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PERSONAL BRAND EXPLORATION
Maryann Boring
Project & Portfolio I: Week 1
October 1, 2023
My name is Maryann Boring and I am 27 years
old. I am from Georgia and have lived here the
majority of my life. I have worked as a
receptionist for most of my life, but have taken a
break to have children and focus on my family.
Recently I have started to focus on my career
again and I am looking foward to a career as a
digital marketer. I am passionate about helping
brand grow through different outlets.
IDENTITY
PROFESSION
Potential Job Titles:
• Digital Marketing Strategist
• Digital Marketing Manager
• Growth and Marketing Instructor
BRAND ARCHETYPE - I am a
creator which means I am
passionate about my work.
I am a out of the box thinker and a
leader. I excel in whatever I set my
mind to.
[Digital Marketing] for [Business Companies]
Directors of Marketing
TARGET AUDIENCE
Alex O’Donoghue
Outreach Plan:
• Research the company and the position expectations.
• I will reach out through email.
• I will follow up through email in one week.
Content Director at Skills
Union
Erica Garman
Outreach Plan:
• Research the company and position requirements.
• I will reach out through phone.
• I will follow up with email in one week.
Vice President of Marketing
at Interodigital
Annabelle Cremin Outreach Plan:
• Research the company and position requirements.
• I will reach out through phone.
• I will follow up with email in one week.
Marketing Manager at Lyfe
Marketing
GOALS
Short Term: 2024
• Research potential jobs and grow online presence.
‣ I will do this within 3 months after graduation.
Mid Term: 2025
• Get a job that I love.
‣ I will do this within 4 months after graduation.
Long Term: 2028
• Get promoted to marketing manager.
‣ I will do this within 3 years of being at my job.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
CMS Website Builder
SOFT
HARD
Adobe Photoshop
Community Building Novice / Adept / Expert
Written Communication Novice / Adept / Expert
Salesforce Software
SOFT
HARD
Novice / Adept / Expert
Microsoft Dynamics Novice / Adept / Expert
Verbal Communication Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Novice / Adept / Expert
Novice / Adept / Expert
I help businesses grow by providing high
quality marketing strategies.
[WHO?] [WHAT?] [HOW?]
PROMISE
CREDENTIALS
Work Experience:
• Receptionist, Digital Marketing Assistant
Education:
• High School Diploma, Heirway Christian Academy 2013
• Digital Marketing, B.S. Fullsail University 2024
Awards:
• Voluteered at Hawks Nurising.
COMPETITION
Megan Li
Industry Experience:
• Project Manager, Senior Analyst,
Creative and Media Partnership
Director
Education:
• Bachelors of Commerce in Marketing
Leadership Experience:
• Project Manager
• Research Consultant
Skills and Pro
fi
ciencies:
• Marketing- 4
• Powerpoint - 4
• Customer Service - 4
Maryann Boring
Overall Online Presence:
• 500+ connections, banner is custimized, headshot is
semi professional, the pro
fi
le is very detailed, trouble
fi
nding social media
• Superior 9/10
Industry Experience:
• Receptionist
• Marketing Intern
Education:
• Bachelors of Business in Digital Marketing
Leadership Experience:
• N/A
Skills and Pro
fi
ciencies:
• Microsoft Of
fi
ce- 0
• Marketing- 0
• Customer Service- 0
Overall Online Presence:
• 0 connections, pro
fi
le picture not that professional, no
endorsements, experience
• 4/10
COMPETITION
Yu Lu
Noteworthy Experience:
Biopharmaceuticals Group Oncology Sales Department Intern
Data Mining Project with the IBM Modeler
Maryann Boring
Industry Experience:
• Business intern, Biopharmaceuticals
Group Oncology Sales Department
Intern, consulting project manager
Education:
• Bachelors of Commerce in Healthcare Analytics
• Masters of Management in Analytics
Skills and Pro
fi
ciencies:
• Google Analytics- 0
• Data Mining- 0
• GAMS- 0
Overall Online Presence:
• 500+ connections, custimized banner and professional
pro
fi
le picture, no endorsements, detailed pro
fi
le with
notable experience
• Superior 9/10
Education:
• Bachelors of Business in Digital Marketing
Leadership Experience:
• N/A
Skills and Pro
fi
ciencies:
• Microsoft Of
fi
ce- 0
• Marketing- 0
• Customer Service- 0
Overall Online Presence:
• 0 connections, pro
fi
le picture not that professional, no
endorsements, experience
• 4/10
Industry Experience:
• Receptionist
• Marketing Intern
BRAND POSITION
For businesses who need marketing help, I
provide quality and close knit care because I
belive that makes all the difference. I am
someone who will work closely with your business
and who will pay attention to all of your needs. I
am creative and out of the box, and this will help
your company to stand out from the rest.
