2. HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?

3. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR
SOCIAL GROUPS?
FRONT
COVER
Imagery
The picture I selected for my cover photo was this one – the
wide shot of all five band members lying in a circle. My
reasoning behind this was to try and represent the girls as being
equal, as a circle is constant and contained. I tried to pick
models who were petite-ish to fit best with how a Japanese girl
would look and therefore, better complete the aesthetic.
However, petite is it trait that has potential to span over races
and so the point becomes clear that all of my models are white.
There are two points that coincide with this fact: one which could
potential be interpreted as negative and another that could not.
The fact that all of my models are white may suggest exclusion
of races. All of my models are friends of mine but one of my
friends, Emman, who would have been perfectly viable, is of
middle-eastern background and yet was not even put into
consideration, by me, as a potential model.
My reasoning for this is that when deciding on models I could
pick, I immediately thought of the people I knew had the most
outgoing nature and were most up for doing things other people
would think would be weird. Emman did not come to mind
because her personality is a lot more Conformist and I knew it
would be more difficult for her to create the kind of expressions I
needed.

4. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR
SOCIAL GROUPS?
FRONT
COVER
Imagery
Focusing on the models that I had selected, there are a lot of
aspects I had to think about. As far as the girls clothes were
concerned I wanted there to be as much bold colour and as
much bold pattern as possible. The colour and patterns that
stand out most on my cover photo are on Jade’s t-shirt at the
top, but Lucy’s jumper features rainbow colours, Ashleigh’s
dress features bright pink and green unicorns, Bethany’s top has
a bunny rabbit pattern and Hayley has a bright purple hoodie.
Colour and pattern are the essential elements of J-Pop fashion,
and you can see that I have tried to incorporate this as much as
possible. The colours and patterns the girls sport may be too
much for a lot of girls to wear and may be interpreted as very
loud and attention grabbing in a very unconventional way. This is
an emergent element in the sense that women are not meant to
draw attention to themselves or be loud and adventurous;
women are supposed to be subtle and quietly elegant which is
clearly not the case here.
But, what may be considered as an emergent idea is challenged
by something that is even more emergent. To elaborate, the
fashions that young women wear today are considered as
emergent when compared with earlier fashions: crop tops, doc
martens, hoodies etc. The clothes…

5. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR
SOCIAL GROUPS?
FRONT
COVER
Imagery
…I’ve chosen to use, do not fall within the current mainstream
fashion standard by any means, and work to push that idea once
more. After all, emergent movements come from breaking what
is mainstream and challenging the way things are. My photo
makes things appear in a way similar to this: ‘Girls used to think
that wearing a ‘BOY LONDON’ top was making a statement but
now, clashing colours like purple in turquoise is what really
catches your eye.’
Text
I’ve used very simplistic and minimal text and my cover and so
there’s not really not much that can be said. There is nothing
that makes any statement about social groups of any kind.

6. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR
SOCIAL GROUPS?
CONTENTS
PAGE
Imagery
On this page is an image of band member RainbowPeach. Her
personality is not really shown much through her pose or facial
expression as I shot her in a quite neutral/relaxed standing
position. In this photo, I’ve tried to make her outfit more of the
focal point, in order to express the impression of young women
more.
Most of my models (with the exception of Ashleigh) are quite
covered up. The dominant representation of bands in the UK are
that women are supposed to look as ‘perfect’ as possible. This
usually entails sexualising a lot of aspects of their image, even
with girls as young as my models. The clothes model Lucy sports
here are comfortable and bright. Her wool jumper is definitely not
something that modern girl bands would wear to try and attract
attention as they are stereotypically zipped in as tight as possible
and plastered in make-up. It’s usually do create a sense of
danger and raciness within the image of sexuality. In opposition
to this Lucy is wearing mostly delicate pastel colours to connote a
sense of fair-ness and softness in her personality. However, to
add that little ‘spark’ to her image she wears red, seen in her
backpack and glasses. The usual connotation of this colour
would be one of danger and sexuality but the actual items are
strawberry sunglasses and a cute monster bag. This converts the
red towards a connotation of energy and energetic fun.