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Personal Brand Exploration - Gray Lee

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PERSONAL BRAND EXPLORATION
Gray Lee
Project & Portfolio I: Week 1
October 29th, 2023
My name is Gray Lee and my focus is bringing
inclusivity and community into every aspect of
my personal life and my career. I have
experience in the music business from my roles
in radio and events, in addition to my
professional certificates in the essentials of the
music industry. I strive to authentically connect
to those around me and help others gain the
valuable introspection required to effectively
build a team. I take on leadership roles in a
creative way allowing for thorough
communication and organization while
maintaining a sense of community.
IDENTITY
PROFESSION
Potential Job Titles:
• Brand Manager
• Marketing Coordinator
• Business Development Manager
BRAND ARCHETYPE - As someone with a
creator brand archetype, I am able to view things
through a creative and innovative lens. I inspire
others around me to think outside of the box and
listen to their intuition in order to work towards
their visions and goals. I approach my work with
a sense of self expression and determination
which positively impacts my work and my
environment.
Marketing Manager for the Music Industry
Picture Relevant
to Your Industry
Goes Here
Hiring Managers
TARGET AUDIENCE
Warren B.
Outreach Plan:
• In order to prepare for reaching out to Warren B, I will become
knowledgable on the iHeart Media company values and ensure
I have a professional message and goal to communicate to
him.
• I will connect with Warren on LinkedIn in order to establish
communication. I will send my initial outreach through LinkedIn
and any discoverable email address.
• After initially contacting Warren, I will follow up after 2-4 weeks
with another message and maintain interactions on social sites.
Talent Acquisition at iHeart
Media
Lindsey Hargis
Outreach Plan:
• I will prepare for contacting Lindsey Hargis by educating
myself on Sony Music as a company and create an outreach
goal for myself in order to effectively communicate.
• I will connect with Lindsey on LinkedIn with a message stating
my personal brand and my career interests.
• I will follow up by continuing engagement on social sites and
sending a follow up message after 2-4 weeks.
Talent Acquisition at Sony
Music
Mariah Douglas
Outreach Plan:
• I will prepare to reach out to Mariah Douglas by engaging with the
Universal Music Group company to learn their values and create a
goal for outreach.
• I will reach out to Mariah Douglas by connecting on LinkedIn and
contacting her company email. I will send a message stating my
personal brand and sharing my outreach goal.
• I will follow up by sending a message 2-4 weeks after initial
contact as well as maintain social site engagement.
Talent Acquisition at
Universal Music Group
GOALS
Short Term: (Immediately After Graduation, 2025)
➡I will begin to build my career with entry level jobs and
continuously expand my resume and portfolio. Specifically, I will
have a full-time position at a music related company working in
events, marketing, or management.
Mid Term: (2027)
➡ I will grow my portfolio and job experience to a higher level of
professionalism and establish a business network. Specifically, I
will have 400+ connections on LinkedIn, a consistent blog, and a
personal email list.
Long Term: (2030)
➡ I will be an established member of the music business as a
leading voice in creativity and development. Specifically, I will
have a secure senior management role leading a team and have
a well developed business website.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Project Management
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Leadership Novice / Adept / Expert
Communication Novice / Adept / Expert
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Data Analytics Novice / Adept / Expert
Multitasking Novice / Adept / Expert
Time Management Novice / Adept / Expert

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Personal Brand Exploration - Gray Lee

  • 1. PERSONAL BRAND EXPLORATION Gray Lee Project & Portfolio I: Week 1 October 29th, 2023
  • 2. My name is Gray Lee and my focus is bringing inclusivity and community into every aspect of my personal life and my career. I have experience in the music business from my roles in radio and events, in addition to my professional certificates in the essentials of the music industry. I strive to authentically connect to those around me and help others gain the valuable introspection required to effectively build a team. I take on leadership roles in a creative way allowing for thorough communication and organization while maintaining a sense of community. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Brand Manager • Marketing Coordinator • Business Development Manager BRAND ARCHETYPE - As someone with a creator brand archetype, I am able to view things through a creative and innovative lens. I inspire others around me to think outside of the box and listen to their intuition in order to work towards their visions and goals. I approach my work with a sense of self expression and determination which positively impacts my work and my environment. Marketing Manager for the Music Industry Picture Relevant to Your Industry Goes Here
