2. MODE OF ADDRESS
The aim of the mode of address is to establish a ‘bond’ between the
magazine and my audience. I used direct mode of address i.e.
personal pronouns in order to make my target audience of teenage
girls recognize that they are being spoken to and make the magazine
seem more interactive.
The mode of address I have used is that of a ‘best friend’ to make the
magazine seem more personal and more relatable to my target
audience of teenage girls.
Cover lines: my cover lines were quite relaxed however very interesting
to the target audience. Also the cover lines were quite a lot of the
time hyperboles in order to make them stand out against other
magazines cover lines which are competitors to my magazine. There
is quite a informal tone to appeal to my target audience as it would
have been easier for them to relate to.
Masthead: my masthead appeals to my target audience because it
suggests sort of gossip and has an informal tone to it, also it is quite
catchy in order to keep my magazine fresh in my target audiences
minds.

3. USE OF COLOUR
I used quite vibrant and ‘in your face’ colours in order to make
my magazine stand out on the magazine shelf's. I also did this
because it made the magazine more fun and appealing to my
target audience. Furthermore I used colours which would be
favorites in teenage girls eyes and would therefore make them
pick my magazine over competitors. Moreover my colours
clashed quite a lot and therefore went against the traditional
characteristics of magazines. However I didn’t use too many
colours and kept to a maximum of four so the magazine didn’t
look too busy.

4. DESIGN ELEMENTS – FONT SELECTION
I used fun fonts which would stand out and appeal to my target
audience. I also used hierarchy of font size in order to make my key
cover lines stand out and appeal to my target audience. I used sans
serif fonts as I felt it fitted my magazine the best and would be the most
effective.

5. DESIGN ELEMENTS - OTHER
I used a box on my feature article, with a competition in it as I felt like it
added more depth to the article and made it stand out more. I chose to
put the competition in the box because I felt as if it separated the
competition from the article however it still carried the brand identity
and made it stand out and appeal to my target audience.
Also I chose to place my pull out quote in a circle shape in order to
carry on my brand identity of the magazine but also make them stand
out and catch the target audiences eye as they are flicking through the
magazine.
Furthermore I placed my stand first in a slightly transparent box in
order to make the design of the feature article seem more fun and also
once again make it stand out. It also carried on the brand identity
further.

6. IMAGES
In all my images the band members or music artists are wearing
fashionable clothing in order to fit the genre of my ‘pop fashion’
magazine. The make up used is fashionable however not too excessive
in order to allow the target audience of teenage girls to relate.
The lighting is bright and on a plain white background or in a music
related background e.g. a stage.
The props used are microphones in order to show the music artists are
performing and give the reader the connotations of a gig or music
festival.
The positioning of the artist is usually central in order to attract the
target audiences eye and show they are the main element of the shot.