This document provides a request for proposal to analyze and improve the athletic program and fan experience at Chaminade Julienne High School. It evaluates the current game day experience and identifies opportunities for improvement such as adding video board content, contests, and promotions. It also analyzes the school's sponsorship program, comparing it to other schools and providing recommendations to increase sponsorship levels and measure return on investment. An internship program is proposed to sustain video board operations. The goal is to improve the fan experience at games and generate more revenue to support the $100,000 annual athletic budget.

1. 1
Chaminade Julienne Request for Proposal
2016

2. 2
Table of Contents
Executive Summary………………………………………………………………………………3
Evaluation of Current Game Day Experience………………………………………………….4
SWOT Analysis CJ Athletics and Fan Experience………………………………………....5-6
Target Audience………………………………………………………………………….............7
Market Research: Recommendations for Improving the Game day Experience……..8-11
Video Board Content Plan………………………………………………………………….12-14
Pre-Game Pump Up Video Outline…………………………………………………………...15
Recommendations Based on Data: Game Day Experience
(Fan experience, Social Media, Video Board & Pump up video-Randy, ROI-possibly geared
toward sponsorship, ROO)..........................................................................................16-17
Best Video Board Practices: Recommendations for use and operations
(Technical)………………………………………………………………………………………18
Evaluation of Current Sponsorship Program……………………………………….…...19-26
Market Research: Sponsorship Program………………………………………………..27-28
Comparison of Other Schools Brand Impressions and Price per Impression…………29
Recommendations Based on Data: Sponsorship Program……………………………….30
(Video Board, ROI, ROO)
Internship Program………………………………………………………………………….…31
Appendix…………………………………………………………………………………….32-36

3. 3
Executive Summary
In this Request For Proposal we are analyzing the Athletic program for Chaminade
Julienne High School in Dayton, Ohio. To do so we teamed up with Associate Director of
Development, Mike Lehner, and Marketing Associate, Alex Vandersluijs at Chaminade Julienne
High School.
Our Objective for this RFP is to Improve the Game day Experience at the Athletic Events
through the Operational plan and Engagement Plan of their HD Video Board, Build an Internship
program to sustain the HD Video Board Operations, and Evaluate their sponsorship program
with regards to pricing and ROI, and comparing the sponsorship to other schools.
To help build fan experience we are going to analyze the current experience identifying
the strengths, weaknesses, opportunities, and threats for game days. We will also identify the
target market for Chaminade Julienne, and then provide recommendations for improvement
based on identified opportunities, trends, and personal creativity. This will include an analysis
the HD Video Board that they have received, along with a customized plan for video board
content with a 1 minute long pump up video to be used across the 9 sports teams. To create a
sustainable plan for Chaminade Julienne, we will create an Internship Program and an
operational manual for video board operations.
In addition, we are going to research ways to create more funds within the Athletic
Program in order to alleviate Chaminade Julienne’s $100,000 Operational Budget. With Market
research of different schools and an evaluation of the current sponsorship we will point out the
ideal sponsorship levels and ways to increase sponsorship to reduce the costs for the school.

4. 4
Evaluation of Current Game Day Experience
Reflecting on the experience at the CJ Vs. Alter game on February 12th, the current game
day rituals have been successful however improvement using the technology CJ has
been fortunate to have, will increase spectator's involvement.
Video Board Analysis at the game:
● Alumni Video shown during warm-ups - (wasn’t shown at Alter game)
● Sponsors appeared on board
● OHSAA video shown
● Player pump up video shown
● During the game- CJ Logo shown
Student Section Analysis
● Valentine’s Day themed game - Fans dressed in Red, Pink, White, some Miscellaneous
● Chants being yelled by fans
● Phone flashlight pre game
● Tv crew filming game
Halftime
● No halftime contests
● Not much excitement
● News crew filming
Overall Game Day Experience
● Attendance- Don’t have a problem having people come to the games
● Limited Seating
● Pep band not at the game

