1. UGA’s Event Proposal
Event Proposal
Saturday June 18th 2022
Prepared By: Brittney Kunder
February 25, 2021
Instructor: Eric Bartels
2. UGA’s Event Proposal
Executive Summary
In the fall Saturdays here in south are typically filled with tailgating and football. The University
of Georgia’s football organization is even one of the most loved teams in America. We want to
bring in some of that excitement for our Women’s Basketball team. Last year we created an
event to bring more awareness to women’s sports and was able to partner with the community
and developed a Girls 3 on 3 Basketball Tournament. Our event was profitable and considered
to be a success as our turnout was what we had planned for.
Background
Last year was our official first year of this event and to say it was a success is an
understatement. Not only did we generate a profit, but we also did gain more attention for our
women’s basketball team. For this upcoming second year of the event, Project Manager
Brittney Kunder and team, plans on altering a few features to make an even bigger impact than
the previous year. The tournament will take place again at Stegeman Coliseum on Saturday
June 18, 2022 after the women’s basketball season has come to an end.
We have an opportunity to be a leader and set an example in the industry so others can take
notice and make these positive changes in their organization as well. The overall purpose of the
event is to drive more awareness to women’s sports and to give the younger generation of
women athletes the opportunity to have a spotlight. The UGA has a huge fan base across the
nation. We have the potential to get this event, and this idea, in front of a lot of eyes, not just
the ones in attendance of the event.
Proposal
3 on 3 Basketball Tournament
The event will host teams of three to four girls ages 14-18 to plays to play a round robin single
elimination tournament. The first 16 teams to register will be entered to participate. The
tournament will be hosted at Stegeman Coliseumand the first game will begin at 10:30am.
Players will be invited to arrive early to meet the UGA women’s basketball team and coaches.
Tickets will go on sale for the general public and attendees will be able to view the event at the
venue. Concessions stand will be available for attendees and participants to purchase any food
or beverages needed. Teams will play games till first team reaches 21 and wins by at least two
3. UGA’s Event Proposal
points. The final game will be played as two 14-minute halves and the team that comes out on
top will be the tournament winner. This team will win a tournament trophy, a practice session
with the UGA women’s basketball team, as well as tickets to the opening game of the following
season.
Objectives
There are a few ways we can measure that this event will be a success. Even though we are
looking at this event as an opportunity of movement we also need to be made aware of the
monetary elements as well.
1. Sell $5000 in UGA Merchandise.
2. Achieve 10% conversion of attendees for season tickets for upcoming UGA Women’s
Basketball Season.
3. Increase Instagram and Twitter followers by five hundred by the end of the event.
Deliverables
Title Description Notes
Event Tournament Bracket Random draw after team
registration
Jersey Reversible jersey to wear
during gameplay
Personalized with players last
name
Timeline
Task Name Duration
Name Team Leaders 4 days
Create Plan 10 days
Communicate with Athletic Director 2 days
Create Budget 5 days
Contact Sponsors 14 days
Create Media Content 5 days
Open Registration and Ticket Sales 21 days
Order Supplies 10 days
Purchase Insurance 2 days
Hire Staff Members 5 days
Contact Local News 2 days
Order Merchandise and
Food/Beverages
3 days
4. UGA’s Event Proposal
Tournament 1 day
Provide Clean-up 1 day
Review Event Outcome 3 days
Resources
Type Quantity Notes
Stadium Basketball Court All games will take place on main court in
Stegeman Coliseum.
Locker Rooms Home Locker Room Players will need space to get dressed and
prepare for game play.
Food/Beverages Need concessions for
350+ attendees
2 Concessions stands open near entrance of
main court for attendees to purchase food
and beverages.
Staff Members Paid and Volunteers We will need staff members to help with
parking, concessions, guest services, and
officials.
Medical Staff 2-3 experienced
members
Will need to be able provide care for
emergency issues for participants,
attendees, and staff members. Will want
ambulance on site.
Merchandise Large variety of UGA
items available for
purchase.
Will offer sweatshirts, t-shirts, hats, and
memorabilia for purchase.
Signage Signs for sponsors and
advertisements
Will needs posters with sponsor logos as
well as advertisement purposes.
Jersey/Awards 16+ jerseys, medals
and 1st place trophies
Personalized jerseys with participants last
name, participation medals and a 1st place
trophy for each member.
Utilities Lighting and air
conditioning
Will need lighting in venue as well as air
conditioning.
Sound System Microphones and
speakers
Will need system working in main court to
announce games and interact with
attendees.
Website 1 website from UGA
main page
Rules and Regulations will be listed as well
as an area to sign up as a participants and
purchase tickets.
Point of Sale System On website as well for
concessions and
merchandise
POS for players to pay registration fee and
for attendees to purchase tickets. Will also
need POS at concessions and merchandise
locations.
5. UGA’s Event Proposal
Budget
Year 1 Year 2
Total Income $41,485 $48,825
Total Expenses $34,940 $38,025
Total Profit $6,545 $10,800
We have multiple items that come as expenses for this event however our estimated income
outweighs the expenses therefore giving us a profit after all said and done. Line items such as
food, beverages, staff members, equipment and others will fall into the expense category. As
far as our estimated income we heavily rely on our donors and sponsor to help fund the
majority of this event. We may have to dive into our funds to pay for the expenses up front but
the income we receive in return will pay that back and some.
Reporting
Communication has to be a top priority for this event to be successful. From the beginning
planning stages to the day of the event everyone will need to be on the same page. We will
host weekly meetings with each team leader to discuss any issues and to keep the timeline in
check and if we need to make any changes we can swiftly. We will keep to small meetings
where team leaders will be the only ones in attendance, so matters are kept close nit and we
do not run into any issues where something is left behind when too many hands are on the
project.
Risk Assessment andContingency Plan
Risk Details Likelihood
Low Ticket Sales Not selling the number of tickets
needed-low engagement
Low
Injury Player, attendee, or staff member
becomes hurt
Medium
Venue Issues Sound system, lighting, concession
issues.
Low
6. UGA’s Event Proposal
The marketing strategy we will have in place will help spread the word of getting the
community involved therefore ticket sales should not be a high issue. We can do as much as we
can do to create a safe environment for all people at the event. If the need arises we will have
trained medical personnel on site with an ambulance if needed. If we run into any issues
regarding our sound system, air conditioning, or concessions stand we will have a mechanic on
site and a trained tech specialist to make sure everything can be fixed in a timely manner. We
will have a soft open the day before the event to make sure everything is working as it should
be.
Success Criteria
To measure the success of the event we will first look at the overall turnout. We want to know
how many attendees we had in attendance and measure that with the amount of ticket were
sold. One of our main focuses is to grow the fan base of the women’s basketball team. To
measure the success, we will view our new followers on our social sites as well on any season
tickets sold for the upcoming season. Lastly, when it comes to the merchandise and concessions
we will look at the total amount of items sold in coordinates with the number of items that’s
had to be purchased.
Appendix
Event Logo