NETWORKING &
MARKETING
Industry Events & Organizations
• Marketing and Communications Conference
‣ November 12-14 | Atlanta Ga
• Networking Events & Pop Up Shop
‣ October 14 | Atlanta Ga
• Email Industries Inbox Expo
‣ October 4 | Atlanta Ga
Digital Marketing
• Primary Content: I will create imaginative content that draws
businesses to my work. Instagram reels, blog posts, etc.
• Primary Tools: I will use linked in, instagram, and a blog. I will
blog once a week and post twice a week on instagram.
• Website: I will make more connections and update my linked
in on a regular basis.
PROFESSIONAL DEVELOPMENT
Mentor
• I am going to seek out a mentor who is on the same
path as me in digital marketing . I am going to try to
fi
nd
someone older and more established than me so I can
learn more. 2024
Formal Education
• Bachelors in Digital Marketing- 2024
• Marketing Workshop Online- 2024
Technical Skills
• Microsoft Dynamics- 2024
• Salesforce- 2024
• Adobe Photoshop- 2023
Soft Skills
• Teamwork- 2023
• Collaboration- 2023
• Verbal Communication-2023
Maryann Boring
You know when you have an amazing business but
no one knows about it? Well, what I do is create solutions and market your
business so that everyone will know about it. In fact, I have done this many
times with many different businesses.
“
REFERENCES
O Net. (2023). Editor Job.
https://www.onetonline.org/link/summary/27-3041.00
Lyfe Marketing. Indeed. (2023). Digital Marketing Job.
https://www.onetonline.org/link/summary/27-3041.00
Skills Union. Indeed. (2023). Digital Marketing Instructor.
https://www.indeed.com/jobs?
q=digital+marketing&l=Remote&vjk=3d050a9b411c3b83
Intero Digital. Indeed. (2023). Marketing Services Sales.
https://www.indeed.com/jobs?
q=digital+marketing&l=Remote&vjk=bdab26dbda4ead32
Linked In. (2023). Yu Lu Pro
fi
le.
https://www.linkedin.com/in/yu-lu-haley/
Linked In. (2023). Megan Li Pro
fi
le.
https://www.linkedin.com/in/mli007/

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Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION Maryann Boring Project & Portfolio I: Week 1 October 1, 2023
  • 2. My name is Maryann Boring and I am 27 years old. I am from Georgia and have lived here the majority of my life. I have worked as a receptionist for most of my life, but have taken a break to have children and focus on my family. Recently I have started to focus on my career again and I am looking foward to a career as a digital marketer. I am passionate about helping brand grow through different outlets. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Digital Marketing Strategist • Digital Marketing Manager • Growth and Marketing Instructor BRAND ARCHETYPE - I am a creator which means I am passionate about my work. I am a out of the box thinker and a leader. I excel in whatever I set my mind to. [Digital Marketing] for [Business Companies]
  • 4. Directors of Marketing TARGET AUDIENCE Alex O’Donoghue Outreach Plan: • Research the company and the position expectations. • I will reach out through email. • I will follow up through email in one week. Content Director at Skills Union Erica Garman Outreach Plan: • Research the company and position requirements. • I will reach out through phone. • I will follow up with email in one week. Vice President of Marketing at Interodigital Annabelle Cremin Outreach Plan: • Research the company and position requirements. • I will reach out through phone. • I will follow up with email in one week. Marketing Manager at Lyfe Marketing
  • 5. GOALS Short Term: 2024 • Research potential jobs and grow online presence. ‣ I will do this within 3 months after graduation. Mid Term: 2025 • Get a job that I love. ‣ I will do this within 4 months after graduation. Long Term: 2028 • Get promoted to marketing manager. ‣ I will do this within 3 years of being at my job.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: CMS Website Builder SOFT HARD Adobe Photoshop Community Building Novice / Adept / Expert Written Communication Novice / Adept / Expert Salesforce Software SOFT HARD Novice / Adept / Expert Microsoft Dynamics Novice / Adept / Expert Verbal Communication Novice / Adept / Expert Teamwork Novice / Adept / Expert Novice / Adept / Expert Novice / Adept / Expert
  • 7. I help businesses grow by providing high quality marketing strategies. [WHO?] [WHAT?] [HOW?] PROMISE
  • 8. CREDENTIALS Work Experience: • Receptionist, Digital Marketing Assistant Education: • High School Diploma, Heirway Christian Academy 2013 • Digital Marketing, B.S. Fullsail University 2024 Awards: • Voluteered at Hawks Nurising.