5. 5
S.W.O.T Analysis- CJ Athletics
Strengths:
● 20,000 Living Alumni
● Most Diverse High school in Ohio
● Located in the Heart of Dayton
● New Eagle Tennis Center
● Two 12 Foot HD Video Boards
● New Football Field
● 665 Current Students
Weaknesses:
● Little Knowledge of ways to operate video board
● Limited space in athletic facilities
● New Sponsorship program developed in 2015
○ Little to no sponsorship engagement
● $100,000 Operating Budget
● Students have to pay to attend most popular athletic events
● Limited parking around facilities - Sporting events
Opportunities:
● Ability to grow sponsorship
● Use of Video boards to engage customers
● Among a very slim amount of high schools with video boards
● “Dayton’s High School”
● Increase school’s attendance and recognition - sports and academics
Threats:
● University of Dayton Athletics
● Wright State Athletics
● Big events going on in the Dayton Area

6. 6
S.W.O.T. Analysis - Fan Experience (Sporting events located in Gymnasium)
Strengths:
● Great attendance at games - Parents, students, and other fans
● Engaged and energetic student section
● Themed games
● Friendly atmosphere and fans
● 2 Video Boards
● Renovated gymnasium
Weaknesses:
● Not much fan engagement with the video boards besides pump up video
● Absence of fan contests
● Don’t know much about software for video boards
● No intern right now to help with fan experience
● Limited seating, especially in student section
Opportunities:
● Learn video board software to broaden promotional options, fanchants
● Marketing and appealing to a wider target audience and millennials/boomers
● Use of social media and quizzes to engage fans
Threats:
● Complications with the software or video board

7. 7
Target Audience
We believe that the target market for Chaminade Julienne is going to be to capture the students
at CJ, the parents, and the living alumni within a 15 mile radius of CJ.
In high school athletics there is a limited amount of space available at most of the athletic
games especially as an inner city school. Also with the limited amount of resources to market
the school, we must target A) The people with the most connections to Chaminade Julienne
who are most likely to attend athletic games and B) People who will be most engaged in each
game to maximize the ROI and ROO for each athletic game.
ROI will be broken down into the money that we receive from each athletic game whether that is
from tickets, merchandise, food and beverage sales, sponsorship, and fundraising. ROO will be
measured in the game day atmosphere in each game which includes how loud the fans are
getting,the enjoyment and engagement of each fan, and the overall service quality provided at
each game. To increase both ROI and ROO at each games, we will be targeting the warmest
leads which would be CJ Alumni, current students, and parents.

8. 8
Marketing Research: Recommendations for Improving the Game day Experience
Fox 45 - Dayton Student Section of the week
Showcase students and teams with the most participation and involvement
● Online voting - Students and fans vote online
● Fans showcased during the special, vote to be part of the ultimate game
● This will give the kids a goal and incentive to attend competitions
Adding a pep-rally band stage in the corner of the gym - Platform/risers
● Adding fan engagement and excitement
● Will be right next to the student section
● Naming of the student section
● Incorporate them into the pre game excitement, cheers and chants
(Website in Appendix, Number 1)

9. 9
Handouts
● Rally Towels given out to the student section
● Game schedule - Season magnets
● Foam noodles
● Small coupons from sponsors
● Sunglasses or Leis - Beach Night
Raffles during lunch hours / Student quiz question
● Answer will be revealed on the video board at half
● Get a prize - CJ T-Shirts etc.
Post game meal sponsors- Meal party for parents, students, and fans.
● Hosted by the sponsors
● Banner hung up in the lunchroom where the food will be served
Music between timeouts
● gets fans, players and spectators pumped up
Create a backdrop to go along with themed games.
(students take pictures behind this)
● Have intern take pictures of these students to post on CJ MBB FB page
● Kids will post their pictures on social media. On each picture taken by intern will have the
CJ logo in the corner, advertising
CJ Athletics media background - Take pictures in front of
http://schoolpride.com/Media-Backdrops

