Starting Now!                    Presented by                Tyler Garns              Director of Marketing,              ...
This is not a demo         This is not a demo of Infusionsoft         Please visit         http://www.infusionsoft.com/dem...
Overview:         What’s with all the social media craze?         Why does social media work for some, and         not for...
52,300 Google results              for “social media fad”@tylergarns
fad: fad/fad/       Noun: An intense and widely shared       enthusiasm for something, esp. one           that is short-li...
Many people have      wondered if it’s a     fad because they’ve       struggled to get            results@tylergarns
For some: social     media is an excuse      for doing HARD         work (like         thinking)@tylergarns
News flash: For many of you (who are in denial),         social media has been a COLOSSAL waste of time.@tylergarns
But, everyone’s doing it!@tylergarns
Dudes - this                          is AWESOME!                                  of                           80%       ...
Time To Retrain Your Brain@tylergarns
<<< REWIND@tylergarns
Typical Customer            Lifecycle         Generate Interest         Sell, Sell, Sell         Get New Customers        ...
Growing Sales w/Typical       Customer Lifecyle       Generate Interest       to get 100       prospects       10 People B...
How to Double Sales       Double Ad Spend       Double Time Spent       Generating Traffic       Double Sales Efficiency    ...
Holes In Your                 Funnel      Hole #1: Lost Traffic         Ask yourself: How much         traffic came to my si...
Holes In Your                 Funnel       Hole #2: Lost Leads       Usually 10% of leads are       HOT - we convert those...
Did You Know?                        How many                           leads                            each             ...
Holes In Your                     Funnel     Hole #3: Lost Customers     You lose 68% of customers     because of INDIFFER...
Without a plan you fall into the      Typical Customer Lifecycle Trap@tylergarns
Poll:       Are you falling       into the Typical      Customer Lifecycle             trap?@tylergarns
Poll responses:         34% - I’m totally trapped         50% - I have 2 0f the 3 holes         14% - I have one hole in m...
Holes in your funnel      are a result of   focusing on tools &       tactics - while     ignoring strategy@tylergarns
Can you imagine?POINT “A” - SAUDA                          POINT                           “B” -                          ...
Any “expert” that     says with “You   MUST do X” where   X is a tactic (or a       tool), is an      “expert” to be      ...
Don’t buy any tool or  try any tactic if you    don’t have a map!@tylergarns
What’s The Result?CHAOS@tylergarns
Tools + Tactics (without strategy) = CHAOS@tylergarns
Build the Strategy               First@tylergarns
Framework for Strategy:   The Perfect Customer Lifecycle@tylergarns
@tylergarns
Service Business        Attract Traffic        Capture Leads        Nurture        Convert Sales        Deliver & Satisfy  ...
Heating & Air Conditioning@tylergarns
@tylergarns
Poll:          How much more        revenue per month       could your business       be producing if you       had a clea...
Poll results:         20% - $1,000/month         35% - $5,000/month         23% - $10,000/month         22% - $25,000/mont...
What would it be worth?                       Text              Download the template:              http://bit.ly/pcl-temp...
5 Stages to Use               Social Media         Attract Traffic         Capture Leads (a bit trickier)         Nurture P...
Social Media              Money Formula (R-Cg) * (F*Cr*Or*Pr) - h * T = Profit                     Memorize it! :)         ...
Social Media              Money Formula         R = Revenue per sale         Cg = Cost of goods         F = Number of foll...
Attract Traffic with         Social Media         Use social media to drive traffic to excellent         content (blog post)...
Attract Traffic with         Social Media         Good for traffic: Facebook, Twitter, YouTube,         LinkedIn,         Ca...
Capture Leads with        Social Media     Typically requires     some type of     integration     Or put a web form on   ...
Email is still the         “inner sanctum”@tylergarns
@tylergarns
@tylergarns
Nurture Leads with         Social Media         Use email to drive leads to your         social media profiles, content, et...
Customer Service        with Social Media         Monitor your brand (HootSuite,         Tweetdeck, Sysomos)         Monit...
Case Study         ThinkBigArt.com         In 2 months, I built an email list         of 2,000 photographers         Sold ...
@tylergarns
@tylergarns
@tylergarns
@tylergarns
@tylergarns
a y  d WOl     a y  w WNe      Tracking SM in GA              http://www.tylergarns.com/infusionsoft-lead-tracking@tylerga...
@tylergarns
@tylergarns
Lead Source ROI             Reports@tylergarns
What is              Infusionsoft?         If you combined ACT!, 1ShoppingCart, Aweber,         Salesforce.com, ConstantCo...
http://www.infusionsoft.com/demo@tylergarns
Who does it work for?         Professional Services      Internet/Info                                    Marketers       ...
From the BIG                 guys...@tylergarns
to...         Patrick bought 30 days ago         28 eCommerce transactions         Lead capture forms on his site         ...
and...         Shortly after Camilo Rodriguez (mortgage broker)         signed up with Infusionsoft.....         “I was so...
