2. Who we
are
• An International Business
Consultancy for international
trade ; Business – to – Business
(B2B) service
• An extensive team of
international business
professionals working together to
achieve common goal of better
3. A British Business
• We aim to help UK retailers and
manufacturers expand their
network.
• As a consultancy, we will advise
clients on where their business may
be better suited on the international
market. Having a client base of
suitable bulk buyers should provide
the retailer with the confidence and
revenue that they are looking for.
• In order for this to be successful, we
need a Business Development
4. Consulting Services
• There are five packages to choose
from. The prices range according to
the package. The standard package
is priced at £290 where the gold
package is £680.
• The price of the package includes
sales remuneration, logistics and
company profit.
• There are additional services
available to enhance the packages
such as database registration,
5. • The company at this stage would
benefit from a serviced meeting space
where our clients are made to feel
special and more likely to take
business with us. Regus are currently
hoping to provide the company with
comfortable serviced offices at the
Croydon location. Regus are situated
nationwide which would be helpful for
when travelling to meet clients. It
gives the company a more professional
appearance.
• Initially there is space for 1)Business
6. • Being able to provide company
merchandise would also be helpful as
a way of marketing our service to the
client and also as a way keeping in
touch with the service.
• We aim to create and provide
multimedia to showcase to our clients.
• Merchandise will also allow for us to
promote the service at events.
• Having personalised merchandise also
allows us to stand out at networking
events and help to create the Brand.
8. Return on Investment
Sales Targets - Averages
The company packages differ in their
ability therefore the attractiveness
would depend on the sales individual
and the business themselves. Package
1 (standard) will appeal to a start-up
or a company that has the funds but is
curious to the service. Priced at £290 it
is not a hefty price for a business to
part with. Package 1 should be the
9. Return on Investment
Package Weekly Monthly
Sales Sales
Package 5 x 290 = 1450 x 4 =
1 £1,450 £5800
Package 3 x 350 = 1050 x 4 =
2 £1,050 £4200
Package 3 x 560 = 1680 x 4 =
3 £1,680 £6720
Package 690 / 4 = 2 x £690 = The table shows a break-down
4 £172 £1380 of target income for both
Package 470 / 3 = 3 x 470 = weekly and monthly sales
5 £157 £1410 figures. Packages 4 and 5
Add on’s 3 @ 120 = 460 x 4 = would be harder to sell.
£460 £1840 However by looking at the
Total = £4,969 = £21,350 estimated total figure for the
month, it is clear to see that
10.
11. The Objectives
We aim to generate successful business
agreements and the subsequent sale of
products in the foreign market. We hope
to generate income by the sale of our
ability to match our customers with a
product that is just right for them. We
understand how difficult business on the
international markets can be for some
Clients receive companies. We aim to achieve regular
a media pack of how
profits.
their products have helped users
worldwide. This will be great for their
publicity – enhancing the companies
services to include Public Relations. We
aim to attract only the most relevant
clients giving us enhanced global
12. The Vision
To be a recognised trading
global company selling our The Mission
services to various companies in Our mission is to enhance our
the UK and an agent for customers’ business by providing
companies and Governments a network of clients and
abroad. logistical arrangements for a
We will be recognised by British smooth sales transaction. Our
Commerce and UK Trade and support strategy is based upon
Investment. complete satisfaction and we
We will be recognised as a strive to offer unrivalled
service for SME companies packages to suit the customers’
hoping to expand their requirements with value added
international presence. solutions to meet long term
To have a prosperous portfolio needs. We value most our
of clients to whom we consult relation with our customers.
and to create an extensive
network of businesses in The Values
International Trade. Equidistance Ltd has a strong
Our data and experiences will focus on bringing value to
be available to Governments business. Each representative
13. Swot analysis
Strengths
• Able to connect buyers to sellers who may not have ever had
the opportunity to connect
• Ability to generate high level of income in a short space of time
• A completely unique concept with little market threat
• usp’s – Unique service, flexible to suit customer, socially and
morally responsible, inclusive and transparent, allows for
other areas of business to be focused on
• Trained professional people who provide a great service with
their positioning in International Business
• Experience is found in International Relations and International
Business. Data is gained from financial publications and reports
from the UK Trade and Investment specific Country Guides
• The company will always break even. Profit is driven from
increased rate of sales.
• The innovation associated with the company is that it is doing
charitable work that charities are unable to provide by
providing the opportunity for the local communities to flourish.
14. WEAKNESSES
• Not all companies will be in the position to trade internationally
• There is no tangible product to sell which may present some difficulty
• There is a possibility that this function may already be covered in a
larger company
• The business pays for itself being commission only means that the sales
are fundamental
• There is a sole proprietor thus leadership style must be effectively
implemented
OPPORTUNITIES
• Creating new jobs
• To be a main communicator between foreign countries and national
companies
•New current political information with ability to influence policy
• The international market is the market to which we operate therefore
the business will be flexible to cope with the demands
• Company is not subservient to financial restriction and can therefore
grow a far reach base
• Industry trends work in our favour as we have the facility to implement
and then provide new trends to customers
• We aim to be the first socially responsible international distributors
and believe that this is possible due to the opportunities that we are
able to offer to British businesses and foreign companies.
15. Summary
•To bring closer together countries
by way of foreign trade
•To achieve a monthly turnover of
£21,000
•To employ staff nationally and
internationally
•To hold key connections in
government regarding trade and
ability to influence policy-makers.
•To be UK lead distributors
17. Sam, the
teacherclass as
“i ordered some classroom
materials for my
the children are very into
mathematics and play
learning. When I learnt of
this service I was very
impressed because we do
not have the good
products here in Lahore
and our classrooms are
empty f0r resources. I
know that the children
will now go on to learn
well and pass their exams
and become better future
leaders for their
18. Perry, sales
agent is
“i really enjoy where i
work. The company
young, dynamic and fun.
There are some great
perks and incentives and
the serviced offices are
beautiful. There are only
4 of us in one office. We all
get on really well and
support one another. Its my
job to create sales and
opportunity for the
company so you will
usually find me on the
phone setting up meetings
and closing sales. The
19. Cara,
manufacturer
“we manufacture
educational toys in the UK.
We have only been trading
for 2 years but only to
British companies as we
try to establish our
market. I left my job as a
care assistant to begin a
company manufacturing
toys. We have huge
overheads in production
and haven’t really had the
chance to enjoy profits.
When I received the
invitation from
Equidistance, I was really
20. Annie,
schoolchild
“when i grow up i want to be
a doctor. I live in a small
town in the south. Its not
very rich and my school is
very poor. we don’t have
many books or toys and
there are so many of us in
the class. Our teacher one
day brought a box with
new things and we were all
really happy. Our teacher
told us that they were
from England so only the
best pupils will be allowed
to play. I was chosen to use
the materials for my work
21. Equidistance Ltd aims to stay in
regular contact with all clients
and build a wealthy database.
Our key aim is to bring people
closer together using
international trade as a medium to
“
reaching further out and to a wider
variety of people. ”
“action and
reaction are
equal and