10. 10
CJ INSPIRES backdrop
Going along with the Dayton Inspires Campaign
Have students announce games on school daily news
● Gets students attention, and themed games and promotions will be announced
Used this strategy: Missouri State Basketball: Pizza Hut "Shoot for Ten" Contest - If this
lucky fan can make baskets from the middle of the lane, they will win free food from Pizza
Hut.(in this case Marion’s Pizza) - Sponsor
Used this strategy: Oklahoma City University Athletics – Marketing and promotional
campaign for students/franchise-restaurant/team
Bringing more students to the game by honoring one campus student group of fans ( named
student section ) at every home CJ game - All Sports.
● Start of the year………. Send every student group a form that allows them to nominate
themselves as the group of the game.
● The more games they show up to and support the more likely they are to be chosen
● Select the winning groups and assign the game that they will be honored at
● Sit in Leather couches and loveseat donated by someone
● Located front row of the student section (courtside)- enough far back to the point where
it doesn’t interfere with the play
● Jimmy John’s delivers a 5’ sub sandwich and sets it up on a table
● Displaying a banner hanging from the table. ( logo and choice)

11. 11
● An announcement is made at half time recognizing the devoted fans for their dedication
to the team and Red Scare.
● Group chosen gets to eat a free meal, sit in front row seats, and is acknowledged
through a PA Announcement at the game.
● “Jimmy Johns Group of the Game”
● Fans passing by the table or in the students section look at Jimmy John’s great product
at every game
● Promotion for the team and gets more people coming out to the games, and more
money is being brought in from the fans

12. 12
Video Board Content Plan
Use of the Video Board to Guide game cheers
Halftime Quizzes on historical facts
● This will get the returning alumni involved and current students
● Using an app that will be hooked up to the video boards.
● People who participated and guessed the right answer awarded a coupon from the
incorporated sponsors to the restaurant or store. - Example: Marion’s Pizza
Craziest Fan competition
● Fans dressing up for themed games
● Veterans night, beach night, jersey night, holiday themed nights
● During halftime craziest fan gets face time on the video board

13. 13
The Addition of Snapcastr
SOCIAL WALLS
● Engages crowds before, during and after any sporting event,
● Utilize your venue’s video boards, concourse TVs or other connected displays to
● Showcase the best social excitement from your fans
● Get fans engaged and recognized for their team spirit and dedication
● Shown at end of games or pre game
SPONSOR INTEGRATION
Snapcastr provides multiple configurations that allow you to offer an exclusive sponsorship for
your entire event, or sell “tiered” placements by quarter, half or any other interval you desire.
Creation of a hashtag

14. 14
FAN PHOTO OF THE GAME
The Fan Photo of the Game creates a lasting memory for one lucky fan every game, while
encouraging thousands more to participate in hopes of the ultimate recognition.
● Snapcastr also can quantify social media buzz based on views, participation and graphs
http://www.snapcastr.com/sports/

15. 15
Pre Game Pump-Up Video Outline
Scene 1 Scene 2 Scene 3
Scene 4 Scene 5 Scene 6
Objective:
For our Pre-Game Pump up video we wanted to create something that captures the excitement
of “Dayton’s” High School, with the focus of their athletic dominance while keeping in mind the
rich history and alumni. Our video is a culmination of all of those things in a 60 second video, to
be used for each of the 9 Sports offered by Chaminade Julienne High School
Scene 1: Time Lapse of School Entrance Scene 4: Historical Film starting from oldest
Scene 2: Highlight Success Scene 5: Transition to new highlights
Scene 3: Lapse of school with Dayton in Back Scene 6: CJ Logo Breaks through competition