  • 9. COMPETITION Megan Li Industry Experience: • Project Manager, Senior Analyst, Creative and Media Partnership Director Education: • Bachelors of Commerce in Marketing Leadership Experience: • Project Manager • Research Consultant Skills and Pro fi ciencies: • Marketing- 4 • Powerpoint - 4 • Customer Service - 4 Maryann Boring Overall Online Presence: • 500+ connections, banner is custimized, headshot is semi professional, the pro fi le is very detailed, trouble fi nding social media • Superior 9/10 Industry Experience: • Receptionist • Marketing Intern Education: • Bachelors of Business in Digital Marketing Leadership Experience: • N/A Skills and Pro fi ciencies: • Microsoft Of fi ce- 0 • Marketing- 0 • Customer Service- 0 Overall Online Presence: • 0 connections, pro fi le picture not that professional, no endorsements, experience • 4/10
  • 10. COMPETITION Yu Lu Noteworthy Experience: Biopharmaceuticals Group Oncology Sales Department Intern Data Mining Project with the IBM Modeler Maryann Boring Industry Experience: • Business intern, Biopharmaceuticals Group Oncology Sales Department Intern, consulting project manager Education: • Bachelors of Commerce in Healthcare Analytics • Masters of Management in Analytics Skills and Pro fi ciencies: • Google Analytics- 0 • Data Mining- 0 • GAMS- 0 Overall Online Presence: • 500+ connections, custimized banner and professional pro fi le picture, no endorsements, detailed pro fi le with notable experience • Superior 9/10 Education: • Bachelors of Business in Digital Marketing Leadership Experience: • N/A Skills and Pro fi ciencies: • Microsoft Of fi ce- 0 • Marketing- 0 • Customer Service- 0 Overall Online Presence: • 0 connections, pro fi le picture not that professional, no endorsements, experience • 4/10 Industry Experience: • Receptionist • Marketing Intern
  • 11. BRAND POSITION For businesses who need marketing help, I provide quality and close knit care because I belive that makes all the difference. I am someone who will work closely with your business and who will pay attention to all of your needs. I am creative and out of the box, and this will help your company to stand out from the rest.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Marketing and Communications Conference ‣ November 12-14 | Atlanta Ga • Networking Events & Pop Up Shop ‣ October 14 | Atlanta Ga • Email Industries Inbox Expo ‣ October 4 | Atlanta Ga Digital Marketing • Primary Content: I will create imaginative content that draws businesses to my work. Instagram reels, blog posts, etc. • Primary Tools: I will use linked in, instagram, and a blog. I will blog once a week and post twice a week on instagram. • Website: I will make more connections and update my linked in on a regular basis.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I am going to seek out a mentor who is on the same path as me in digital marketing . I am going to try to fi nd someone older and more established than me so I can learn more. 2024 Formal Education • Bachelors in Digital Marketing- 2024 • Marketing Workshop Online- 2024 Technical Skills • Microsoft Dynamics- 2024 • Salesforce- 2024 • Adobe Photoshop- 2023 Soft Skills • Teamwork- 2023 • Collaboration- 2023 • Verbal Communication-2023
  • 14. Maryann Boring You know when you have an amazing business but no one knows about it? Well, what I do is create solutions and market your business so that everyone will know about it. In fact, I have done this many times with many different businesses. “
  • 15. REFERENCES O Net. (2023). Editor Job. https://www.onetonline.org/link/summary/27-3041.00 Lyfe Marketing. Indeed. (2023). Digital Marketing Job. https://www.onetonline.org/link/summary/27-3041.00 Skills Union. Indeed. (2023). Digital Marketing Instructor. https://www.indeed.com/jobs? q=digital+marketing&l=Remote&vjk=3d050a9b411c3b83 Intero Digital. Indeed. (2023). Marketing Services Sales. https://www.indeed.com/jobs? q=digital+marketing&l=Remote&vjk=bdab26dbda4ead32 Linked In. (2023). Yu Lu Pro fi le. https://www.linkedin.com/in/yu-lu-haley/ Linked In. (2023). Megan Li Pro fi le. https://www.linkedin.com/in/mli007/