Frank Butler has over 25 years of experience in sales and operations roles in the drinks and leisure industry. He is currently a Sales Manager responsible for sales and marketing of brands to pub companies and brewers. Notable achievements include growing volume significantly with Enterprise Inns and securing new supply deals with Marstons and Stonegate Pub Company. He has a proven track record of performance management, leadership, and commercial focus.

1. FRANK BUTLER
Mobile: 07866 851938 Tel: 0121 705 4029 E-mail: frank25@blueyonder.co.uk
25 Inchford Road, Solihull, West Midlands, B92 9QD
A sales professional with over 25 years experience in senior operational and commercial roles
in blue chip companies. Passionate about achieving business goals through team work and a
strong customer focus. A team player with proven commercial and interpersonal skills and the
ability to influence and build excellent relationships at all levels. A clear and open
communicator who leads by example, adept at motivating and enthusing others towards the
achievement of outstanding performance. Well known & respected throughout the drink and
leisure industry with a big personality.
Notable Achievements:
Gained a listing for Wadworth 6X with Stonegate Pub Company with whom Wadworth had never
traded with previously, and also got 6X listed as a Familiar Favourite with M&B.
• Volume growth from c.80k barrels to c.145k barrels with Enterprise Inns whilst leading team at
Carlsberg UK
• Secured 4 year supply deal with Marstons, resulting in new distribution across their entire
managed house estate including Pitcher & Piano and growth in their free trade and tenanted
businesses.
• Led the development of the Carlsberg Academy, a training tool for maximising the benefit of live
sport with a focus on table service, innovative promotional activity, atmosphere generation, food
and communication. The Academy is now being rolled out nationally.
KEY SKILLS
Performance Management - Good analytical skills combined with effective planning and the
successful execution of these plans, I have been able to build a track record of profit growth in multi-site
retailing and in brand wholesaling.
Positive Leadership - Creates enthusiasm and inspires commitment from others to achieve results by
providing clear direction, effective coaching and engendering a collaborative, team-based approach to
winning.
Commercial Business Focus - Able to achieve successful outcomes for the company and its customers
through attentiveness, empathy and effective negotiation.
Organising and Developing - Has built and developed new teams at regular intervals, establishing
high personal standards of professional behaviour and taking pride in the in-house growth of future
talent.
CAREER SUMMARY
Current I am a Sales Manager for Wadworth & Co Ltd responsible for the sales and marketing of our
brands to Pub Companies and Brewers nationwide. My main customers are M&B, Whitbread, Stonegate
Pub Company, Enterprise Inns, Punch & Spirit. I also look after our brands with Heineken UK, Carlsberg
UK, MolsonCoors and GreeneKing..
Recently I was responsible for getting 6X listed as one of M&B’s “Familiar Favourites” range of guest ales,
and also for getting 6X listed with Stonegate Pub Company for the first time ever.
Another success has been getting our guest ale-St George & the Dragon- listed in April this year with the
majority of pub companies and brewers.
2009 I was operating as a consultant and have 2 areas of focus. Firstly I am a Membership
Recruitment Consultant for the BII (British Institute of Innkeeping) and recently won the
top recruiter accolade for the number of new members signed up.
Secondly I was working for a route to market company as a National Account Manager
whereby I introduce a number of products to a variety of wholesalers and cash and carry’s.
1995 – Dec 2008 Carlsberg UK (formerly Carlsberg Tetley)
2008 Sales Development Manager – On-Trade, Carlsberg UK
A change in C-UK’s operations and organisation resulted in a career move into the independent
Free Trade. In the role of SDM I have enjoyed using my interpersonal skills to develop strong
business relationships with a wide variety of people. I have had considerable success and have
brought on substantive new business as a direct result of my relationship building and
negotiation skills. However, I have missed the enjoyment of leading a customer facing team
and dealing with the challenges of growing sales and profits in major blue chip customers.
Page 1 of 3 Frank Butler CV

