Paul Wierenga is a South African national with over 25 years of experience in property management, business development, and operations management for restaurant and retail brands. He currently works as the Development Property Manager for Nyum Nyum overseeing brand growth and presentation, negotiating leases, and franchisee sourcing and vetting. Previously he held roles as Business Development Manager for DW Bullion and Regional Operations Manager for Famous Brands' Milky Lane and Brazilian Café brands. He has a proven track record of new business development, operational standards compliance, and people management.

1. Paul Wierenga
FIRSTNAMES PAUL
SURNAME WIERENGA
SEX MALE
NATIONALITY SOUTH AFRICAN
IDENTITYNUMBER 670325 5148 085
DATEOFBIRTH 25TH
MARCH 1967
MARITALSTATUS SINGLE
LANGUAGES ENGLISH & AFRIKAANS
HEALTH EXCELLENT
DRIVERSLICENCE CODE 08
CRIMINALRECORD NONE
ACADEMIC
QUALIFICATIONS
MATRIC
TERTIARYQUALIFICATIONS PARKER GORDON FRANCHISE MANAGEMENT CERTIFICATE
12 Wild fig Place
Forrest Hills
Kloof
Durban
Cell: 083 288 7261
Other 010 001 0799
E-Mail Paul.Wierenga@hotmail.co.za

2. EMPLOYMENTHISTORY 1 March 2015 to Current – Nyum Nyum – Development Property Manager KZN
Bands:
Boost Juice
Bimbo’s
Fantini Café
On Route 24
Key Responsibilities
Brand Growth - Sourcing of new sites
Brand Presentation - Landlords / Letting Agents
Negotiate leases
Franchisee Vetting & Sourcing
1 May 2013 to 31 January 2015 – DW Bullion – Business Development Manager
Sourcing of new sites Nationally
Brand Presentation - Landlords / Letting Agents
Negotiate leases
Lease renewals
Project management - Installations of New Sites or Relocation of Existing.
Development of new Brand / Concept – Embrace – Gold and Silver Plated Jewellery.
1 March 2011 to 31 April 2013 – Famous Brands – Milky Lane & Brazilian Regional
Operations Manager
Brands
o Milky Lane
o Brazilian Café
Duties:
o Budgets & Sales
Set yearly sales targets in conjunction with franchisees.
Monitor weekly turnovers and compare against set budgets.
Intervene timeously if necessary to address low turnovers and coach
franchisees on ways to counteract in order to meet set budgets
o Financial Training
Benchmarking & monitoring of expense ratios.
Review Income Statements monthly and identify expense ratio
percentages which may vary beyond national and regional averages.
Monitor GP% against national and regional averages.
Monitor stock variances.
Drive maximisation of bottom line / return.
o Operational Standards & Compliance
Conduct monthly evaluations to ensure that the above meets minimum
criteria in all aspects; Product presentation, hygiene, customer service
and experience etc.
o Training

3. Team Member Refresher Training on service and menu offering.
o Locality Marketing Initiatives
Share Local store promotions which proved to be successful in other
store.
Drive Brand Loyalty – Community Activities – Sponsorships
o General Assistance
Coach, guide and motivate franchisees in any general
Assist with lease renegotiation.
Logistics related matters
Customer Complaints
Point of Sale assistance
o New Stores
Induction meeting with new franchisee:
o Discuss Costings
Build
Equipment
Stock
o Assist in Hiring of Team Members
o Act as liaison between Training Department and Franchisee
o Act as liaison between Projects Department and Franchisee
o Initial opening stock order.
o Ensure all required licensing is in place before opening
o Arrange “Dry Run” by means of an Opening Party.
o Assistance and oversee first 5 days of trading.
July 2003 – February 2011
National Property Manager Java Brands - Retsol
New Business – All Java Brands
o Ola Milky Lane
o Juicy Lucy
o Chicken King
o Bread Ahead
o Wola MTN
Bank Accreditation for the brands
Build relationships with landlords and letting agents:
Landlord Presentations on each brand nationally.
• Brand Statistics and Vision
• Brand Identity
• Look & Feel.
The Identification of ideal site positioning within Regional Malls with the right
credentials specific for each brand.
The above would include:
Who are the Anchor Tenants
Where is the site in relation to the anchors
Analyse expected flows of foot traffic
Tenant mix
Analyse leases and negotiate same with landlords to ensure optimal rental structures
and lease terms.
Negotiate Tenant Installations.

