Project Portfolio

1. PERSONAL BRAND EXPLORATION
KeAundra Anderson
Project & Portfolio I: Week 1
November 22, 2023

2. I am KeAundra Anderson. At the moment, I work
in education. I write children's books and own a
small independent publishing business. I also
help my daughters' cosmetics company, Riley &
RiRi, LLC, which was recently recognized by
Triad Minority & Women's Business EXPO-WS
with the kidz biz of the year award. I enjoy
encouraging creativity and imagination. I can
pick things up quickly, and I approach obstacles
head-on with a great deal of perseverance.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Content Marketing Specialist
• Product Marketing Specialist
• Digital Marketing Coordinator
BRAND ARCHETYPE - My brand archetype is defined by a
genuine feeling of compassion in addition to an awareness of
empathy for other people's feelings. I clearly voice my ideas and
thoughts while always making sure to respect the viewpoints of
others. I can maintain composure under pressure and handle
problems with a calm attitude in demanding or slow-moving
circumstances. I have a track record for being able to think
creatively and constantly coming up with new ideas and
solutions. I actively welcome and respect a variety of viewpoints
and backgrounds because I value diversity. In my roles, both
personal and professional, I am committed to encouraging
imagination and creativity, producing an environment that
supports and encourages creative thought.
DIGITAL MARKETING for MARKETING
Caption

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Kristen Worley
Outreach Plan:
• Follow on LinkedIn, Send a message expressing
my intention to connect.
• Send a message on LinkedIn expressing my intention
to connect.
• Two weeks after, send a follow-up email expressing
my interest to find out more information about the
company.
Corporate Marketing Director
at McKim & Creed
Barbara Johnson
Outreach Plan:
• Gather information, Follow on LinkedIn, Send a
message expressing my intention to connect.
• Send a message on LinkedIn expressing my intention
to connect.
• Two weeks after, send a follow-up email expressing
my interest to find out more information about the
company.
CHRO at McKim & Creed
Ashley Shaw
Outreach Plan:
• Follow on LinkedIn, Send a message expressing
my intention to connect.
• Send a message on LinkedIn expressing my intention
to connect.
• Two weeks after, send a follow-up email expressing
my interest to find out more information about the
company.
Sr. Marketing at McKim &
Creed

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I plan to establish connections with at least of five digital
marketing industry professionals.
‣ During the first year following my graduation. This will be
achieved through LinkedIn, industry events, and networking
meetups.
Mid Term: (2029)
• Land an entry-level job in a cutting-edge marketing firm or
internal marketing team .
‣ I will build a strong foundation in digital marketing. By the time
I'm five or ten years into my career, I want to be overseeing a
team of digital marketers or managing all of the digital projects
for an established business.
Long Term: (2040)
• My goal is to become a professional in the field of digital
marketing, with the possibility of branching out into
consultation or launching my own business.
‣ By receiving recognition within the industry, having work
published, and creating and operating a profitable marketing
agency by the close of the fifteenth year.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Email Marketing
SOFT
HARD
Novice / Adept / Expert
Social Media Management Novice / Adept / Expert
Creativity Novice / Adept / Expert
Communication Novice / Adept / Expert
SEO
SOFT
HARD
Novice / Adept / Expert
Content Creation Novice / Adept / Expert
Brand Management Novice / Adept / Expert
Project Management Novice / Adept / Expert

7. I will help my employer create well written
and engaging content by driving brand
visibility and engagement.
PROMISE

8. CREDENTIALS
Work Experience:
• Independent Publishing Company, Oversaw
content creation and marketing strategies,
implemented strategies that increased online
presence.
• Small cosmetics business, displayed creativity
and strategic thinking in placing the business in
a position to be recognized, led efforts that
contributed in increasing the reach and industry
awareness of the business.
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Awards:
• developed and implemented an effective
marketing strategy that resulted in the business
to receive the Kid Biz of the Year award.
Picture Relevant
to Your Industry
Goes Here
Caption

9. COMPETITION
Mandela Wise
Industry Experience:
• Branding & Identity, Corporate
Branding, Creative Direction
Education:
• MFA Media Design 2013-2014
• BFA Graphic Design 2006-2010
Leadership Experience:
• Leadership experience unclear
Skills and Proficiencies:
• Adobe Creative Suite - 17 endorsements
• Social Media - 24 endorsements
• Microsoft Office - 32 endorsements
KeAundra Anderson
Overall Online Presence:
• 500+connections, customized banner image,
professional headshot, profile not very detailed, no
published articles, not active on other social media
sites, is their LinkedIn URL customized.
• Grade: Average, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Content Creation
• Marketing Strategies
Education:
• BA Digital Marketing 2024
Leadership Experience:
• Lacking relevant leadership experience
Skills and Proficiencies:
• Social Media - 0 endorsements
• Time Management - 0 endorsements
• Strategic Planning - 0 endorsements
Overall Online Presence:
• 77 connections, no customized banner, headshot not
professional, profile not very detailed, no published
articles, not very active on other social media, LinkedIn
URL not customized?
• Grade: Poor, 30 out of 100

