This document provides an overview of Gatorade's marketing strategies and partnerships with athletes like Serena Williams, Usain Bolt, JJ Watt, Dwyane Wade, and Lionel Messi to promote their sports drinks. It discusses customer feedback on taste and hydration benefits. The document also references Gatorade's investments in their Sports Science Institute and moves into digital fitness. Key statistics are provided on bottled water and sports drink market sizes.

1. PRESENTED BY BRITTNEY KUNDER

4. Dwyane Wade and Gabrielle Union
Lionel Messi
JJ Watt
Serena Williams
Endorsements
Usain Bolt

5. Customer Feedback

6. Great Product!!
This is a really great tasting
drink made by gatorade!
People are Talkin’
Taste Great and Works Great!
This is a really great tasting drink made
by gatorade!
Great for Hydration!
Product is great for hydration and they
taste g. great! A must have for
summer activities!
Sucralose
This is a form of aspartame,
YUCK!
Artificial Sweeteners
This product contains aspartame and
dyes. Not Happy.
Water is Better
I like to drink water for when workout. I
don’t . have to worry about all
the sugars and dyes.

7. Gatorade Organic
Gatorade Zero
Gatorade
Propel

9. Gatorade Water
Introducing

10. H20Gatorade
Electrolytes
The Perfect Pair

11. Americans say bottled, still,
or sparking water is their
most preferred non-
alcoholic beverage

12. $1 Billion$
Money Talks
$6 Million

13. Gatorade Sports Science Institute

15. References
Loria, K. (n.d.). Gatorade CMO Refuels Strategy to Engage Digital-Native Athletes. Retrieved from https://cmo.adobe.com/articles/2017/10/the-
cmocom-interview-andrew-hartshorn-cmo-gatorade.html#gs.bo4d7x
IMG Academy. (2020. August, 2) Inside Gatorade Sport Science Institute. Received at
https://cn.imgcampusmap.com/#!BLD_2015010958744%7B%22child%22%3A%22FAC_2015010255350%22%2C%22childEmbedMedia%22%3A
%22IMG_2015010237841%22%2C%22embedMedia%22%3A%22IMG_2015070199599%22%7D
Esterl, M. (2016, March 10). Gatorade Sets Its Sights on Digital Fitness. Retrieved from https://www.wsj.com/articles/gatorade-sets-its-sights-on-digital-fitn
Raja, A. (2019, December 31). Serena Williams and Usain Bolt appear in inspirational Gatorade Advertisement. Retrieved from https://www.tennisworldus
Sports, H. C. (2015, August 18). Texans star J.J. Watt teams up with Gatorade to prank customers (w/video). Retrieved from https://www.chron.com/sport
Chi City Sports. (2019. March 19) YouTube; Dwyane Wade Gabrielle Union Kick Off New Gatorade Campaign. Retrieved at https://www.chicitysports.com
https://www.youtube.com/watch?v=bnw-yAGJQM8
Insights, A. M. (2020, February 24). Global Sports Drink Market is Expected to Reach US$ 32.83 Billion by 2027, Retrieved from https://www.prnewswire.c