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Personal Brand Exploration

Carter_Crystal_DMBS_PB1_2023-2 .pptx

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PERSONAL BRAND EXPLORATION
Crystal Carter
Project & Portfolio I: Week 1
July 1, 2023
My name is Crystal Carter. I specialize in brand
image and marketing. I tend to focus on brand
image through digital marketing, building social
media presences to help identify the bran niche.
My clients are entrepreneurs who are in sports,
fashion and looking to become a social
influence. I aim to be a creative through my
marketing approach.
IDENTITY
PROFESSION
Potential Job Titles:
• Marketing Research Analyst
• Advertising and Promotions
manager
• Public Relations Specialist
BRAND ARCHETYPE - How I go
about my approach by using
strategic tactics that repetitively
show up to appeal to the audience,
like hypnosis in a sense.
Digital Marketing for Sports /Business owners
Picture Relevant
to Your Industry
Goes Here
Caption
Business Owners
TARGET AUDIENCE
Ruby Amare
Outreach Plan:
• I will follow wonderlikeswander on social media and go
by their location.
• One method or mode that I will use to contact Ruby is
Instagram messaging or an email.
• I will follow by the end of July.
PROFILE
PICTURE CEO & Founder at
Wonderlikewander
James Kelso
Outreach Plan:
• One task that I will complete to prepare to contact
James is going by the stand to buy a juice.
• I will use face to face communication.
• I plan to follow up by mid august .
PROFILE
PICTURE
Founder at Thrive Juice
Dora & Irving Outreach Plan:
• I plan to go to Eden Plant CO to have coffee.
• To make my initial point of contact.
• I will follow up with this person either in person or
through direct message on instagram.
PROFILE
PICTURE [Founders] at [Eden Plant
Co.]
GOALS
Short Term: (Immediately After Graduation, 2024)
• Build an online presence online in 30 days
‣Do a complete brand audit and revamp that
will standout amongst other brands that will
help to engage my target audience. August
10th-21st will be a rebranding stage.
Mid Term: (2024)
• Specific goal you want to achieve in mid term.
‣Mid term goal would be to have sustainable
brand or company that I work with to provide
marketing tools and resources to help build
their audience by August 31st.
Long Term: (2028)
• Specific goal you want to achieve in long term.
‣My longe term goal would be to establish 3-5
high volume clients that I can contract with or
that has me a full time digital marketing coach
to help develop their brand and that will ask me
to be a speaker.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Information Retrieval
SOFT
HARD
Novice / Adept / Expert
Customer Relations Management Novice / Adept / Expert
Conduct consumer research Novice / Adept / Expert
Problem solving Novice / Adept / Expert
Analyzing Data
SOFT
HARD
Novice / Adept / Expert
Working with Computers Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Ad

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Carter_Crystal_DMBS_PB1_2023-2 .pptx

