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Sheffield Wednesday is pleased to share the results of our first ever Matchday Experience Survey.
Launched in March 2010, the survey asked random selections of supporters for feedback following each home game. Nearly 1,600 responses were gathered up to the end of last season with invitations to take part sent via email, through OurWednesday.com and on the Sheffield Wednesday Facebook page.
Specific areas for fans to feedback on included Ticketing, the Owls Megastore, Stewarding, Catering and Entertainment – however, supporters were asked to try and exclude the performance of the team to ensure objective feedback around those key areas.
Despite the difficult times on the pitch, the results of the survey contained some extremely positive feedback for all areas of our matchday operations. The Owls Megastore and Matchday Programme received high scores along with Stewarding and access to the ground.
A number of other areas received valuable feedback, including facilities, pre-match & half time entertainment, ticket pricing, smoking areas and catering quality. The relevant Heads of Department have been asked to put together responses, which are available by viewing the Survey Results presentation.
We are pleased to announce an Overall Support Satisfaction score of 69%, based on the number of people responding ‘Good’ or ‘Excellent’ in response to how they rated their overall matchday experience. This beats our initial target of 60%.
Additionally, 72% of respondents were happy that they received value for money when they visited Hillsborough.
Sheffield Wednesday will be continuing to gather feedback on the Matchday experience throughout the new season and more details will be released following our first home game against Dagenham & Redbridge.