16. 16
Recommendations Based on Data - GameDay Experience
Sponsorship coupons
● If CJ reaches a certain point boundary, CJ will post a sponsors coupon code such as…
Text “RAINCHECK” to 888-222 (Chipotle’s)
Measuring and Analyzing Fan Engagement
ABI Research conducted a survey which revealed that 52% of all consumers will use mobile
coupons if they have them available, when shopping at their favorite stores.
ADVANTAGES / EFFECTIVENESS
1. It is Convenient: Text messaging Is so easy. Anyone can do it. Anyone can open the
message that is sent to them revealing the amazing coupon deal you’re offering. There’s
no scissors required and no headaches either! Mobile coupons are desired by the
consumer, and they’re far more likely to be redeemed.
2. Relevant Offers: When you implement text marketing into your business plans you can
create more personalized offers tailored to the exact needs of the consumer. This
reduces your lost time and the customer’s as well while eliminating spam and
headaches. Coupons that are relevant to their needs and desires are far more likely to
be redeemed and this is something that text message marketing makes easy..
3. All about the Timing: One of the best things about text message marketing is you can
pick and choose the times that you want to send the message. It is a proven fact that
timing is everything when you’re marketing to a cell phone. Sending a 50% off coupon
right before dinner is sure to create a response and a flood of people into your doors.
Add that special to a slow night and you’re a winner! This is just one example of
choosing the right timing, but it is safe to say this is an advantage that will grow on you
more and more as you progress in your messaging.
Example of text coupon sites for advertising - sponsorships Website- Creation of coupons
Slicktext.com

17. 17
Coupon Statistics
● 83% of shoppers have made an unplanned purchase based on a promotion/coupon
(http://www.businesswire.com/news/home/20130822005390/en/National-Study-Finds-
Retailers-Shopper-Motivation-Loyalty)
http://blog.accessdevelopment.com/ultimate-
collection-coupon-statistics
Online redemption of coupons from 2013-2016

18. 18
Best Video Board Practices: Recommendations for use and operations
(Technical)
Software: ProPresenter
(ProPresenter remote ($4.99) iTunes- is ideal for controlling or
observing any running ProPresenter application on your Wi-Fi
network can be controlled from: iPhone, iPad, iPod Touch or
Android
● Observe Mode: Allows users to browse through
presentations without affecting what is actually being presented to
an audience
● Control Mode: Adds the ability to click on specific slides to
make them live, play and pause song-sequence presentations, go
forward or back in the currently selected presentation, and clear
the presentation of backgrounds/foregrounds/audio.
The use of slides and formatting can be found by watching
https://www.youtube.com/watch?v=7YeJj
e0VA78 . This is basic training on how to
set up ProPresenter and gives a clear
overview.If the intern is given the chance
to tinker with this program, it will become
much easier to branch out on what the
fan experience coordinator can
incorporate into the events!

19. 19
Evaluation of Current Sponsorship Program : Current Sponsorship

20. 20

21. 21
Evaluation of Current Sponsorship Program :Current Sponsorship (Continued)
Platinum Level Sponsors ($10,000 Endowment):
● Marions
Blue Level Sponsors ($5,000 Endowment):
● TAR Inc.
● Netdemics
● Shook Construction
● Ohio Northern University
Green Level Sponsors ($1,000 Endowment):
● Gosiger Inc.
● Brixey & meyer
● Mainline
● Shiver Securities
● E.H. Noonan Heating & Air Conditioning
Gym Video Board: Total Home Games (based off 2015 Season)
Men’s Basketball-Varsity: 9 Games
Women's Basketball-Varsity: 9 Games
Men’s Volleyball-Varsity: 8 Games
Total: 26 Home Games
This information will be used to calculate total video board impression.
Estimated Attendance(shown in document below): 12,100
Attendance per Game: 465

22. 22
Evaluation of Current Sponsorship Program : Estimated Impressions

23. 23

24. 24
Evaluation of Current Sponsorship: Measurement & ROI
Based on this AIDA Model Provided by B2B International, there will be a 10% action on
sponsorship. We will evaluate the current sponsorships on this model using the game
attendance ,impressions, and average estimated purchase price for each of Chaminade
Julienne's current sponsors.

