1. Industry expertise
Tailor our business to your needs
Friendly and professional guidance
Do you want to franchise your business?
That’s what we do!
Next steps
We pride ourselves on our professionalism and expertise. This is why we meet with you several times
before we begin working together.
Business assessment
Historic financials and future forecasts of existing model
Review present and historic strategy and performance
SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
Understand stakeholder groups and aspirations
Produce risk assessment
Intellectual Property review
Determine key business metric including products, production, customers, markets, size of
premises, stockholding, profitability margins, working capital and staff levels
Determine scope of model replication
Strategy planning day
Introductions
Reviewing your business assessment
An inclusive and interactive day
Guest speaker
Discuss ideas
Case study
Where do you want your business to go?
The ‘route’ to market
Your role
Our role
These initial stages are important to us. We want to make sure we have a full understanding of your
business and where you want to take it before we carry out any work on your behalf. These meetings also
allow us to further explain our role in your plans and clarify our involvement. We want your business to
succeed and these early stages are crucial to the work we undertake with you.
Sound like something you need?
If you would like to join forces with experts in the field of franchising to take on the
challenge of franchising your business, please get in touch. Our initial consultation
is completely free of charge and there’s no obligation to work with us.
07823 526991
pdavies@bmf-uk.co.uk
www.brandmarkfranchsing.co.uk

2. What can we do for you?
We offer franchising consulting and work with any business, no matter how large or small. We
specialise in two key areas:
1. A-Z of setting up a franchise
If you have a business you want to franchise, we can take you from the initial stages right through to
recruiting your first franchisee and beyond. This involves every set-up function within your business. We
can be as involved in this process as meets your requirements, whether you simply need guidance and
expert advice throughout the process or if you want someone working with you in-house. With access to
key franchise professionals, Brand Mark Franchising can undertake a full provision of support in relation to
franchising projects within the UK and Europe.
2. Recruiting quality franchisees
Once you’re up and running as a franchise, you’re going to want to start recruiting those all-important
franchisees. We can help you with the recruitment of quality franchisees to build a strong and successful
network. We can handle the leads process for you so that you can concentrate on strengthening and
improving your franchise offering. We can help with all aspects of recruitment and retention of quality
franchisees, including single-site and area or multi-site franchisees.
With over 23 years’ experience in franchising with large brands such as KFC, Haagen Dazs, Ben & Jerry’s,
Allied Carpets and Perfect Pizza, you can learn from our hindsight. We have experience in starting new
businesses, operating small and large franchise networks, recruitment of single and area franchisees,
obtaining bank funding, briefing in legal documents, marketing and operational support. Whatever your need
in franchising, we’ve got experience to suit you. With flexibility in our offering, you tell us what you need and
we’ll fit around your goals.
Project examples
Onit Ltd
Onit Ltd started working with Brand Mark Franchising in September 2014. Onit wanted to
capitalise on their experience in the furniture market, utilise an ability to leverage pricing and
a willingness to adopt a new business model (franchising) and asked BMF to help them turn
this into a viable franchise opportunity.
Project outcomes:
Implemented infrastructure to support national brand including a full legal package,
quality marketing collateral, UK territory mapping and marketing campaign put in place
for year one
Three Proof of Concept stores open and trading
Recruitment of franchisees underway with all systems live
Separate franchise website in action www.onitfranchising.co.uk
“Brand Mark Franchising have been extremely helpful in developing our business model in the UK. BMF
always display a diligent, caring and professional approach at all times, giving us the reassurance and
direction that we need at this early stage in our development.”
Mark Prior, Managing Director of Onit Ltd.
Ben & Jerry’s
Ben & Jerry’s Ice Cream began trading in 1978 in Burlington, Vermont. They
now operate in over 50 countries around the world. Arriving in the UK in 1994,
traditionally selling ice cream via Cinemas, Ben & Jerry’s Ice Cream is now widely
available in a variety of locations across the UK. Ben & Jerry’s worked with Paul
Davies to put in place a recruitment program in order to develop more franchisees.
Project outcomes:
Recruitment programme put in place to gain ground with new franchisees in
stand-alone stores around the UK
Recruited corporate franchise partners and arranged procurement of property
for franchisees
Introduced a number of dual branded stores with Subway in London
Opened 12 stores per annum
Won the right to supply Cineworld contract from competitors Haagen Dazs.
“Paul Davies provided key insight and drive into franchise recruitment. He was always careful
to work ethically, with careful stewardship in mind and a genuine consideration of the long-
term relationship between franchisee and franchisor.”
Mark Stewart Maunder, (Former) Franchise Development Director at Ben & Jerry’s.
Why work with us?
Here are just a few reasons we think you should work with us….
We are a one-stop shop for A-Z franchise development
Benefit from incomparable and proven industry expertise of each of our associate partners
References available for all associates
Competitive capital investment rates
We will time scale, cost, and carry out your project professionally
As little or as much involvement for you as you wish
We are bfa accredited
Not just that, but we only charge for the work we’ve carried out in a completely transparent
way. Our services are made more affordable because we don’t charge you hideously
expensive retainer fees.
Expert knowledge for success
Brand Mark Franchising is a one stop shop for your business development. If you want your business to
become a successful franchise, we’re here to help! We offer proven industry expertise to help steer your
business forwards. Whether you want to build your brand regionally, nationally or internationally, we’ve got
the experience and knowledge to help you. Our business is a bespoke A-Z service to help you develop your
franchise and recruit quality franchisees.
If you’ve got a successful business and want to expand that success across the country, franchising
could be the route for you. Share your business model with others and watch them thrive. Franchising
your business can be a challenging process but we’re here to ease some of the stress. We can take your
business concept however small or embryonic (as long as it is viable) and show you how to turn it into a
successful franchise. We have a range of experience across industry and sector so we’ve got something
for everyone.