Youtility: Why Smart Business is about Help not Hype.

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#SoMeT13US Session.

Presenter: Jay Baer, Convince and Convert, @JayBaer

Published in: Business, Technology
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Youtility: Why Smart Business is about Help not Hype.

  1. 1. YOUTILITY Why Smart Marketing is About Help not Hype #SoMeT13US
  2. 2. @jaybaer The difference between helping and selling is just 2 letters #SoMeT13US
  3. 3. @jaybaer #SoMeT13US
  4. 4. @jaybaer #SoMeT13US
  5. 5. @jaybaer Youtility is marketing so useful, people would pay for it #SoMeT13US
  6. 6. @jaybaer Be a farmer, not just a hunter #SoMeT13US
  7. 7. #Infusioncon friend of mine awareness YoutilityBook.com @jaybaer
  8. 8. @jaybaer @jaybaer Personal and Commercial Collision #SoMeT13US
  9. 9. @jaybaer #SoMeT13US
  10. 10. @jaybaer #SoMeT13US
  11. 11. @jaybaer #SoMeT13US
  12. 12. @jaybaer #SoMeT13US
  13. 13. @jaybaer You are competing for attention against everything #SoMeT13US
  14. 14. @jaybaer Number of Blogs (in millions) 35 173 2006 2011 #SoMeT13US
  15. 15. @jaybaer If you create Youtility, your visitors will keep you close #SoMeT13US
  16. 16. @jaybaer Friend of mine awareness is replacing top of mind awarness #SoMeT13US
  17. 17. @jaybaer 3 types of Youtility #SoMeT13US
  18. 18. @jaybaer 1. Self-Serve Information #SoMeT13US
  19. 19. Sources Needed Before Making a Purchase 5.3 10.4 2010 2011 #SoMeT13US
  20. 20. “In 2012, 66% of leisure travelers said they plan to spend more time researching travel” Google, 2012
  21. 21. @jaybaer #SoMeT13US
  22. 22. @jaybaer if you make a bad decision now, you’re just lazy #SoMeT13US
  23. 23. @jaybaer @jaybaer #SoMeT13US
  24. 24. @jaybaer Average new customer reads 105 pages @jaybaer #SoMeT13US
  25. 25. @jaybaer Holiday World video
  26. 26. @jaybaer #TAIC
  27. 27. @jaybaer Relationships are created with information not people #SoMeT13US
  28. 28. @jaybaer 2. Radical Transparency #SoMeT13US
  29. 29. @jaybaer Trust is the prism through which all business success must pass #SoMeT13US
  30. 30. @jaybaer #SoMeT13US
  31. 31. @jaybaer McDonald’s video
  32. 32. @jaybaer @jaybaer #SoMeT13US
  33. 33. @jaybaer Promote your destination less. Teach about your destination more. #SoMeT13US
  34. 34. @jaybaer 3. Real-Time Relevancy #SoMeT13US
  35. 35. @jaybaer #SoMeT13US
  36. 36. @jaybaer #SoMeT13US
  37. 37. @jaybaer Give yourself permission to make the story bigger #SoMeT13US
  38. 38. @jaybaer How to create Youtility #SoMeT13US
  39. 39. @jaybaer What Do They Need? #SoMeT13US
  40. 40. @jaybaer We are surrounded by data, but starved for insights #SoMeT13US
  41. 41. #SoMeT13US
  42. 42. @jaybaer How Can You Address That Need? #TAIC
  43. 43. @jaybaer Monthly Active Instagram Users (in millions) 50 Twitter: 232 Million 150 Feb 2013 Sept 2013
  44. 44. @jaybaer Market Your Marketing #SoMeT13US
  45. 45. @jaybaer Content is fire, social media is gasoline #SoMeT13US
  46. 46. @jaybaer Use social to promote Youtility first, destination second #SoMeT13US
  47. 47. “Useful articles are forwarded 30% more often than average.” Contagious, 2013
  48. 48. @jaybaer Youtility is a Process Not a Project #SoMeT13US
  49. 49. @jaybaer Inspiration doesn’t respond to meeting requests #SoMeT13US
  50. 50. @jaybaer Is your marketing so useful, people would pay for it? #SoMeT13US
  51. 51. Jay Baer ConvinceAndConvert.com

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