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1
2
The Beginning
 Our core philosophy is to develop, maintain and strengthen our relationship with clients, enabling us to create strong
partnerships. We listen and constantly re-address the ever changing needs of our clients, allowing us to deliver
practical yet efficient and innovative solutions.
Established in 2011, Fireball started its operation from Karachi,
Pakistan with team of young, creative, enthusiastic and energetic
professionals with a sparkling stream of ideas. Our team with a
collective experience of over 20 years in the fields of brand
activities, marketing and corporate events are committed to
providing clients with exceptional services. By listening first and
and foremost to our client needs, we aim to provide a worry free
free experience, and a seamless campaign flow. Fireball since its
since its inception has expanded its network reach to across
Pakistan and GCC and are now offering services nationally and
internationally.
3
Services Offered
A/V Productions
Sales Distribution Management
HR Recruitment
& Training
Event Management Brand Activation
Creatives
Our Strengths
In House Fabrication
Quality Execution
Creative Team
Skilled HR
4
Our Clients
6
Event Management
 Corporate Events
 Conferences
 Product Launches
 Press & PR Events
 Milestone & Special
Occasions Celebrations
 Seminars & Workshops
 Thematic Evenings
 Offsite Meetings
 Entertainment
RISING RETAIL
RISING RETAIL
Brand Activations
 Exhibition
 Marketing Research
 School, Collage, University,
Apartment Drives
 In-Store Activations
 Roadshow
 Mall Activations
 Direct Consumer Contact
24
Stores Covered = 25 (Khi =15 Lhr= 5 Isb=5,
Working On Each Store is 1 Week)
Consumer Contacted = 29,386
Activity Duration = 1 Month
SunSip Limopani Wet Sampling Activity
Introduction: The brand facing decline in sales
Need: The need to create awareness and to boost sales
Stores Covered = 54 (Khi=26, Lhr=17 , Isb =11)
Total Consumer Contacted = 90,347
Activity Duration = 65 days
Instore Activity
Introduction: The brand facing decline in sales
Need: The need to create awareness and to boost sales
Introduction: The brand facing decline in sales
Need: The need to revamp Ding Dong presence and to
improve the sales.
Schools Covered/ Occasions = 86
School Per Day In Each Region)
Num of Students Contacted = 21,100
•Activity Duration = 1 month
Ding Dong School Activity:
34
Introduction: Engro fertilizers is a reputed name of
the industry and has set unanimous brand equity
among the targeted consumers i-e farmers and
landlords.
Need: The farmers and the landlords of far & wide
areas of Punjab and Sindh needs to be educated
about the brand.
Total Number of Town : 32
Total Occasions Covered : 1190
(1 BA 1 Day = 1 Occasion)
Total Consumers Contacted : 25351
35
Total Number of Town : 11
Introduction: Colgate is known oral hygiene brand in Pakistan but its
new variant CSPR Enamel which repairs the enamel covering of teeth
so that the consumer can have relief in sensitivity.
Need: The need to develop brand awareness about CSPR
Enamel vs other strong competitive brands was the core issue
Total Consumer Contacted : 49151
Total Number of Stores : 108
Total Occasions Covered : 1312 (1 BA 1 Day = 1 Occasion)
36
MORVEN BY CHESTERFIELD
Introduction: The brand performance decreased abnormally.
Need: PMI needs to find out the consumer behavior of Morven in order
to find out the sudden declining of the brand.
Total Number of Town : 52
Mela / Plugins: 16
Total Consumer Contacted : 63403
Total Occasions Covered : 2032
(1 BA 1 Day = 1 Occasion)
38
MARLBORO ZETA DCC
Introduction:
Marlboro’s equity has already been developed but since the
TG of brand is SEC A+, it grim to reach the TG
Need: Marlboro cigarette stick size elongates this needed to
communicated to the TG.
Total Number of Town : 2
Total Consumer Contacted : 96784
Total Occasions Covered : 3705(1 BA 1 Day = 1 Occasion)
“ We deliver striking creative solutions
with speed and consistency. We
originate and develop them, usually in
the fields of Corporate Events and
Brand Activation Campaigns but often
beyond these confines; establishing for
your brands, a deeper relationship with
the audience at every stage.“
Creatives
HR Recruitment & Training
 Team Building & Motivational
Training
 Product Trainings
 Corporate Trainings & Workshops
 Skilled and Quality HR
BIG IDEAS DRIVE BUSINESS AND BRANDS…
SO THAT’S EXACTLY WE GIVE YOU.
62
- MOIZ BUTT -
FOUNDER AND C.E.O
An entrepreneur, out of the box think tank, with over a decade of experience in field of marketing, activations, and events, possessing diverse
set of skills with a wise and strategic planning capabilities while practicing learnings and development to enhance the potential of the
professionals and the organization allowing him to bring real value to the business, clients and stake holders through analyzing business
processes, commercial activities and providing strategic recommendations.
https://www.facebook.com/fireballD/ Moiz Butt +92301 8246896 Moiz Butt | moiz.butt@fireballdm.com
63
Pakistan
Head Office
Address : Suite 202, Second Floor,
23-C, Old Sunset Boulevard,
Phase 2 DHA, Karachi, Pakistan
Landline is +92-21-35381101 – 102
Our Presence
Location Pin https://goo.gl/maps/xhScDkH7VJF2
64
THANK YOU FOR NOW!
