Successful Marketing
for Events through
Social Media
Gita Cipta
November 7, 2013
Social Media Facts
How important Social Media as a marketing tool for
event organizers?
6%
16%
42%

Important
Very Importa...
Explanation….
• Significant part of people’s lives is now spent online
• 2 billion online users, meaning a huge potential ...
Facebook Facts
Which social media channels are most
used for promoting events?
84%
61%
47%

 2 billion
internet users

44...
HOW – The Best Tools and Strategy
Event marketing with a
Facebook Fan Page / Facebook
Event is suitable for:
 Small, medi...
Explanation …
• Number 1 social network
• 2nd most visited website and 2nd largest
source of user traffic to other sites
•...
Facebook Fan Page – Dial M
Facebook Fan Page - Indika
Facebook Fan Page - Tabuki
Facebook Fan Page - Etuzi
Facebook Fan Page – Butik balon
Build your Network

Ensure
popularity
Be Eye-Catching

Use recognizable
image and slogan
Keep it fresh
Update regularly
with relevant
content
Viral Marketing
Encourage fans
to comment on
your page and
share it – it will
then appear in
their friends’
newsfeeds
Monitor your Popularity
Using Facebook
Insight or an
external
provider such
as AllFacebook
Stats
Facebook Event
Facebook Event
Be Eye-Catching
Always include
a recognizable
image
Stay Active
Update
regularly and
send a reminder
in the run up to
your event
Viral Marketing
Encourage
attendees to
comment
on, RSVP to and
share your event
– this will appear
in their friends’
newsf...
Post-Event Marketing

Get attendees to
post on your page
after your event
HOW – The Best Tools and Strategy
Event marketing via Facebook
Ads suitable for:
Medium to large-scale
events
Events who...
Facebook Ads
Create Awareness
Events / Brand
Keep your Ad text short!
Catchy and Relevant
Stand Out
Using images
Monitor your ad campaign
Gain maximum ROI
Use Facebook Social Plug-In
External event web page
A network of marketing Tools
Facebook Ads

External
Event
Website

Facebook
Event Page/
Fan Page
Why – The Benefits of Facebook
Marketing
• Free – interaction for both you and your attendees (with
the exception of Faceb...
Prospects – Challenges and
Opportunities
• Check into an event – real time marketing –
promote your event
• The Loyalty Fa...
Thank you
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Successful marketing for events

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Successful marketing for events

  1. 1. Successful Marketing for Events through Social Media Gita Cipta November 7, 2013
  2. 2. Social Media Facts How important Social Media as a marketing tool for event organizers? 6% 16% 42% Important Very Important Less Important Not Important 36%
  3. 3. Explanation…. • Significant part of people’s lives is now spent online • 2 billion online users, meaning a huge potential audience • Social Media offers an engaging two-way communication process • People are likely to show interest in something their friends have recommended • Of the 1000 event organizers we questioned, 72% considered Social Media to be important or very important for event marketing
  4. 4. Facebook Facts Which social media channels are most used for promoting events? 84% 61% 47%  2 billion internet users 44% 35% 35%  800 million Facebook users 7%
  5. 5. HOW – The Best Tools and Strategy Event marketing with a Facebook Fan Page / Facebook Event is suitable for:  Small, medium, and largescale events  Events for which you wish people to RSVP on Facebook  Events you wish to promote for free
  6. 6. Explanation … • Number 1 social network • 2nd most visited website and 2nd largest source of user traffic to other sites • 800 million active users of which 50% log on every day • Average user has 230 friends and is connected to 80 pages, groups and events • 30 billion pieces of content shared each month
  7. 7. Facebook Fan Page – Dial M
  8. 8. Facebook Fan Page - Indika
  9. 9. Facebook Fan Page - Tabuki
  10. 10. Facebook Fan Page - Etuzi
  11. 11. Facebook Fan Page – Butik balon
  12. 12. Build your Network Ensure popularity
  13. 13. Be Eye-Catching Use recognizable image and slogan
  14. 14. Keep it fresh Update regularly with relevant content
  15. 15. Viral Marketing Encourage fans to comment on your page and share it – it will then appear in their friends’ newsfeeds
  16. 16. Monitor your Popularity Using Facebook Insight or an external provider such as AllFacebook Stats
  17. 17. Facebook Event
  18. 18. Facebook Event
  19. 19. Be Eye-Catching Always include a recognizable image
  20. 20. Stay Active Update regularly and send a reminder in the run up to your event
  21. 21. Viral Marketing Encourage attendees to comment on, RSVP to and share your event – this will appear in their friends’ newsfeeds
  22. 22. Post-Event Marketing Get attendees to post on your page after your event
  23. 23. HOW – The Best Tools and Strategy Event marketing via Facebook Ads suitable for: Medium to large-scale events Events whose marketing you are willing to pay for Events with an external web-page you wish to promote
  24. 24. Facebook Ads
  25. 25. Create Awareness Events / Brand
  26. 26. Keep your Ad text short! Catchy and Relevant
  27. 27. Stand Out Using images
  28. 28. Monitor your ad campaign Gain maximum ROI
  29. 29. Use Facebook Social Plug-In External event web page
  30. 30. A network of marketing Tools Facebook Ads External Event Website Facebook Event Page/ Fan Page
  31. 31. Why – The Benefits of Facebook Marketing • Free – interaction for both you and your attendees (with the exception of Facebook Ads) • Fast – Shares, ‘likes’ and status updates can help you go viral within minutes • Flexible – Update and adjust any time at no additional cost • Specific – Target your audience (e.g. with Facebook Ads) • Exposure – Reach a huge audience and increase the potential for qualified leads • Measurable – Track how many people are sharing your event and measure the generated value • Network Effect – the more people use FB, the more valuable it becomes to both users and businesses
  32. 32. Prospects – Challenges and Opportunities • Check into an event – real time marketing – promote your event • The Loyalty Factors – close and lasting relationship – giving Facebook credit • Growing Competition – no or little cost by using the right strategy
  33. 33. Thank you

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