- The document discusses developing global sales and marketing strategies to grow sales in the UK and expand internationally. - It suggests finding new customers, partners, and intermediaries rather than relying on traditional methods. Consider multi-channel marketing and creating new value propositions. - The presenter has over 30 years of experience in international trade and establishing export sales. They discuss helping companies develop the right relationships and consider all sales and marketing options.

1. How to develop Global Sales and Marketing strategies – for UK
Growth and Expansion
It can be very easy, in this busy, busy world, to get drawn into doing business
the same way. To targeting the same customer base and audience because it has
always worked and because “we have always done it like this”. Perhaps you
don’t think there is time to do business any other way?
It used to be the same in international trade and ‘exporting’ – “I just need a good
agent or distributor”
But now there is a better way! Selling globally successfully, now demands
finding different customers, different partners, different intermediaries. So let’s
consider using these methods to grow your sales in Worcestershire and the UK,
even if you don’t export.
There is a link at the end of this deck to the associated blog and webinar
recording.
How to

2. During this SlideShare you will learn……….
How to develop multi-channel marketing and sales strategies.
How to create new ‘USP’s and new value propositions for your business.
How to open your minds, to considering doing business differently.
How Biz Smart can help you with both UK and International enquiries.
Selling globally successfully, now demands finding different customers, different partners, different
intermediaries. So let’s consider using these methods to grow your sales in Worcestershire and the
UK, even if you don’t export.

3. “Global Sales and Marketing strategies – for UK Growth and
Expansion’’
• My background….. More than 30 years successfully exporting to markets worldwide and still do
on a daily basis.
• Huge amount of time working in the Middle East, Far East, ‘Australasia’, USA, Europe, the
‘Africas’ and more, including as export sales director, MD and adviser. Established £millions of
profitable export sales through almost every ‘route to market’, including helping to establish joint-
venture manufacturing operations in China and USA.
• Predominantly work for UK companies but currently also doing work with and for companies in
Singapore, UAE, Namibia, Seychelles and USA. UK partner for 2 Gulf based organisations.
• Large network of trusted private and public industry contacts in the above markets worldwide, so
familiar with current market conditions and can assess and make business happen faster.
• Regular speaker, panellist and mentor on international trade and new product developments.
Core Biz Smart adviser working with and growing 30-40 Worcestershire companies.

4. “Global Sales and Marketing strategies – for UK Growth and Expansion’’
End
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Trendy
Bedrooms Agent
Distributor
Wholesale / Bulk
Import
Overseas product
manufacturers
Retail
shops
Fit-out
companies

5. End
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Trendy
Bedrooms
Own official website
UK
manufacturers
UK clients
that sell
overseas
“Global Sales and Marketing strategies – for UK Growth and Expansion’’

6. Make sure you know yourself first!
Spending lots of time overseas taught me about me and what my company is/was really doing.
Biz Smart - critical parts of our work including spending sufficient time on ‘core values’ and
‘core purpose’ and testing these to make sure you and your company are consistent and
authentic.
Once you have established ‘you’ and what your company really does, there are many ways of
explaining, of marketing, of getting interest, of creating sales and repeat sales, of developing
relationships.
“Global Sales and Marketing strategies – for UK Growth and Expansion’’

7. “Global Sales and Marketing strategies – for UK Growth and Expansion’’
• Consider what types of business relationships you want.
• Consider levels of commitment and how close you want to get.
• Consider levels of time investment
• Appreciate the rewards. ‘no one is better at being you than you are’
• Customer service and relationship skills are critical key advantages to most small businesses and
generate success, over financially driven companies, overseas manufacturers and Plc’s.
• Develop skills in putting yourself in their shoes and buying from their perspective.

8. “Global Sales and Marketing strategies – for UK Growth and Expansion’’
• Strategic impacts……..
• End purchaser ……. Total undiluted caring and sharing?
• Retail or online retail…… love possibly, but diluted personality in the purchasing decision, lots of
nurturing to overcome positioning, profit per space and more.
• Agent/distributor…..exciting people and products that they can tell their customers about and
enhance their brand and reputation.
• Manufacturers …. Reliable supplier – ‘wish we had thought of it’ or had the flexibility to make so
fast and well?.

9. “Global Sales and Marketing strategies – for UK Growth and Expansion’’
• Summary
• You can research, find and develop, multiple customers, sectors, countries, types of relationship
and business collaboration, based around and entirely consistent with your ‘core values’ and
‘core purposes’.
• Consider all options for marketing and selling, not just the traditional way.
• Consider doing sales and marketing differently .
• Don’t jeopardise a relationship just to sell – there may be other opportunities you can work
together on in the future.

10. “Global Sales and Marketing strategies – for UK Growth and Expansion’’
My clients, companies and I are always, always, thinking of new ideas and new opportunities and
regularly being approached by companies locally and globally with more. The fun is developing them
and turning them into profitable reality?!
So here is my ‘call to action’ ……. Contact me as below, by email, telephone call or Skype, starting
with the words “ I heard your Biz Smart webinar and want to hear your ideas on helping me, over a
cup of tea”
Next webinar, we are scheduled to talk more about critical business relationships globally. Until
then….
Tel: 01384 893346 mobile: 07854 655397
Emails: steve@biz-smart.co.uk steve@steveparkericd.com
Skype ID: steveatsteveparkericd

11. BizSmart aims to help business owners of small and
medium sized businesses to create value and scale their
businesses through sound practical business support by
providing insight, Clarity combined with a real
determination to help you succeed.
You can access webinars and presentations like this and
more besides through our SmartRoom service here
You can read the associated blog and listen to
a live recording of this presentation by clicking
here
You can read Steve’s profile here

12. •Need a sounding board for your ideas?
•Need to know what to prioritise?
•Want someone to challenge your assumptions?

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business success.