We would love to hear from you
https://www.facebook.com/fireballD/ +922 135381101
+922 135381102
connect@fireballdm.com www.fireballdm.com

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Fireball Direct Profile

  • 1. 1
  • 2. 2 The Beginning  Our core philosophy is to develop, maintain and strengthen our relationship with clients, enabling us to create strong partnerships. We listen and constantly re-address the ever changing needs of our clients, allowing us to deliver practical yet efficient and innovative solutions. Established in 2011, Fireball started its operation from Karachi, Pakistan with team of young, creative, enthusiastic and energetic professionals with a sparkling stream of ideas. Our team with a collective experience of over 20 years in the fields of brand activities, marketing and corporate events are committed to providing clients with exceptional services. By listening first and and foremost to our client needs, we aim to provide a worry free free experience, and a seamless campaign flow. Fireball since its since its inception has expanded its network reach to across Pakistan and GCC and are now offering services nationally and internationally.
  • 3. 3 Services Offered A/V Productions Sales Distribution Management HR Recruitment & Training Event Management Brand Activation Creatives
  • 4. Our Strengths In House Fabrication Quality Execution Creative Team Skilled HR 4
  • 6. 6 Event Management  Corporate Events  Conferences  Product Launches  Press & PR Events  Milestone & Special Occasions Celebrations  Seminars & Workshops  Thematic Evenings  Offsite Meetings  Entertainment
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Brand Activations  Exhibition  Marketing Research  School, Collage, University, Apartment Drives  In-Store Activations  Roadshow  Mall Activations  Direct Consumer Contact
  • 24. 24 Stores Covered = 25 (Khi =15 Lhr= 5 Isb=5, Working On Each Store is 1 Week) Consumer Contacted = 29,386 Activity Duration = 1 Month SunSip Limopani Wet Sampling Activity Introduction: The brand facing decline in sales Need: The need to create awareness and to boost sales
  • 25. Stores Covered = 54 (Khi=26, Lhr=17 , Isb =11) Total Consumer Contacted = 90,347 Activity Duration = 65 days Instore Activity Introduction: The brand facing decline in sales Need: The need to create awareness and to boost sales
  • 26. Introduction: The brand facing decline in sales Need: The need to revamp Ding Dong presence and to improve the sales. Schools Covered/ Occasions = 86 School Per Day In Each Region) Num of Students Contacted = 21,100 •Activity Duration = 1 month Ding Dong School Activity:
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  • 34. 34 Introduction: Engro fertilizers is a reputed name of the industry and has set unanimous brand equity among the targeted consumers i-e farmers and landlords. Need: The farmers and the landlords of far & wide areas of Punjab and Sindh needs to be educated about the brand. Total Number of Town : 32 Total Occasions Covered : 1190 (1 BA 1 Day = 1 Occasion) Total Consumers Contacted : 25351
  • 35. 35 Total Number of Town : 11 Introduction: Colgate is known oral hygiene brand in Pakistan but its new variant CSPR Enamel which repairs the enamel covering of teeth so that the consumer can have relief in sensitivity. Need: The need to develop brand awareness about CSPR Enamel vs other strong competitive brands was the core issue Total Consumer Contacted : 49151 Total Number of Stores : 108 Total Occasions Covered : 1312 (1 BA 1 Day = 1 Occasion)
  • 36. 36 MORVEN BY CHESTERFIELD Introduction: The brand performance decreased abnormally. Need: PMI needs to find out the consumer behavior of Morven in order to find out the sudden declining of the brand. Total Number of Town : 52 Mela / Plugins: 16 Total Consumer Contacted : 63403 Total Occasions Covered : 2032 (1 BA 1 Day = 1 Occasion)
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  • 38. 38 MARLBORO ZETA DCC Introduction: Marlboro’s equity has already been developed but since the TG of brand is SEC A+, it grim to reach the TG Need: Marlboro cigarette stick size elongates this needed to communicated to the TG. Total Number of Town : 2 Total Consumer Contacted : 96784 Total Occasions Covered : 3705(1 BA 1 Day = 1 Occasion)
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  • 52. “ We deliver striking creative solutions with speed and consistency. We originate and develop them, usually in the fields of Corporate Events and Brand Activation Campaigns but often beyond these confines; establishing for your brands, a deeper relationship with the audience at every stage.“ Creatives
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  • 58. HR Recruitment & Training  Team Building & Motivational Training  Product Trainings  Corporate Trainings & Workshops  Skilled and Quality HR
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  • 61. BIG IDEAS DRIVE BUSINESS AND BRANDS… SO THAT’S EXACTLY WE GIVE YOU.
  • 62. 62 - MOIZ BUTT - FOUNDER AND C.E.O An entrepreneur, out of the box think tank, with over a decade of experience in field of marketing, activations, and events, possessing diverse set of skills with a wise and strategic planning capabilities while practicing learnings and development to enhance the potential of the professionals and the organization allowing him to bring real value to the business, clients and stake holders through analyzing business processes, commercial activities and providing strategic recommendations. https://www.facebook.com/fireballD/ Moiz Butt +92301 8246896 Moiz Butt | moiz.butt@fireballdm.com
  • 63. 63 Pakistan Head Office Address : Suite 202, Second Floor, 23-C, Old Sunset Boulevard, Phase 2 DHA, Karachi, Pakistan Landline is +92-21-35381101 – 102 Our Presence Location Pin https://goo.gl/maps/xhScDkH7VJF2
  • 64. 64 THANK YOU FOR NOW! We would love to hear from you https://www.facebook.com/fireballD/ +922 135381101 +922 135381102 connect@fireballdm.com www.fireballdm.com