This document contains summaries of advertising campaigns for Barnardo's and Tesco Cherokee: - The Barnardo's campaign targets adults with children and promotes helping neglected children. - The Tesco Cherokee campaigns target young people and suggest looking good even when in tricky or dangerous situations like being surrounded by sharks or falling from the sky. - The messages emphasize focusing on fashion regardless of the depicted scenarios.

1. ADVERTISING CAMPAIGNS

2. BARNARDO’S

3. The target audience for
this campaign would be
adults who have a child
as the image shows a
well looked after baby.
The text used also
suggests that every
child should be treated
like this.
The campaign
is represented
in a positive
way as it shows
a well looked
after baby,
which suggests
ways in which
Barnardos can
help children.
The campaign message
is positive as the main
text says that ‘If only
every child was born
with a silver spoon,
which suggests that
Barnardos want to help
those children who are
neglected and living in
poverty.

7. TESCO CHEROKEE

8. The target audience for this campaign
would be young people as the model
in the image is wearing trainers with a
smart suit. Also the model is relaxed in
the image considering the situation.
The campaign is represented in a positive and
negative way. I think it is represented in a
positive way as the model is advertising the
clothes. She also looks relaxed and the pose
shows of the clothes effectively. I think its
represented in a negative way as the model has
been caught in a trap and doesn’t seem to care.
I think the campaign message is
that if you are going to get into
tricky situations, you should
look good doing it.

9. I think the target
audience for this
campaign is young people
as the model looks trendy
and laid back. She also
looks careless as she is
surrounded by sharks.
The campaign is represented In a
positive and negative way. I think
its represented in a negative way
as the model is more interested in
reading her book than the fact
she is surrounded by sharks. I
think it represents the campaign
positively as the focus still
remains on the clothes.
The message of this campaign
is that if you going to be
attacked by sharks, you
should look trendy whilst
doing so.

10. The target audience is
young people, as the model
looks smart but casual. He
also doesn’t look to worried
that he is falling out of the
sky.
The campaign is
represented in a
negative and positive
way. I think its
represented in a
negative way as the
model is falling from
the sky, but he doesn’t
look to concerned. I
think its portrayed in a
positive way as the
clothes are still in focus.
The campaign message
is basically that if you
are going to fall from
the sky, then you
should look good doing
it.

11. The target audience for this
campaign is young people, as
the model in the image looks
casual. She also looks careless
that she is hanging from a tree.
The campaign is represented in
a positive and negative way. Its
represented in a negative way
as it shows the model hanging
from a tree. She also looks
careless given the situation. Its
also represented in a positive
way as the main focus is on
the clothes the model is
wearing.
The campaign message is
that if you are dangling
from a tree, you might as
well look good doing it.

12. TESCO F&F