This document analyzes several campaign posters and identifies key design elements in each. It discusses how Gucci's "Chime for Change" campaign uses the endorsement of a celebrity and prominent display of the Gucci brand name to attract audiences. It also notes design choices like alliteration in the title and the empowering depiction of the Creative Director that suggest the campaign's goal of female empowerment. For the NHS "Smokefree" campaign, it examines the use of shock tactics through a disturbing image and statistic to raise awareness of smoking dangers. Design elements like the logo and contact details are meant to connect different campaign materials and engage audiences. Finally, it summarizes that the Domestic Violence UK "Inspire Hope"

1. Campaign Poster Analyses

2. Gucci: Chime For Change
Direct mode of address
makes the audience feel
personally targeted.
The endorsement of a
celebrity causes the
audience to feel that if
this celebrity is a part
of the campaign, they
should be too. It attracts
fans of the celebrity to
join in. The fact it is a
women also suggests
that the target audience
is predominantly
female.
Frida Giannini is the Creative Director of Gucci, which
instantly informs the audience that Gucci are associated with
this campaign. This is then confirmed where it says ‘Founded
By Gucci’. The displaying of the company name makes the
audience feel that it is a quality campaign they can be a part
of as Gucci is a famous design house.
The use of alliteration
in the title of the
campaign ‘Chime For
Change’ makes it
memorable.
The woman appears confident and strong. This is
relevant as it is clear that the campaign is for female
empowerment and Frida Giannini appears
empowered in this photograph. It also suggests that
this is an example of the success of the campaign.
Links to social networking
and the use of cross media
here (by including a website
link) open the campaign to a
wider audience and
significantly boost
circulation.
The use of a slogan makes
the campaign recognisable
and is an efficient way of
portraying a clear intention.
The repetition in this
particular slogan of the word
‘every’ reinforces the fact
that this campaign is
targeting a mass audience (all
females).
The pronoun ‘us’ suggests that the campaigners and the audience
are a team and must work together to achieve a particular goal- in
this case, female empowerment. It makes the audience feel included
and needed, thus encouraging them to support the campaign.
The predominantly black and white
colour scheme suggests that the issue
concerned is similar to that of one in the
past, and that it is a widespread issue,
however, the splash of colour suggests
that this campaign is making a
breakthrough.

3. NHS: Smokefree
Logo shows which company
that are running the campaign-
a well known national
company and therefore well
trusted campaign.
A logo specific to the
campaign- makes it
clear that this poster
belongs to a series of
things amounting to
try to achieve a
particular goal.
This poster uses
shock tactics in an
attempt to raise
awareness and
show the sheer
severity of the
cause. It is also a
play on words, as
cigarettes are
addictive, the
woman is ‘hooked’.
This is
representative of
the fact smoking
has negative mental
and physical effects.
Contact details help to
link all the products in a
specific campaign. They
also make it easy for the
audience to make
contact and get involved.
A short slogan- ‘Get
unhooked’ has a strong
effect. It links to the
picture which brings the
whole poster together. In
addition, it again
reinforces that smoking
is addictive and causes
serious harm to your
body.
The use of the female who appears to be in her early
adult life suggests that the target audience is teens/
young adults that smoke. This could be to help stop
the younger generation getting addicted while there is
still time to help them.
This poster also using a
shocking fact to help the
target audience realise
the vast scale of how
many cigarettes they are
smoking and thus how
much money they are
spending and how much
harm they are doing
themselves.

4. Domestic Violence UK: Inspire Hope
Web address- contact details link
products in a campaign and also
encourage the audience to speak up.
Company logo and
company name
immediately show who’s
running the campaign.
This suggests it is
trustworthy as it is a
company set up
specifically for those
suffering from domestic
abuse.
Clear intention shown
by the phrase
‘Supporting Victims of
Emotional and
Domestic Abuse’-
makes target audience
clear- victims of
domestic violence.
Slogan makes the
campaign
recognisable. It is
short, catchy and
memorable; this will
encourage victims to
be an inspiration and
speak up.
Woman is the victim-
fear evident in her
eyes. Suggests this
issue predominantly
affects females and is
a terrifying thing. The
man is gesturing at
her to be quiet and
has his hand over her
mouth in an
aggressive manner-
symbolic of the
violent person
putting so much fear
into the victim that
they feel voiceless.
Clear intention is shown through the
phrase ‘Speak Up Against Domestic
Violence’- the campaign is targeting
victims of domestic violent and
encouraging them to share their story
and inspire others to do the same.
Predominantly black colour scheme-
associated with darkness, evil and
possibly even death. This highlights
the severity of the issue concerned.