2. 1997 – 2007 Senior Account Manager – On-Trade, Carlsberg UK
♦ Reporting to the National Sales Director On-Trade. Responsible for c.100k barrel turnover and c.
£3.4m operating profit from a portfolio of Regional Brewer and Pub Co customers. The customer
base included a mixture of Super Regional Brewers and small family owned businesses with a
wide range of cultures, expectations and working practices- all requiring a variety of skills to
successfully manage them. Volume with Marstons PLC grew from c 14k barrels in 2003 to c.80k
barrels in 2007.
♦ From 1997 to 2004 I was also responsible for C-UK’s business with Enterprise Inns. During this
time our volume grew from c.80k barrels to c.145k barrels. I led a team of 3 Account
Development Managers with dotted line responsibility for 18 field sales personnel.
Key Achievements:
♦ Consistent year on year achievement of profit and volume budget.
♦ Created a team orientated and customer focussed culture which operated in a highly
collaborative, cross-functional manner with the marketing, customer service, logistics and
finance teams
♦ Led the successful re-negotiation of the company’s supply deal with Enterprise Inns which
resulted in achieving the highest ever share of their business with over 450 new Carlsberg
stockists alone (2004)
♦ Secured new 4 year supply deal with W&DB (now Marstons) that resulted in new distribution
across their entire managed house estate including Pitcher & Piano and growth in their free
trade and tenanted businesses.
♦ Secured new 3 year supply deal (twice) with Wells and Youngs (previously Charles Wells) in
2004 and 2007.
♦ Led the extremely successful 2006 World Cup on trade marketing campaign which included
innovative use of consumer bounce back activity and merchandising teams.
♦ Led the development of the Carlsberg Academy which is a training tool for maximising the
opportunities from showing live sport with a focus on table service, innovative promotional
activity, atmosphere generation, food and communication.
♦ Developed a widely successful newspaper linked promotional activity that was used throughout
the on trade
1995 – 1997 Account Manager, Carlsberg-Tetley Brewing Ltd
♦ Reporting to the Account Director, National Sales. Initially responsible for 200k barrel beer
supply to Ind Coope Taylor Walker covering London and South East market.
♦ With the changes within the then Allied Domecq retailing (ADR) I became responsible for c.275k
barrels in the entire Vanguard Leased Estate and Alloa Pubs & Restaurants. I led a team of 3
Account Development Managers who between them looked after over 1200 accounts.
Key Achievements:
♦ Volume sales and operating profit exceeded budget throughout this period
1994 – 1995 Acquisitions Manager, Ansells Ltd
♦ Reporting to the Marketing Director, Ansells Ltd. Responsible for locating sites that were
suitable for development, primarily for Big Steak or Big Steak/ Wacky Warehouse.
Key Achievements:
♦ Over 90% of the sites highlighted were turned into successful operations which are still trading
successfully today.
1992 – 1994. Marketing Manager, Ansells Ltd
♦ Reporting to the Marketing Director, Ansells Ltd. Responsible for the marketing to the entire
Ansells Vanguard (Leased) estate.
Key Achievements :
♦ This was a new role as the company recognised the need to establish a marketing vehicle to its
estate of c.500 leased and tenanted businesses.
♦ Developed the Mystery Customer programme for Ansells Vanguard and overcome the
indifference from the licensees.
♦ Set up a bespoke magazine and launched a number of marketing initiatives with own and 3rd
party brands.
♦ Ran a number of highly successful incentives including the Sunshine Special
♦ Part of the marketing team that won the Allied Domecq Awards For Excellence initiative for our
programme of marketing activities.
1981 – 1992 Ansells Ltd
♦ Various middle management roles in pub retailing, including Free Trade Rep, Tenanted Area
Manager, Retail Area Manager and Retail General Manager.
Key Achievements :
Page 2 of 3 Frank Butler CV

3. ♦ Responsible for the successful development and roll out of a number of retail concepts such as
Big Steak, Big Steak Wacky Warehouse, Mr Q’s, Firkins, Rosie O’Briens, Brasshouse and Bar
Nevada.
1978 – 1981 Business Trainee – Allied Breweries
Training and Education
♦ 1994. Allied Breweries University of Bradford DipBA
♦ 1995 University of Bradford Continuing Education Certificate in Finance and Accounting,
Marketing Management and Managerial Skills
♦ Carlsberg Leadership and Coaching Programme
♦ WSET Intermediate
♦ HND Business Studies, 5 A levels, 10 O Levels including Maths & English
Interests
I love a game of golf, holidays and travel, and walking our 2 Springer Spaniels.
Page 3 of 3 Frank Butler CV