10. COMPETITION
Sam Kimmel
Noteworthy Experience:
• Sales Marketing Manager
• Content Marketing & Communication Specialist
KeAundra Anderson
Industry Experience:
• Marketing & Creativity
• Writing
• Graphic Design
Education:
• Sports Marketing & Media 2013-2014
• Communications Media,Communication & Media
Studies 2015-2016
• Strategic Communications 2014-2017
Skills and Proficiencies:
• Social Media- 3 endorsements
• Marketing - 1 endorsements
• Strategic Planning - 0 endorsements
Overall Online Presence:
• 278 connections, no customized banner image,
professional headshot, profile not detailed, 3 published
articles, not active on other social media, LinkedIn URL
customized.
• Grade: Average, 85 out of 100
Industry Experience:
• Content Creation
• Marketing Strategies
Education:
• BA Digital Marketing 2024
Leadership Experience:
• Lacking relevant leadership experience
Skills and Proficiencies:
• Social Media - 0 endorsements
• Time Management - 0 endorsements
• Strategic Planning - 0 endorsements
Overall Online Presence:
• 77 connections, no customized banner, headshot not
professional, profile not very detailed, no published
articles, not very active on other social media, LinkedIn
URL not customized?
• Grade: Poor, 30 out of 100

11. BRAND POSITION
As a storyteller who values realness, I use my imagination to build
relationships as well as promote items. Connecting with me
means that you're gaining a partner that is just as passionate about
the narrative of your brand as you are. I am mindful that every
piece of content has the ability to connect with consumers and
have a positive impact that persists. My dedication to transparency
and compassion, and originality describes not only the work I do
but also the connections I form. What really makes me unique is
that I am a personal designer, rather than just a content creator.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Marketing Welcome Reception
‣ 4/20/24 | Charlotte, NC
• Digital Marketing Coffee Collaborations-2024
‣ 12/7/23 | Charlotte, NC
• Triad Business Connections Weekly Networking Event
‣ 01/25/23 | Greensboro, NC
Digital Marketing
• Primary Content: I will create and publish educational pieces
that provide analysis, pointers, and suggestions on current
events, strategies, as well as best practices.
• Primary Tools: The social media networks I will use is LinkedIn
and Facebook to promote my digital marketing content 2-3 post
per week sharing insights and articles.
• Website:I plan to use my digital portfolio site to build my online
brand awareness by adding client testimonials and reviews,
blogging, participating in social media posts to raise my visibility,
and updating it often to keep the content up-to-date and current.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would look for a mentor that has a strong history in
marketing, has progressed from an entry-level job to a
higher-level operation, is willing to share expertise, and
keeps up with technological advancements. Someone
who is also friendly and can be reached.
• JAN 2024
Formal Education
• BA Digital Marketing 2024
Technical Skills
• Email Marketing, OCT 2024
• Social Media Management, MAY 2024
• SEO, SEPT2024
Soft Skills
• Brand Management FEB 2024
• Project Management, MARCH 2024
• Analytical Thinking, JULY 2024

14. KeAundra Anderson
You know how hard it can be for companies to stand out when attempting to reach a
wide range of customers? I create strategic digital marketing solutions that not only
solve this problem but also generate results. As a matter of fact, I recently helped a
business win an award by putting into practice marketing strategies that catered to
the particular requirements and tastes of the younger market. My area of expertise is
developing powerful digital strategies that draw in viewers, encourage interaction, and
provide notable outcomes.

15. REFERENCES
https://www.glassdoor.com/Salary/Verra-Mobility-Marketing-Salaries-
EI_IE435735.0,14_DEPT1013.htm
Kaleidico. (2018). Man drawing on dry erase board. unsplash.com. Retrieved November 22, 2023,
from https://unsplash.com/photos/man-drawing-on-dry-erase-board-7lryofJ0H9s.
Putnam, K. (2023, May 23). Caregiver brand archetype: Kaye Putnam. Kaye Putnam | Psychology
Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-caregiver/
13-1161.00 - market research analysts and marketing specialists. O*NET OnLine. (2023,
November 14). https://www.onetonline.org/link/summary/13-1161.00
Digital Marketing Jobs: How to find the right role for you. Wordstream. (n.d.).
https://www.wordstream.com/articles/digital-marketing-jobs
Worley, K. (2008, June). LinkedIn. https://www.linkedin.com/in/kristinworley/
Shaw, A. (2014, April). Ashley Shaw - Senior marketing specialist and graphics designer - McKim
& creed, Inc. | LinkedIn [LinkedIn Profile]. LinkedIn.
https://www.linkedin.com/in/ashaw814/
Barbara Johnson, MBA, SPHR - Chief human resources officer - McKim & creed, Inc. | LinkedIn
[LinkedIn Profile]. (n.d.). LinkedIn. https://www.linkedin.com/in/human-resources-
workforce-planning/
Engineering group manager | Careers - UltiPro. McKim & Creed. (n.d.).
https://recruiting.ultipro.com/MCK1004MCKI/JobBoard/f29e8f64-6bcd-4988-8fad-
851c4970ffe4/OpportunityDetail?opportunityId=108e780d-5591-4712-b862-
33c3103a1b36
Girls accepting award . (2023). photograph.
Kimmel, S. (n.d.). LinkedIn. https://www.linkedin.com/in/sam-kimmel/
Wise, M. (n.d.). Mandela wise - Marketing and communications specialist - Clayton County
district attorney's office | LinkedIn [LinkedIn Profile]. LinkedIn.
https://www.linkedin.com/in/mandela-wise/
Digital Marketing Charlotte. (n.d.). Digital Marketing Welcome Reception. Eventbrite.
https://www.eventbrite.com/e/digital-marketing-welcome-reception-tickets-
747771453547?aff=ebdssbdestsearch
Digital Marketing Charlotte. (n.d.-a). Digital Marketing Coffee Collaborations – 2024 campaign
planning. Eventbrite. https://www.eventbrite.com/e/digital-marketing-coffee-
collaborations-2024-campaign-planning-tickets-755640469987?aff=ebdssbeac
Triad Business Connections. (n.d.-c). Triad Business Connections Weekly Networking Event.
Eventbrite. https://www.eventbrite.com/e/triad-business-connections-weekly-networking-
event-tickets-692732841577?aff=ebdssbdestsearch