  • 4. Hiring Managers TARGET AUDIENCE Warren B. Outreach Plan: • In order to prepare for reaching out to Warren B, I will become knowledgable on the iHeart Media company values and ensure I have a professional message and goal to communicate to him. • I will connect with Warren on LinkedIn in order to establish communication. I will send my initial outreach through LinkedIn and any discoverable email address. • After initially contacting Warren, I will follow up after 2-4 weeks with another message and maintain interactions on social sites. Talent Acquisition at iHeart Media Lindsey Hargis Outreach Plan: • I will prepare for contacting Lindsey Hargis by educating myself on Sony Music as a company and create an outreach goal for myself in order to effectively communicate. • I will connect with Lindsey on LinkedIn with a message stating my personal brand and my career interests. • I will follow up by continuing engagement on social sites and sending a follow up message after 2-4 weeks. Talent Acquisition at Sony Music Mariah Douglas Outreach Plan: • I will prepare to reach out to Mariah Douglas by engaging with the Universal Music Group company to learn their values and create a goal for outreach. • I will reach out to Mariah Douglas by connecting on LinkedIn and contacting her company email. I will send a message stating my personal brand and sharing my outreach goal. • I will follow up by sending a message 2-4 weeks after initial contact as well as maintain social site engagement. Talent Acquisition at Universal Music Group
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) ➡I will begin to build my career with entry level jobs and continuously expand my resume and portfolio. Specifically, I will have a full-time position at a music related company working in events, marketing, or management. Mid Term: (2027) ➡ I will grow my portfolio and job experience to a higher level of professionalism and establish a business network. Specifically, I will have 400+ connections on LinkedIn, a consistent blog, and a personal email list. Long Term: (2030) ➡ I will be an established member of the music business as a leading voice in creativity and development. Specifically, I will have a secure senior management role leading a team and have a well developed business website.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Project Management SOFT HARD Novice / Adept / Expert Microsoft Excel Novice / Adept / Expert Leadership Novice / Adept / Expert Communication Novice / Adept / Expert Adobe Creative Cloud SOFT HARD Novice / Adept / Expert Data Analytics Novice / Adept / Expert Multitasking Novice / Adept / Expert Time Management Novice / Adept / Expert
  • 7. I help marketing teams maximize the effectiveness of teamwork by developing individuals person skills, creativity, and communication. PROMISE
  • 8. CREDENTIALS Work Experience: • Radio DJ and Event Volunteer • Barista Team Trainer • Tumbling Instructor and Class Manager Education: • Artist Management, Certificate Berklee College of Music • Music Industry Essentials, Certificate Clive Davis Institute of Recorded • Music Business Bachelor’s Full Sail University: Expected Graduation, May 2025 Volunteer Work: • Crave Festival - Lexington, KY 2022 • WRFL Birthday Bash - Lexington, KY 2023 • Adoption Fundraiser, Lexington, KY 2023 Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Melissa Callahan Industry Experience: • Agent Training Intern • Street Team Member, Fan to Band • Administrative Assistant Education: • Business Marketing Associates Degree: Mountain Gateway College • Music Business Bachelor’s: Full Sail University, Grad. 2024 Leadership Experience: • Administrative Assistant: Takes on a leadership role at Highlands Community Services • Street Team Member: Helps lead team members Skills and Proficiencies: • Time Management - 3 endorsements • Written Communication - 0 endorsements • Management - 0 endorsements Gray Lee Overall Online Presence: • Currently has 168 connections as well as a customized banner and professional headshot. Profile has activity and publications, but lacks descriptions of job experiences. Grade: Average, 75/100 Industry Experience: • Radio DJ, Station Events: WRFL • Festival Tabling Education: • Music Industry Essentials Certificate: Clive Davis Institute of Recorded Music • Artist Management Certificate: Berklee College of Music • Music Business Bachelor’s: Full Sail University, Grad. 2025 Leadership Experience: • Barista Trainer: Training, coaching, and leading new team members to help them adapt and grow • Tumbling Class Lead: Lead classes of 5-10 members and implement improvement plans and progress tracking between teams Skills and Proficiencies: • Leadership - 0 endorsements • Event Management- 0 endorsements • Digital Marketing - 0 endorsements Overall Online Presence: Currently only has 3 connection but has a customized banne and semi professional headshot. Profile has detailed experience and skills but lacks articles and activity. URL is customized to aid in detail. Grade: Average, 70/100
