIRECTOR of UNDERLINE DESIGN GROUP which grew to a staff of 30 and became
one of Australia’s largest multi disciplined design groups at the time. Clients included;
• BLACKMORES & VITAGLOW all packaging / exhibitions / offices and retail
• 99 WALKER STREET – 20 storey office building naming / retail & offices fit out
• HONDA – Australia wide showroom & signage design & rollout / exhibitions / launches
• PAILOU PLAZA - Shopping center design & fit out
• LEVER & KITCHEN REXONA – Offices and POSM displays
1979-1980 CENTRON PROJECTS ( SYDNEY ) DESIGNER 2 years
Retail specialist designers to Australian Pharmacy Guild, bookstore retailers and Grace
Brothers Department
19777-1978 FOODSTUFFS ( AUCKLAND ) – DESIGN CADET 2 years
SAMPLE WORK
PETROL RETAIL - & AUTOMOTIVE
Copyright 2003 Underline:Fitch
Planning - Customer Experience / Showroom Staff
Arrival Showroom
•To park customer cars.
•To arrange car wash /
valet service.
•To ask if a car
appraisal is required.
Car
Jockey
•Welcomed upon
arrival.
•Hassle free parking.
Arrival
Hostess
•To meet and greet
customer.
•Non-confrontational.
•Feels like a VIP.
Showroom
Manager
•Ultimately
responsible for
quality of all
customer
experience.
•The quality of
visiting a proton
outlet is unique,
exciting and
satisfying.
Senior
Salesman
•Overseas all
customer sales
•Overseas quality in
sales process.
•Calls all other
salesmen into
showroom only when
applicable.
•The whole
process is non
invasive.
Customer
Interaction
Manager
•To meet and greet.
•Overseas quality of
individual customer
experience.
•Supervise arrival
staffs.
•To look after pantry
and kids.
•Feels like a VIP.
Senior
Technician
•Responsible for
all high-tech
display.
•Ensure
showroom in tip
top condition.
•Showroom
technology is
fun, exciting and
user friendly.
Job Role
Consumer
Experience
Copyright 2003 Underline:Fitch
Copyright 2003 Underline:Fitch
