The magazine uses only pictures of girls because the creator thinks that more girls will read an R&B gossip magazine if the photos feature females. The main photo shows a fashionable but feminine and successful woman with natural makeup and hair, serving as a good role model that you don't need lots of makeup to look beautiful. The photo was based on one of Duffy, who is also young, lively, fun, and natural-looking, qualities the creator wants to portray to be a good role model for young girls.