The document contains a series of tweets from @Britopian about key aspects of social business transformation based on their book "Tweetable Moments". Some of the main points discussed are that social business transformation requires changes in leadership, culture, and employee behavior more than technology; people are the most important part of any social business; and that true social business requires internal communication and collaboration between departments to facilitate external conversations with customers.

1. @ Tweetable Moments from Chapter 1: Human Capital Evolved Smart Business, Social Business available at a book store near you … @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

2. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ A social business is built upon 3 pillars – people, process and technology. People are the most important despite the rhetoric #socialbiz @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

3. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Change management, culture and leadership are the most important attributes of social business transformation, the rest is fluff @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

4. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Social business transformation requires employees to change their behavior starting with top leadership of all organizations #socialbiz @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

5. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Technology and processes play only a small part in social business transformation #e20 #socialbiz @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

6. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Organizational leadership needs to do more than just say “we believe in social” they need to live it everyday #socialbiz @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

7. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Technology alone cannot change business. Leadership and change management is what facilitates true change #socialbiz @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

8. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Many people talk about social business but very few have actually lived through the organizational chaos #socialbiz @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

9. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ People change the organization, process improves it and technology facilitates it #socialbiz @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

10. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Humanizing a brand means that organizations should first humanize its operations – finance, support, sales, supply chain #socialbiz @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

11. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ A social brand is when any product or brand uses social technologies to interact with the social customer @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

12. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ It’s easy to be a social brand; more difficult to be a social business. It requires internal teams to actually communicate with each other @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

13. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Businesses cannot have effective, external conversations with the customer unless they can have internal conversations with each other first @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

14. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Communicating and sharing successful failures are only effective if an organization actually learns from it @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

15. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ A fully collaborative social business empowers cross functional teams to take ownership of social media; silos are non existent #socialbiz @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

16. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ A centralized organization rarely communicates across job function & geography. Silos reign and social media policies don’t exist @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

17. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Social media was bred from decentralized organizations; chaos reigns, no governance, no social media polices whatsoever @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

18. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Social business is not a trend; it’s a necessary evolution to required to innovate, increase collaboration and stay competitive @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

19. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Smart companies are beginning to plan for social business; others are forced into it due to the growing influence of the social customer @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

20. #TweetableMoments by @Britopian Tweetable Moments: Smart Business, Social Business @ Social business planning occurs when an organization wants to change and actually puts their money where their mouth is #socialbiz @BRITOPIAN 100% of all book royalties are being donated to Not For Sale

21. 100% of all royalties are being donated to Not For Sale Campaign! HTTP://WWW.NOTFORSALECAMPAIGN.ORG/