Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Crystal Carter
Project & Portfolio I: Week 1
July 1, 2023

2. My name is Crystal Carter. I specialize in brand
image and marketing. I tend to focus on brand
image through digital marketing, building social
media presences to help identify the bran niche.
My clients are entrepreneurs who are in sports,
fashion and looking to become a social
influence. I aim to be a creative through my
marketing approach.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Research Analyst
• Advertising and Promotions
manager
• Public Relations Specialist
BRAND ARCHETYPE - How I go
about my approach by using
strategic tactics that repetitively
show up to appeal to the audience,
like hypnosis in a sense.
Digital Marketing for Sports /Business owners
Picture Relevant
to Your Industry
Goes Here
Caption

4. Business Owners
TARGET AUDIENCE
Ruby Amare
Outreach Plan:
• I will follow wonderlikeswander on social media and go
by their location.
• One method or mode that I will use to contact Ruby is
Instagram messaging or an email.
• I will follow by the end of July.
PROFILE
PICTURE CEO & Founder at
Wonderlikewander
James Kelso
Outreach Plan:
• One task that I will complete to prepare to contact
James is going by the stand to buy a juice.
• I will use face to face communication.
• I plan to follow up by mid august .
PROFILE
PICTURE
Founder at Thrive Juice
Dora & Irving Outreach Plan:
• I plan to go to Eden Plant CO to have coffee.
• To make my initial point of contact.
• I will follow up with this person either in person or
through direct message on instagram.
PROFILE
PICTURE [Founders] at [Eden Plant
Co.]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Build an online presence online in 30 days
‣Do a complete brand audit and revamp that
will standout amongst other brands that will
help to engage my target audience. August
10th-21st will be a rebranding stage.
Mid Term: (2024)
• Specific goal you want to achieve in mid term.
‣Mid term goal would be to have sustainable
brand or company that I work with to provide
marketing tools and resources to help build
their audience by August 31st.
Long Term: (2028)
• Specific goal you want to achieve in long term.
‣My longe term goal would be to establish 3-5
high volume clients that I can contract with or
that has me a full time digital marketing coach
to help develop their brand and that will ask me
to be a speaker.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Information Retrieval
SOFT
HARD
Novice / Adept / Expert
Customer Relations Management Novice / Adept / Expert
Conduct consumer research Novice / Adept / Expert
Problem solving Novice / Adept / Expert
Analyzing Data
SOFT
HARD
Novice / Adept / Expert
Working with Computers Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7. I help entrepreneurs turn their trials and
triumph into a business to create a life
changing experience for others by
cultivating a unique experience
through client connection.
PROMISE

8. CREDENTIALS
Work Experience:
• Sales, Brand ambassador, fitness
manager.
• Field Ops, Market Ops, leadership roles
Education:
• Professional Copywriting
Coursera
• Digital Marketing, B.S., Full Sail University (2024)
• Innovative entrepreneurial-ship
Volunteer:
• George R. Brown Christmas
• Toys for Tots
• HEB Christmas drive
Identifying profession with digital logo

9. COMPETITION
Patience Sterling
Industry Experience:
• Promotions Assistant
iHeatMedia 2017-2018
• Social Media Manager
Birmingham School of Law 2014-2020
Education:
• Full Sail University
Masters Degree, Digital Marketing 2019-2019
• Full Sail University
Bacjelors Degree, Arts , Entertainment, and Media
Management. 2015-2018
Leadership Experience:
• Management experience
• Operations Experience
Skills and Proficiencies:
• Content Marketing
• Web Analytics
• Strategic Planning
Crystal Carter
Overall Online Presence:
• 500 + connections?,she does have a customized
banner. Her headshot is professional and her profile is
very detailed. There aren’t any published articles. She
is not on other social media? There is a customized
LinkedIn URL.
• Grade is Superior.
HEADSHOT
Industry Experience:
• Marketing Ops Team
Favor Delivery
• Field Ops /Brand Ambassador
Peloton
Education:
• Bachelors in Digital Marketing
• Maters in Innovative Entrepreneurial-ship
Leadership Experience:
• Fitness Manager/ Marketing and media
• La Madeline coordinator and
Skills and Proficiencies:
• Brand & Affiliate Marketing and coordinating
• Data Tracking and Analysis - X endorsements
• Consumer Research
• Web design
Overall Online Presence:
• 5 current connections. No currents banners, do have a
customized logo.
• No Professional headshots.
• Active on Instagram, TikTok, and Facebook.
• customized URL.
• No published articles.
• Grade:Average