25. 25
Sponsorship Estimated ROI
Platinum Level Sponsors
Since Marion’s is a Restaurant, I believe that we can evaluate it based on the 10% Action from
the model shown above. At an Industry Average 5% Profit Margin
(http://www.forbes.com/sites/sageworks/2014/06/22/us-restaurants-margins/#7ee690881278)
they gain $32,647.50 from this $10,000 Sponsorship.
Green Level & Blue Level Sponsors
Green and Blue Level Sponsorships are a bit different because they are taken by
companies such as TAR Inc., Shook Construction, Ohio Northern University, Shiver Securities,
etc. These are entities that are a bit less successful for action on purchases from sponsorship
for a few reasons.
Companies such as TAR Inc. and Shook Construction have much bigger jobs that not all
people are going to use. Their Sponsorship could be evaluated based strictly on creating a
relationship with the school in order to get their big jobs.
For Example, Shook Construction is the company that is responsible for building the new
football stadium (Roger Glass Stadium) that Chaminade Julienne is building. This is a big deal
and well worth keeping a relationship with Chaminade Julienne based on the fact that in another
5-10 years they will most likely need another job done that Shook Construction to do. For the
$25,000- $50,000 they are spending on the sponsorship they are getting the money back when
they receive another $100,000+ job, in addition to receiving free marketing, good will, and
recommendations to other schools and businesses.

26. 26
Evaluation of Current Sponsorship Program: Market Research of Similar Industries
Wayzata High School (Minnesota)
Location: Plymouth, Minnesota
Current Enrollment: 3,160
Living Alumni: N/A
CIty Population: 73,987
Video Board Information:
● 264-Square-Foot
● Backlit panels and digital exposures
● At Football Stadium
Wayzata High School Football Stadium Estimated Capacity (based on similar sized
schools): 3,000-3,500
Admissions: $7 Adult, $5 Student and Senior
Sponsorship Information:
● $1,500-$10,000 per year
● Minimum 3 year Commitment
Other Key Notes:
● City Council and School does not want to offend people by constant commercial
exposure
● Use Board to engage fans through “Fan of the Game”, Starting Lineup,Live-Action
Footage
Comparison:
The sponsorship for Wayzata is similar to Chaminade Julienne's sponsorship pricing however it
is strictly for their video board. They also have a higher capacity at the stadium, allowing for a
higher attendance. However, they have less home games at football and Chaminade Julienne
has much more impression outlets to offer.

27. 27
Dickinson and Trinity High School, and Dickinson State University (North
Dakota)
Location: Dickinson, North Dakota
Current Enrollment (DHS, THS, DSU): 752, 253, 2572; Combined: 3,577
Living Alumni: N/A
City Population: 20,826
Video Board Information: N/A
Sponsorship Information:
● Stadium Holds 4,000
Comparison:
The sponsorship package shown is the combination of the 3 different Dickinson Schools using
the same field which gives them a higher amount to games to market. They take advantage of
that by pricing the sponsorship much higher and segmenting the sponsorship much more in
comparison to Chaminade Julienne. This is a different strategy and may be helpful to increase
revenue for Chaminade Julienne, however I believe Chaminade Julienne's sponsorship
segmentation would be on a smaller scale.

28. 28
Williston State College
Location: Williston, ND
Current Enrollment: 993
Living Alumni: N/A
City Population: 14,716
Stadium Capacity: 2,400
Total Attendance: 13,000
Sponsorship Information:
● Daktronics Video Board Sponsorship Priced at $5,000 with a 10 year commitment
Comparison:
Williston State College produces about the same attendance as Chaminade Julienne Athletics,
however they have a video board priced at $5,000. Chaminade Julienne is able to offer their
premium plan with 5 more marketing pieces at the price of $10,000. The city of Williston is also
much smaller than Dayton so the potential for a bigger impact of sponsorship through goodwill
and word of mouth is greater. On the flipside, the competition is greater and there is a more
saturated marketplace.

