Presentation on blogging for the Health Foundation in October, 2011.

1. blogging for non-profits
Health Foundation of Greater Cincinnati
10/13/11
julie niesen gosdin

2. julie niesen
gosdin
social strategist, award-winning blogger
http://winemedinemecincinnati.com
* Marketing Manager, Digital Solutions at
Cengage Learning
* Director of Publicity and Marketing, Falcon
Theater
http://falcontheatre.net
* Vice Chair, Marketing and Publicity, Junior
League of Cincinnati
http://jlcincinnati.org

3. learning objectives
• what is a blog?
• why blog?
• how to use a blog to promote your non-
profit
• how to develop content for your blog
• how to promote your blog in other social
media venues

4. what is a blog?

5. why blog?

6. audience

7. goals

8. getting started.
• WordPress.com
• Blogger.com
• WordPress.org

9. content is king
• News
• Upcoming events
• Sharing articles
• opinions
• fun stuff

10. self promotion.
done right.

11. examples of
(local) blogs
• http://www.theartswave.org/blog
• http://cincinnatichildrensblog.org/
• http://www.imagoearth.org/home/
news.html
• http://www.gcfdn.org/tabid/217/
Default.aspx

12. resources
• nonprofity.com
• friendraising.com/blog
• slideshare.net/winemedineme
• http://technorati.com/blogging/article/state-
of-the-blogosphere-2010-introduction/

13. questions?