Marketing your events with social media
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Things to consider before diving in and using social media to market your event, plus some tips on free or low cost tools. This presentation was design for not-for-profit and community groups.
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Marketing your events with social media
- 1. Social media for events An introduction
- 2. Page 2 S o c i a l m e d i a f o r e v e n t s Int roduct ion
- 3. Should you use social media? Page 2 S o c i a l m e d i a f o r e v e n t s • Manage your expectations • How active are you? • Not all campaigns will ‘go viral’ • How do you attract attention in a very crowded space?
- 4. Page 2 S o c i a l m e d i a f o r e v e n t s Planning Don’t dive head first for the tool!
- 5. Page 2 S o c i a l m e d i a f o r e v e n t s Bui ld & promote
- 6. Page 2 S o c i a l m e d i a f o r e v e n t s Keep i t interest ing
- 7. Page 2 Give i t legs
- 8. Say hel lo! chayes@portphillip.vic.gov.au @charliegirlhay au.linkedin.com/in/charlottehayes80/
- 9. Links Build and promote • Organising your event/registrations - https://www.eventbrite.com.au/ • Event directories – http://www.meetup.com/ • Event directories - http://www.portphillip.vic.gov.au/eventCalendar/event/sug nt/suggestionCreate.asp • Facebook marketing – https://www.facebook.com/advertising • Email newsletters - http://mailchimp.com/ Content – keeping it interesting • How to make videos on your phone - http://desktopvideo.about.com/od/homevideotips/tp/Phon p/Phone-Video.htm • Video editing software - http://www.udemy.com/blog/best-free-video-editing-editing- software/ • Video sharing - https://vine.co/ • Create short videos - https://flipagram.com/
Editor's Notes
- Things to consider before you dive into social media How to go for the low hanging fruit – free and low cost tools
- http://www.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014 http://blog.marginmedia.com.au/Our-Blog/bid/99581/Australian-Internet-and-Social-Media-Statistics-January-2014 Anyone can publish, anytime, for free 89% of Australians are estimated to access some form of social media Over 81% of Australians are on Facebook, more than 42% on Twitter
- Been debating this? Answer is probably Do you have time to build your network through liking and following, sharing, retweeting, re-posting and replying to comments made by fans/followers? Manage your expectations – not every campaign will go viral because you post it on SM It is hard to attract attention in a very crowded space. So what can you do to stand out?
- Don’t dive in without planning first! Don’t think about what tool you want to use – think first about: Who is your audience? Do they use social media and which platform(s) do they use? Who is going to manage your social media? How much time do they have to prepare, source and create content? Do you have any money to spend on social media advertising? What do you have to say and how often will you have something to say on social media? Prepare a schedule for posts – x no. of Facebook posts a week, x no. of tweets - so you know what content you’ll need and when. These questions will help guide you to what platform(s) you should use, and help to determine if you have the capacity to do it at all.
- Create event listings on your social media sites (Facebook). Use free tools like Eventbrite for registrations and promotion. Add to directories like Meet – ups, CoPP website… Use your existing networks – email, website admins, who manages their social media? Make a list of similar pages you want to target and ask to help promote your event – do they have social media accounts, email newsletters, website? Seek them out, write on their wall, tag them in an email. Always looking for content - be glad of the heads up. Facebook marketing – very targeted, very economic Decide on an event hashtag and get that moving early - #can be used on many platform – most heavily Twitter and Instagram If you’re not doing it already – start collecting email addresses and sending regular newsletters/updates. Email is still the king of online tools and is really effective at driving traffic to your sites. E.g. Mail chimp.
- Pre-event Keep it interesting – hard to do over a sustained period –1 month is ideal! Content rules… “Would I find this interesting” or “Would I want to share this” – if not, it probably isn’t worth posting Good quality, interesting and engaging visuals are very powerful on social media Capture images from all events so you build up a library Don’t have images – Crowdsource – share your images from last year on Instagram, Facebook, Twitter, Email – get people involved and engaged early on Get people engaging online early - Post questions, provoke discussion and comment Get input into agenda/content early on – people with have ownership – MTF – ask community to post question online in the lead up to the forum…their questions then gave us content to use in tweets etc Get presenters to provide teaser content – short vox pop videos – get them to share on their social media channels Award prizes to someone who answers a question on Twitter – something small – people simply like kudos online – in 140 characters tell us why last yrs was so fab?
- Content – during/post event How best to gather and share content during event and – give it legs after the event… Get people to tag, like, share the event – offer prizes Live tweet during the event – have Twitter feed on display – use a hashtag to make it easy for people to follow and share their own content/summary of event – post photo’s, quick vids (Vine) MTF – mobilised the hashtag early – heavy presence on Twitter in the lead up – sent emails - trending Collect 30 second vox pop interviews from attendees asking them what they loved about the event (iMovie, iphone) - provides you with engaging content you can use on social media – for next event Encourage people at the event to share pics, videos After the event – pull all the different bits of content together - show people what they missed out on Collect images taken on the day – create online gallery Facebook, Flipgram for Instagram, Pinterest, Storify Share presentations – Slideshare Provides a record for you to refer back to - measure how the event went All these tools can be integrated – connect Instagram with Twitter, YouTube with Facebook, Hootsuite