29. 29
Comparison of Other Schools Brand Impressions and Price per Impression
In this analysis we took either the average level sponsorship from the schools, or the
sponsorship that is the most similar to Chaminade Julienne’s and found the brand impressions
that the level had based on either the yearly attendance found on their website, or by assuming
75% capacity at their stadium and multiplying that by the events per year.
As shown in the bolded rows at the bottom, Chaminade Julienne’s sponsorship program with
the attendance outreach is right at the level of the average school. If we counted the different
times the brand was shown (brand impressions) throughout the game, the price per impression
is $.09, which is much lower than the average of the other schools.
One point to keep in mind when looking at the price per impression is that most of the schools
will have the sponsorship visible the whole time such as Wayzata, Williston State, and the
Dickinson, ND ($2000) Sponsor level. This means that although the sponsor is clearly visible
the whole time and gains more exposure, it is also subject to a diminishing effect on the
consumer, and they will not notice the sponsor as much.
In addition, in each of the schools they have much more sponsors than Chaminade Julienne,
therefore at Chaminade Julienne there is a higher likeliness that the consumer will notice each
sponsor.

30. 30
Recommendations Based On Data: Sponsorship
Based on a combination of the evaluation of the current sponsorship program, the ROI for
sponsors, brand impressions, market research and comparisons, and the price per brand
impression, these are the analysis findings and recommendation for the Chaminade Julienne
High School Athletics Sponsorship Program:
● The proportion of the current sponsorship levels compared to the brand impressions
offered is about equal and adequate
● ROI for Platinum Levels Based on the AIDA model gives a 300% return in profit for
Marion’s
○ The opportunity to increase this level is substantial based on the fact that they
are the primary platinum sponsor
○ There is an opportunity to market and leverage projected ROI to other local
businesses to grow the platinum level sponsorship group; look to add more
sponsors
● Green and Blue Level Sponsors seem to be involved with sponsorship of athletics to
show the sport in order to build relationships with the school, they are getting their ROI
based on the fact that they will be looked to fulfill big, school-wide projects
○ Another opportunity exists to leverage ROI, Brand Impression, and Price per
Impression graphs to show worth to sponsors and grow sponsors
● The opportunity exists to segment sponsorship similar to the Dickinson, ND schools in
order to generate more revenue
● Price per Impression Analysis shows that the sponsorship pricing is based correctly to
collegiate markets that are somewhat saturated
○ Look to price higher based on grounds of exclusivity
Since there is little to no knowledge of the exact impact and awareness that the sponsors are
making on each level, we would also like to implement a pre and post school year survey for the
students, parents, and faculty, effective the 2016-2017 school year. The survey will collect
baseline profile data of each student and then evaluate brand awareness before and after the
school year, as well as identify the businesses that the students visit the most. This data will
give the school an awareness measurement, and business information that could be used to
sell future sponsorship to competitors.
Sample survey can be found in appendix.

31. 31
Internship Program
Abstract:
Student must be interested in learning all aspects of promotions, event management and
extreme multi-tasking. The ideal candidate for this position will have a passion for creating a fun,
atmosphere during CJ sporting events. This intern should not be afraid to laugh at themselves
and have an interest in contributing to game day concepts and games. Primary focus is creating
a fun and engaging game day experience for fans as well as sponsors. Candidate must be a
quick learner or know how to already use ProPresenter as this software is vital to the video
boards and fan engagement of the basketball, and volleyball teams.Sports Management
students are encouraged to apply.Prior event management/sports marketing knowledge and
experience is a plus. Student at the end of the the internship will be given $500 for their support
and time spent at CJ.
Primary Duties:
Be able to use microsoft Excel, PowerPoint, ProPresenter, Avid, other sports technology
Must have excellent time management skills, upbeat personality, and ambition
Working with sales team and sponsors to ensure proper execution
•
Collaborate with team members to grow and enhance game day programming and activities
•
Plan and execute game day logistics
•
Be able to create a game day script
••
Manage promotions team to ensure smooth execution of promotion
•
Assisting with marketing, community relations and administrative duties.
Must be comfortable in front of a crowd
Requirement:
Must be done for internship credit - Approved with the University
Must be a Junior or Senior

