Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
INBOUND15
Leadership in the
Digital Era
Charlene Li
Principal Analyst, Altimeter
INBOUND15
It’s About
Relationships
An engaged leader is
someone who uses digital,
mobile, and social tools
strategically to achieve
established goals as they...
#INBOUND15
Strategy is What You Do – And Don’t Do
1. Digital Transformation
2. Leadership
3. Culture
INBOUND15
Digital Transformation
INBOUND15
Who Are Your Digital Customers?
INBOUND15
Age 18-29 30-49 50-64 65+
% using Facebook 87% 73% 63% 56%
% using Instagram 53% 25% 11% 6%
% using Twitter 37% ...
INBOUND15
INBOUND15
“You’ve got to start with the
customer experience and work
backwards to the technology.”
- Steve Jobs
INBOUND15
Understand the Dynamic Digital
Customer Journey
INBOUND15
2 Leadership
INBOUND15
Listen at
Scale
Share to
Shape
Engage to
Transform
The Engaged Leader Framework
INBOUND15
Red Robin Enables Listening of
Customer Via Employees
INBOUND15
UPS’ Rosemary Turner Connects by
Sharing with Employees via Twitter
INBOUND15
Telstra CEO David Thodey Engages Frequently
INBOUND15
Define the
Relationship with
Engagement
INBOUND15
Purpose Drives Thodey’s Engagement
“I jump into customer issues because it’s dear to my heart.”
- David Thodey, ...
INBOUND15
The Impact of Follow-Through
“I don’t have the time.”
#MKTNATION
“It’s not about me.”
#MKTNATION
“I don’t want to get my organization in trouble.”
INBOUND15
Listen 15 minutes a day
Share a story that will inspire action
Engage strategically, sparingly
Three Ways to Hel...
INBOUND15
3 Culture
INBOUND15
63%
see changing company culture
as a top challenge
Altimeter Digital Transformation Study 2014
Culture Eats Str...
INBOUND15
Rigid Organizations Dynamic Organizations
Digital Requires a New Way of Working
1. Create a Culture
of Sharing
#EngagedLeader #MME15
INBOUND15
1. Create a Culture
of Sharing
INBOUND15
What stories could you
share that would
inspire action?
INBOUND15
Source: Edelman Trust Barometer, 2015
#EngagedLeader #MME15
Build Trust with Engagement
INBOUND15
“We tend to overvalue the things
we can measure, and undervalue
the things we cannot.”
- John Hayes, CMO of Amer...
Courage
INBOUND15
It’s About
Relationships
INBOUND15
Thank you!
Charlene Li
charlene@altimetergruop.com
@charleneli
INBOUND15
(general blank slide)
Charlene Li - Leadership In The Digital Era
Charlene Li - Leadership In The Digital Era
Charlene Li - Leadership In The Digital Era
Charlene Li - Leadership In The Digital Era
Charlene Li - Leadership In The Digital Era
Charlene Li - Leadership In The Digital Era
Upcoming SlideShare
Loading in …5
×

Charlene Li - Leadership In The Digital Era

1,320 views

Published on

INBOUND 2015

Published in: Marketing
  • Be the first to comment

Charlene Li - Leadership In The Digital Era

  1. 1. INBOUND15 Leadership in the Digital Era Charlene Li Principal Analyst, Altimeter
  2. 2. INBOUND15 It’s About Relationships
  3. 3. An engaged leader is someone who uses digital, mobile, and social tools strategically to achieve established goals as they relate to leading people and managing organizations.
  4. 4. #INBOUND15 Strategy is What You Do – And Don’t Do
  5. 5. 1. Digital Transformation 2. Leadership 3. Culture
  6. 6. INBOUND15 Digital Transformation
  7. 7. INBOUND15 Who Are Your Digital Customers?
  8. 8. INBOUND15 Age 18-29 30-49 50-64 65+ % using Facebook 87% 73% 63% 56% % using Instagram 53% 25% 11% 6% % using Twitter 37% 25% 12% 10% % using Pinterest 34% 28% 27% 17% % using LinkedIn 23% 31% 30% 21% How Different Really Are Millennials? Source: Pew Research, Social Media Update, 2014
  9. 9. INBOUND15
  10. 10. INBOUND15 “You’ve got to start with the customer experience and work backwards to the technology.” - Steve Jobs
  11. 11. INBOUND15 Understand the Dynamic Digital Customer Journey
  12. 12. INBOUND15 2 Leadership
  13. 13. INBOUND15 Listen at Scale Share to Shape Engage to Transform The Engaged Leader Framework
  14. 14. INBOUND15 Red Robin Enables Listening of Customer Via Employees
  15. 15. INBOUND15 UPS’ Rosemary Turner Connects by Sharing with Employees via Twitter
  16. 16. INBOUND15 Telstra CEO David Thodey Engages Frequently
  17. 17. INBOUND15 Define the Relationship with Engagement
  18. 18. INBOUND15 Purpose Drives Thodey’s Engagement “I jump into customer issues because it’s dear to my heart.” - David Thodey, CEO of Telstra
  19. 19. INBOUND15 The Impact of Follow-Through
  20. 20. “I don’t have the time.”
  21. 21. #MKTNATION “It’s not about me.”
  22. 22. #MKTNATION “I don’t want to get my organization in trouble.”
  23. 23. INBOUND15 Listen 15 minutes a day Share a story that will inspire action Engage strategically, sparingly Three Ways to Help Leaders Be Digital
  24. 24. INBOUND15 3 Culture
  25. 25. INBOUND15 63% see changing company culture as a top challenge Altimeter Digital Transformation Study 2014 Culture Eats Strategy For Breakfast Every Day
  26. 26. INBOUND15 Rigid Organizations Dynamic Organizations Digital Requires a New Way of Working
  27. 27. 1. Create a Culture of Sharing #EngagedLeader #MME15
  28. 28. INBOUND15 1. Create a Culture of Sharing
  29. 29. INBOUND15 What stories could you share that would inspire action?
  30. 30. INBOUND15 Source: Edelman Trust Barometer, 2015 #EngagedLeader #MME15 Build Trust with Engagement
  31. 31. INBOUND15 “We tend to overvalue the things we can measure, and undervalue the things we cannot.” - John Hayes, CMO of American Express Ask the Right Questions Around Value
  32. 32. Courage
  33. 33. INBOUND15 It’s About Relationships
  34. 34. INBOUND15 Thank you! Charlene Li charlene@altimetergruop.com @charleneli
  35. 35. INBOUND15 (general blank slide)

×