4. Compilation of a Presentation Pack to the board of directors which include the following:
o Financial Analysis based on rental structure
o Ascertain a breakeven point for the business
o Turnover Comparisons of similarly located stores.
o Sign-off Pack with all relevant information to Projects Department such as
o CAD Drawings
o Center PM Details
o Planned Opening Date
o Shop Number and location within mall – Center Layout
o BO date
o Franchisee Info
o Store Layouts and Flows
Sourcing and Incorporation of New Franchisees.
o Rolefit - Psychometric Personality assessment - Omnicor
o Assess Application to ensure that applicant has the financial means to complete
the process as well as ensuring optimal gearing not exceeding 50%
o Assist with bank finance.
Presentation Pack to new franchisees.
o Costing Pack with Time-lines drafted together with Project Manager.
o Incorporate negotiated tenant installations into Costing Pack.
o Store Layouts and Operational Flows
o Training – Dates and venue
o Explain Franchise Agreement and Disclosure Document.
Existing Business – All Java Brands
o In the event that existing business is in trouble
Financial Analysis of current business
Ascertain whether desired GP% is achieved as well as whether all
controls are in place such as Stock- takes, mystery shopper reports,
store evaluation reports etc.
If all financial and stock controls are in place then re-analyse Mall by
looking at foot traffic past the site, Anchor tenant Turnovers when
available etc.
1998 – 2003 – Pleasure Foods
Business Development Manager / Regional Franchise Consultant – KZN - Region.
Local Store Marketing.
Feasibility of new stores
Set Budgets and targets
Assist franchisees in increasing bottom line.
Continuous general Support
Ensuring that standards and service levels are maintained.
Brand expansion by means of new store openings.
Project Management for New Stores and Revamps

5. Setup Costs and Store Layouts
Lease Negotiations.
Training
Support and set-up of Master Franchise stores in Dubai.
o Managed Entire Process – up to store Opening
o Project Manage - build
o Initial Stock Imports
o Source Local Stock Suppliers
o Training
o Store Opening
o On-going Support
Chess Pizza - (1996 – February 1998)
Managed Central Kitchen.
Makeup of precooked pizza toppings.
Initial Product Development and Costing thereof.
Managed Deliveries.
Human Resources.
Chicken Licken ( 1993– 1996 )
Store manager for owners at the time. Athol Stewart and Mark Littlefield of Foodserv cc.
Every day running of the store.
Stock control.
Human Resources.
Local Store Marketing.
The Fisherman’s Kitchen ( 1990– 1993)
Same as above
South African National Defence Force (1988 – 1989)

6. PERSONALATTRIBUTES Pleasant disposition
Work well under pressure
Sociable
Dedicated
Passionate
Passion for the Service & Retail Industry
Enjoy working with people
EXTRACURRICULAR
ACTIVITIES
Gardening, Travel, Reading
REFERENCES Vera Valasis Executive Director - Franchise Association of SA - FASA
Tel: 082 903 7661
fasa@fasa.co.za
Sharon Hendry - P4 Property Consultants
Tel: 011 704 6428 / 083 300 2438
sharon@p4properties.co.za
Craig MacKenzie – CEO Java Brands
082 457 3833
Laura Timms – Leasing Executive - Broll
031 362 1700
ltimms@broll.co.za
East Rand Mall GM - Petra Foord
082 553 8134
petra.foord@jhi.co.za
Pavilion Leasing - Michelle Howison
082 879 1434 - 031 275 9800
Michelle.Howison@thepav.co.za

7. Menlyn Park - Property Manager - Martina Heyman
012 471 0600
MHeyman@oldmutualproperty.com
Daniel Tall - Operations Director DW Bullion
073 150 1935
Dan@dwbullion.co.za