32. 32
Appendix
1. http://www.stageright.com/view_product~pid~55&section=drawings.asp
2. http://www.athleticbusiness.com/Fundraising/sponsor-supported-video-boards-
make-impact-at-high-school-level.html
So is Wayzata (Minn.) High School, which this month will install an outdoor scoreboard and
similar 264-square-foot video board at its football stadium, a project that is expected to cost
$350,000. As at Hamilton, sponsors will receive backlit panels and/or digital exposures based
on their level of financial commitment - anywhere from $1,500 per year up to $10,000 per year,
with a minimum three-year commitment. "You might see a video board as a luxury, but this is
the world that kids are living in," says Sherwood, the school's director of athletics and
activities. "It's what you see at pro sports events, it's what you see at college games, and it
has a trickle-down effect. People say, 'Well, you could spend the money in other ways.' Yeah,
we could. But I don't think I could get a local business to sponsor the construction of
bathrooms. People chuckle, but that's the reality. No business is willing to give money for a
bathroom. But this, they want to support."
In Wayzata, where restrictions on signage unattached to buildings are in place even for
businesses, the city council needed reassurance from Sherwood and the Wayzata Athletic
Boosters' "Project Score" campaign that sponsors would not blatantly advertise specials
such as "your ticket stub is good for one free ice cream cone" on the video board. Even the
message "Like Us on Facebook" was debated. "As we kept marching through this and
rewriting the ordinance, each time we asked a question, we entered into territory that there
wasn't an answer for," Sherwood says. "The city council and I do not want people to be
offended when they come to a game and are constantly exposed to commercials on a video
board."
Sherwood even agreed to move the new scoreboard and video board from the old board's
location on one side of the field to the other side (at a cost of more than $22,000), in order to
avoid motorists being distracted by video clearly visible from nearby roads.
Wayzata plans to use the digital sponsorships for everything from the starting lineups and
opening kickoff to timeouts and a "fan of the game." "The days of a company giving you
$10,000 to put up a lit panel in a stadium or gym to help you pay for a scoreboard are over,"
Sherwood says. "So we need to have a way to get them involved with fans."
Sherwood also hopes to incorporate live-action footage on the video board courtesy of
student-operated cameras. "Part of the enticement is that we can tie this to the curriculum,"

33. 33
he says. "This isn't just a sports-only thing, and we can provide real-life experience for a TV
production class. The video board also can highlight nonathletic events and non-stadium
sports. The girls' tennis team or boys' cross country team could have video clips on there.
The video board gives us the option to celebrate all activities at home events, where a large
crowd would be exposed to many of the student body's successes."
Evaluation of Sport Sponsorship Programs:
2. https://www.marketstrategies.com/blog/2015/03/measuring-the-value-of-sponsorships/
3.http://www.dickinsonstate.edu/Assets/uploads/DickinsonStateUniversity/import/www.di
ckinsonstate.edu/bac/_docs/Booster%20Club%20Sponsorship%20Brochure--
%20Business.pdf
4.http://www.wsctetons.com/documents/2015/9/1//Corporate_Sponsorship_Menu.pdf?id=101
Evaluation of Game Day Experience Marketing:
5.http://grfx.cstv.com/photos/schools/mosu/sports/m-footbl/auto_pdf/2011-
12/misc_non_event/304682607.pdf
6.https://itunes.apple.com/us/app/propresenter-remote/id298127110?mt=8