The document contains summaries of several advertising campaigns by different organizations: - The Barnardo's campaign targets adults with children and aims to promote helping neglected children. It uses positive imagery of a cared for baby and messaging about giving all children opportunities. - The Tesco Cherokee campaign targets young people with its trendy dressed model in dangerous situations. The message is that one can look good even when facing tricky problems. - The final Tesco campaign also targets young people and suggests that even when in precarious situations like falling or dangling, one's appearance is still important. The campaigns aim to positively promote the brands' clothes while depicting unconventional or risky scenarios.