  • 10. COMPETITION Grace Morrow Noteworthy Experience: • Editor for high school show • Catering Event Staff • Apprentice at 1520 Vision • Promotions Assistant at iHeart Media Gray Lee Industry Experience: • Promotions Assistant: iHeart Media • Street Team Member: Fan to Band Education: • High School Diploma Skills and Proficiencies: • Advertising - 1 endorsements • Photography - 1 endorsements • Communication - 1 endorsements Overall Online Presence: • Currently has 175 connections, a customized banner and lacks a professional headshot. Profile has detailed features and activity, but could use more descriptive experiences and skills. Grade: Average, 80/100 Industry Experience: • Radio DJ, Station Events: WRFL • Festival Tabling Education: • Music Industry Essentials Certificate: Clive Davis Institute of Recorded Music • Artist Management Certificate: Berklee College of Music • Music Business Bachelor’s: Full Sail University, Grad. 2025 Leadership Experience: • Barista Trainer: Training, coaching, and leading new team members to help them adapt and grow • Tumbling Class Lead: Lead classes of 5-10 members and implement improvement plans and progress tracking between teams Skills and Proficiencies: • Leadership - 0 endorsements • Event Management- 0 endorsements • Digital Marketing - 0 endorsements Overall Online Presence: Currently only has 3 connection but has a customized banner and semi professional headshot. Profile has detailed experience and skills but lacks articles and activity. URL is customized to aid in detail. Grade: Average, 70/100
  • 11. BRAND POSITION For hiring managers that are looking for someone to lead their team to a place of strong communication and effective personal strength, I can provide the ability to help individuals look inward in order to harness their personal skills, strengths, and weaknesses. This allows teams to develop individually and as a unit in order to optimize business goals. This differentiates me because my leadership offers community workshopping to ensure every team member is valued and developing.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Music Biz 2024 ‣ May 13th, 2024 | Nashville, TN • ASCAP Experience ‣ June 21st 2024 | Los Angeles, CA • East Coast Music Conference ‣ May 1-5, 2024 | Charlottetown, PE Digital Marketing • Primary Content: The primary content that I produce will be follow along, vlog type content that takes my viewers through my creative experiences with me. • Primary Tools: I will primarily use TikTok, Instagram, and YouTube to promote my content 3-5 times a week. I will also maintain a Facebook and LinkedIn presence. • Website: I will leverage my website to keep my portfolio up to date with any projects or accomplishments that I want to display. I will additionally link my blog posts and professional developments.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will find a mentor who is ambitious and creative with a bustling lifestyle to help guide me through my career growth. I will establish this partnership by December of 2024 Formal Education • Music Business Bachelor’s Degree - Full Sail University, 2025 • Business Marketing Master’s Degree - University of Kentucky, 2027 Technical Skills • Microsoft 365 - Coursera Microsoft 365 Fundamentals, March, 2024 • Adobe Creative Suite - Skillshare Adobe Illustrator Courses, June, 2024 • Data Analytics - Coursera Data Analytics Certificate, November, 2024 Soft Skills • Negotiating - CIM Tips For More Successful Negotiation, February, 2024 • Conflict Resolution - Pollack Peace building Conflict Resolution for the Entertainment Industry, March, 2024 • Presentation Skills - Masterclass Present With Confidence, April, 2024
  • 14. Gray Lee You know how some businesses can’t function well as a team? Well, what I do is bring teams together using introspection and creativity to drive collective innovation and communication. In fact, I have increased the team functionality of a business allowing for a 5% increase in customer satisfaction.
  • 15. REFERENCES - O*Net online. O*NET OnLine. (n.d.). https://www.onetonline.org/ - LinkedIn job search: Find us jobs, internships, jobs near me. LinkedIn. (n.d.). https://www.linkedin.com/jobs - Career Community & Conversations | Glassdoor. (n.d.). https://www.glassdoor.com/Community/index.htm - Job search: Millions of US jobs (hiring now) near you - 2023. ZipRecruiter. (n.d.). https://www.ziprecruiter.com/ - Long, B. (2023, July 5). Hard skills vs. soft skills: What are they? (with examples). Insight Global. https://insightglobal.com/blog/hard-skills-vs-soft-skills/ - ECMA 2024. East Coast Music Association. (n.d.). https://www.ecma.com/ecma-2024/ - Music Biz 2024. Music Business Association. (2021, July 1). https://musicbiz.org/events/ - Honeyman, T. (2021, December 3). 3 tips for a more successful music industry negotiation. Music Careers | Expert Advice - Careers In Music. https://www.careersinmusic.com/3-tips-music-industry- negotiation - ASCAP Experience Conference. ASCAP Experience 2023. (n.d.). https://www.ascapexperience.com/home - Microsoft 365 fundamentals. Coursera. (n.d.). https://www.coursera.org/specializations/microsoft-365- fundamentals?--

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.