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A highly experienced, innovative and skillful research professional with expertise in: customer insight, branding, marketing, communications, channel and customer experience strategy. Has held senior roles client and agency side in market leading businesses. Equally conversant with B2C and B2B marketing in bought, owned and earned media channels. He has worked as a Board Director for over twelve years, successfully achieving a doubling in company size and two acquisitions. David is driven by a deep and abiding interest in understanding consumer behaviour - what prompts people to make the decisions they do and how push and pull marketing can influence them.