  • 1. PERSONAL BRAND EXPLORATION Crystal Carter Project & Portfolio I: Week 1 July 1, 2023
  • 2. My name is Crystal Carter. I specialize in brand image and marketing. I tend to focus on brand image through digital marketing, building social media presences to help identify the bran niche. My clients are entrepreneurs who are in sports, fashion and looking to become a social influence. I aim to be a creative through my marketing approach. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Marketing Research Analyst • Advertising and Promotions manager • Public Relations Specialist BRAND ARCHETYPE - How I go about my approach by using strategic tactics that repetitively show up to appeal to the audience, like hypnosis in a sense. Digital Marketing for Sports /Business owners Picture Relevant to Your Industry Goes Here Caption
  • 4. Business Owners TARGET AUDIENCE Ruby Amare Outreach Plan: • I will follow wonderlikeswander on social media and go by their location. • One method or mode that I will use to contact Ruby is Instagram messaging or an email. • I will follow by the end of July. PROFILE PICTURE CEO & Founder at Wonderlikewander James Kelso Outreach Plan: • One task that I will complete to prepare to contact James is going by the stand to buy a juice. • I will use face to face communication. • I plan to follow up by mid august . PROFILE PICTURE Founder at Thrive Juice Dora & Irving Outreach Plan: • I plan to go to Eden Plant CO to have coffee. • To make my initial point of contact. • I will follow up with this person either in person or through direct message on instagram. PROFILE PICTURE [Founders] at [Eden Plant Co.]
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • Build an online presence online in 30 days ‣Do a complete brand audit and revamp that will standout amongst other brands that will help to engage my target audience. August 10th-21st will be a rebranding stage. Mid Term: (2024) • Specific goal you want to achieve in mid term. ‣Mid term goal would be to have sustainable brand or company that I work with to provide marketing tools and resources to help build their audience by August 31st. Long Term: (2028) • Specific goal you want to achieve in long term. ‣My longe term goal would be to establish 3-5 high volume clients that I can contract with or that has me a full time digital marketing coach to help develop their brand and that will ask me to be a speaker.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Information Retrieval SOFT HARD Novice / Adept / Expert Customer Relations Management Novice / Adept / Expert Conduct consumer research Novice / Adept / Expert Problem solving Novice / Adept / Expert Analyzing Data SOFT HARD Novice / Adept / Expert Working with Computers Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Active Listening Novice / Adept / Expert
  • 7. I help entrepreneurs turn their trials and triumph into a business to create a life changing experience for others by cultivating a unique experience through client connection. PROMISE
  • 8. CREDENTIALS Work Experience: • Sales, Brand ambassador, fitness manager. • Field Ops, Market Ops, leadership roles Education: • Professional Copywriting Coursera • Digital Marketing, B.S., Full Sail University (2024) • Innovative entrepreneurial-ship Volunteer: • George R. Brown Christmas • Toys for Tots • HEB Christmas drive Identifying profession with digital logo
  • 9. COMPETITION Patience Sterling Industry Experience: • Promotions Assistant iHeatMedia 2017-2018 • Social Media Manager Birmingham School of Law 2014-2020 Education: • Full Sail University Masters Degree, Digital Marketing 2019-2019 • Full Sail University Bacjelors Degree, Arts , Entertainment, and Media Management. 2015-2018 Leadership Experience: • Management experience • Operations Experience Skills and Proficiencies: • Content Marketing • Web Analytics • Strategic Planning Crystal Carter Overall Online Presence: • 500 + connections?,she does have a customized banner. Her headshot is professional and her profile is very detailed. There aren’t any published articles. She is not on other social media? There is a customized LinkedIn URL. • Grade is Superior. HEADSHOT Industry Experience: • Marketing Ops Team Favor Delivery • Field Ops /Brand Ambassador Peloton Education: • Bachelors in Digital Marketing • Maters in Innovative Entrepreneurial-ship Leadership Experience: • Fitness Manager/ Marketing and media • La Madeline coordinator and Skills and Proficiencies: • Brand & Affiliate Marketing and coordinating • Data Tracking and Analysis - X endorsements • Consumer Research • Web design Overall Online Presence: • 5 current connections. No currents banners, do have a customized logo. • No Professional headshots. • Active on Instagram, TikTok, and Facebook. • customized URL. • No published articles. • Grade:Average