10. COMPETITION
Angel Thompson
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Crystal Carter
Industry Experience:
• Social Media Intern
Safe Harbor International Ministries
2020-2020
• Social Media Coordinator
Wrap-A-Loc -2021-2022
Education:
• West Georgia Technical College Business
Administration Aug 2021-Sep 2022
• Full Sail University, Masters Digital Marketing
Skills and Proficiencies:
• Business Strategy
• Graphic Design
• Digital Marketing
Overall Online Presence:
• She has 142 connections and a customized banner.
There is not a professional headshot. Her profile is very
detailed. published articles? She does have a few
publishes articles.She not showing active on other
social media. Their is a LinkedIn URL customized.
• Grade is superior.
Skills and Proficiencies:
• Brand & Affiliate Marketing and coordinating
• Data Tracking and Analysis - X endorsements
• Consumer Research
• Web design
Overall Online Presence:
• 5 current connections. No currents banners, do have a
customized logo.
• No Professional headshots.
• Active on Instagram, TikTok, and Facebook.
• customized URL.
• No published articles
• Grade:Poor
Industry Experience:
• Marketing Ops Team
Favor Delivery April 2022
• Field Ops /Brand Ambassador
Peloton September 2019-2021
Education:
• Bachelors in Digital Marketing
• Maters in Innovative Entrepreneurial-ship
Leadership Experience:
• Fitness Manager/ Marketing and media
• La Madeline coordinator and

11. MONUMENTAL MARKETING
For [Business owner and Entrepreneurs] who
[seek to create a better experience], I provide
[FULL SERVICE IN HOUSE DIGITAL
MARKETING AND BRANDING ] because [WE
STRIVE TO CHANGE HOW MARKETING IS
DONE WITH CUSTOMER CONNECTION AND
ASSURE THAT YOUR BRAND LOOKS LIKE
YOU.]
“INNOVATIVE GURU”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DigiMarCon
‣ Nonmember 2-3, Dallas TX
• Business of Live Event
‣ July 16th, Houston,TX
• Small Business Marketing Meetup
‣ July 5, Houston, TX
Digital Marketing
• Primary Content: I will create media adds, reels, blogs, the
strategies that I will use, will be based on the target audience and
what the the audience needs. I will create a relationship with the
audience by sharing how the brand story has been established.
• Primary Tools:
I will use instagram, Facebook, TikTok, and YouTube to promote
my content. These platforms will be used 4 times a week to run ads
and play reels
• Website: I will use my digital portfolio site by
• Referral program
• Affiliate marketing
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• As I embark on my career path I will seek out a mentor
who is well versed in public speaking and has high
experience level in Branding and Marketing. Their
lifestyle should be aligned with business, marketing,
and healthy lifestyle.I will establish partnership July 4th
2023
Formal Education
• Bachelors in Digital Marketing
• Master in Innovative Entrepernural-ship
Technical Skills
• Project Management skill gap -Coursera, July 2023
• Take more certification courses
• Data Analyst , Sep 2023
• Sign up for Google Data Analyst course
Soft Skills
• Time managment, Take a course on how to manage
time on coursea. July, 2023
• Emotional Intelligence, Improve by studying to
understand what emotional intelligence is. -
organization name, November 2023
• Public Speaking, Take a public speaking class art a
HCC community college December 2023

14. Crystal Carter
I hep businesses establish a connection with their target audience. I
want to help to create a better connection between brands and
customers by turning trials and tribulations into testimonies and
triumph. I would love to explore more possible opportunities to help
you be the connection to your audience.

15. REFERENCES
Thompson, Angel (2016).
https://www.linkedin.com/in/angel-thompson-ba7663129/
Sterling, Patience
(2015).https://www.linkedin.com/in/patience-sterling-
9bb872102/
11-2011.00 - Advertising and Promotions Managers.
(2011). https://www.onetonline.org/link/details/11-
2011.00
Knapp, S. (2023). 44 soft skills examples to advance your
career. Zapier. https://zapier.com/blog/soft-skills-
examples/?ref=refind&utm_source=google&utm_
medium=cpc&utm_campaign=gaw-usa-nua-
search-blog-dsa&utm_adgroup=DSA-BestApps-
Form_Builder&utm_term=&utm_content=_pcrid_6
59058345722_pkw__pmt__pdv_c_slid__pgrid_15
7760468868_ptaid_aud-1182868429656:dsa-
2066874513104_&gad=1&gclid=CjwKCAjw44mlB
hAQEiwAqP3eVsLrJTLtQm-
SIEvBjOij9c0QyMROWadLiBoaUUNv2EfSaifS1bI
r3RoCCHAQAvD_BwE
Thrive Juices. (2021). Thrive Juices.
https://www.thrivejuices.com/our-
story#:~:text=Thrive%20Juices%20was%20create
d%20by,a%20health%20conscious%2C%20fitnes
s%20enthusiast.
The Eden Plants. (n.d.). The Eden Plants.
https://theedenplants.com/password
Viggiano, A. R. (2022, November 18). Support Small
Smith, Brandi (2023, May 4th)
https://www.khou.com/article/life/living-in-the-lone-
star/hidden-gems/hidden-gem-eden-plant-co-
houston/285-7b325a9f-93fe-4d66-885b-
9dc89d115105
was%20created%20by,a%20health%20cons
cious%2C%20fitness%20enthusiast.
The Eden Plants. (n.d.). The Eden Plants.
https://theedenplants.com/password
Viggiano, A. R. (2022, November 18).
Support Small Business at These
Houston Shops This Holiday Season.
Thrillist.
https://www.thrillist.com/lifestyle/houst
on/houston-businesses-to-support-
small-business-saturday
Smith, Brandi (2023, May 4th)
https://www.khou.com/article/life/living-in-the-
lone-star/hidden-gems/hidden-gem-
eden-plant-co-houston/285-7b325a9f-
93fe-4d66-885b-9dc89d115105