  • 10. COMPETITION Angel Thompson Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here Crystal Carter Industry Experience: • Social Media Intern Safe Harbor International Ministries 2020-2020 • Social Media Coordinator Wrap-A-Loc -2021-2022 Education: • West Georgia Technical College Business Administration Aug 2021-Sep 2022 • Full Sail University, Masters Digital Marketing Skills and Proficiencies: • Business Strategy • Graphic Design • Digital Marketing Overall Online Presence: • She has 142 connections and a customized banner. There is not a professional headshot. Her profile is very detailed. published articles? She does have a few publishes articles.She not showing active on other social media. Their is a LinkedIn URL customized. • Grade is superior. Skills and Proficiencies: • Brand & Affiliate Marketing and coordinating • Data Tracking and Analysis - X endorsements • Consumer Research • Web design Overall Online Presence: • 5 current connections. No currents banners, do have a customized logo. • No Professional headshots. • Active on Instagram, TikTok, and Facebook. • customized URL. • No published articles • Grade:Poor Industry Experience: • Marketing Ops Team Favor Delivery April 2022 • Field Ops /Brand Ambassador Peloton September 2019-2021 Education: • Bachelors in Digital Marketing • Maters in Innovative Entrepreneurial-ship Leadership Experience: • Fitness Manager/ Marketing and media • La Madeline coordinator and
  • 11. MONUMENTAL MARKETING For [Business owner and Entrepreneurs] who [seek to create a better experience], I provide [FULL SERVICE IN HOUSE DIGITAL MARKETING AND BRANDING ] because [WE STRIVE TO CHANGE HOW MARKETING IS DONE WITH CUSTOMER CONNECTION AND ASSURE THAT YOUR BRAND LOOKS LIKE YOU.] “INNOVATIVE GURU”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • DigiMarCon ‣ Nonmember 2-3, Dallas TX • Business of Live Event ‣ July 16th, Houston,TX • Small Business Marketing Meetup ‣ July 5, Houston, TX Digital Marketing • Primary Content: I will create media adds, reels, blogs, the strategies that I will use, will be based on the target audience and what the the audience needs. I will create a relationship with the audience by sharing how the brand story has been established. • Primary Tools: I will use instagram, Facebook, TikTok, and YouTube to promote my content. These platforms will be used 4 times a week to run ads and play reels • Website: I will use my digital portfolio site by • Referral program • Affiliate marketing Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • As I embark on my career path I will seek out a mentor who is well versed in public speaking and has high experience level in Branding and Marketing. Their lifestyle should be aligned with business, marketing, and healthy lifestyle.I will establish partnership July 4th 2023 Formal Education • Bachelors in Digital Marketing • Master in Innovative Entrepernural-ship Technical Skills • Project Management skill gap -Coursera, July 2023 • Take more certification courses • Data Analyst , Sep 2023 • Sign up for Google Data Analyst course Soft Skills • Time managment, Take a course on how to manage time on coursea. July, 2023 • Emotional Intelligence, Improve by studying to understand what emotional intelligence is. - organization name, November 2023 • Public Speaking, Take a public speaking class art a HCC community college December 2023
  • 14. Crystal Carter I hep businesses establish a connection with their target audience. I want to help to create a better connection between brands and customers by turning trials and tribulations into testimonies and triumph. I would love to explore more possible opportunities to help you be the connection to your audience.
  • 15. REFERENCES Thompson, Angel (2016). https://www.linkedin.com/in/angel-thompson-ba7663129/ Sterling, Patience (2015).https://www.linkedin.com/in/patience-sterling- 9bb872102/ 11-2011.00 - Advertising and Promotions Managers. (2011). https://www.onetonline.org/link/details/11- 2011.00 Knapp, S. (2023). 44 soft skills examples to advance your career. Zapier. https://zapier.com/blog/soft-skills- examples/?ref=refind&utm_source=google&utm_ medium=cpc&utm_campaign=gaw-usa-nua- search-blog-dsa&utm_adgroup=DSA-BestApps- Form_Builder&utm_term=&utm_content=_pcrid_6 59058345722_pkw__pmt__pdv_c_slid__pgrid_15 7760468868_ptaid_aud-1182868429656:dsa- 2066874513104_&gad=1&gclid=CjwKCAjw44mlB hAQEiwAqP3eVsLrJTLtQm- SIEvBjOij9c0QyMROWadLiBoaUUNv2EfSaifS1bI r3RoCCHAQAvD_BwE Thrive Juices. (2021). Thrive Juices. https://www.thrivejuices.com/our- story#:~:text=Thrive%20Juices%20was%20create d%20by,a%20health%20conscious%2C%20fitnes s%20enthusiast. The Eden Plants. (n.d.). The Eden Plants. https://theedenplants.com/password Viggiano, A. R. (2022, November 18). Support Small Smith, Brandi (2023, May 4th) https://www.khou.com/article/life/living-in-the-lone- star/hidden-gems/hidden-gem-eden-plant-co- houston/285-7b325a9f-93fe-4d66-885b- 9dc89d115105 was%20created%20by,a%20health%20cons cious%2C%20fitness%20enthusiast. The Eden Plants. (n.d.). The Eden Plants. https://theedenplants.com/password Viggiano, A. R. (2022, November 18). Support Small Business at These Houston Shops This Holiday Season. Thrillist. https://www.thrillist.com/lifestyle/houst on/houston-businesses-to-support- small-business-saturday Smith, Brandi (2023, May 4th) https://www.khou.com/article/life/living-in-the- lone-star/hidden-gems/hidden-gem- eden-plant-co-houston/285-7b325a9f- 93fe-4d66-885b-9dc89d115105

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.