“The difference between an        ordinary business and an        extraordinary business is            implementation.”   ...
Quick-Start Bundle         Reserved for YOU         Dedicated Success Coach         Kick off Strategy Session         Cust...
Call your rep, or:              866.800.0004 ext 1    http://www.infusionsoft.com/demo@tylergarns
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Social Success: Turning Social Media into Measurable Revenue

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Social Success: Turning Social Media into Measurable Revenue

  1. 1. Starting Now! Presented by Tyler Garns Director of Marketing, Infusionsoft@tylergarns
  2. 2. This is not a demo This is not a demo of Infusionsoft Please visit http://www.infusionsoft.com/demo@tylergarns
  3. 3. Overview: What’s with all the social media craze? Why does social media work for some, and not for others? How you can build the RIGHT social media strategy and save a ton of time How to make money using social media Case study: 60 days, 2K people, How? Slides & Infusionsoft offer for those interested@tylergarns
  4. 4. 52,300 Google results for “social media fad”@tylergarns
  5. 5. fad: fad/fad/ Noun: An intense and widely shared enthusiasm for something, esp. one that is short-lived; a craze. The mullet is here to stay@tylergarns
  6. 6. Many people have wondered if it’s a fad because they’ve struggled to get results@tylergarns
  7. 7. For some: social media is an excuse for doing HARD work (like thinking)@tylergarns
  8. 8. News flash: For many of you (who are in denial), social media has been a COLOSSAL waste of time.@tylergarns
  9. 9. But, everyone’s doing it!@tylergarns
  10. 10. Dudes - this is AWESOME! of 80% sses bu sine the fai l in ye ars firs t 5 Are you copying someone who is failing?@tylergarns
  11. 11. Time To Retrain Your Brain@tylergarns
  12. 12. <<< REWIND@tylergarns
  13. 13. Typical Customer Lifecycle Generate Interest Sell, Sell, Sell Get New Customers Sigh Of Relief Go Do It Again Problem: 3 Holes In Your Funnel@tylergarns
  14. 14. Growing Sales w/Typical Customer Lifecyle Generate Interest to get 100 prospects 10 People Buy What if I want to double my sales?@tylergarns
  15. 15. How to Double Sales Double Ad Spend Double Time Spent Generating Traffic Double Sales Efficiency All of these are out of reach for small business Why?@tylergarns
  16. 16. Holes In Your Funnel Hole #1: Lost Traffic Ask yourself: How much traffic came to my site today and left without me capturing their info? How will I ever follow up with them again?@tylergarns
  17. 17. Holes In Your Funnel Hole #2: Lost Leads Usually 10% of leads are HOT - we convert those What about the rest? What about the people who aren’t ready to buy now?@tylergarns
  18. 18. Did You Know? How many leads each month are labeled as “bad” and dumped into hole #2?@tylergarns
  19. 19. Holes In Your Funnel Hole #3: Lost Customers You lose 68% of customers because of INDIFFERENCE* Are your customers buying more? Are they referring? *According to a study conducted by the Technical Assistance Research Project in Washington D.C@tylergarns
  20. 20. Without a plan you fall into the Typical Customer Lifecycle Trap@tylergarns
  21. 21. Poll: Are you falling into the Typical Customer Lifecycle trap?@tylergarns
  22. 22. Poll responses: 34% - I’m totally trapped 50% - I have 2 0f the 3 holes 14% - I have one hole in my biz 2% - My customer lifecycle is perfect@tylergarns
  23. 23. Holes in your funnel are a result of focusing on tools & tactics - while ignoring strategy@tylergarns
  24. 24. Can you imagine?POINT “A” - SAUDA POINT “B” - NOIDA@tylergarns
  25. 25. Any “expert” that says with “You MUST do X” where X is a tactic (or a tool), is an “expert” to be wary of!@tylergarns
  26. 26. Don’t buy any tool or try any tactic if you don’t have a map!@tylergarns
  27. 27. What’s The Result?CHAOS@tylergarns
  28. 28. Tools + Tactics (without strategy) = CHAOS@tylergarns
  29. 29. Build the Strategy First@tylergarns
  30. 30. Framework for Strategy: The Perfect Customer Lifecycle@tylergarns
  31. 31. @tylergarns
  32. 32. Service Business Attract Traffic Capture Leads Nurture Convert Sales Deliver & Satisfy Upsell Referrals@tylergarns
  33. 33. Heating & Air Conditioning@tylergarns
  34. 34. @tylergarns
  35. 35. Poll: How much more revenue per month could your business be producing if you had a clear M.A.P in place?@tylergarns
  36. 36. Poll results: 20% - $1,000/month 35% - $5,000/month 23% - $10,000/month 22% - $25,000/month or more That’s $117MM per year in lost revenue (from 1,000 small businesses)@tylergarns
  37. 37. What would it be worth? Text Download the template: http://bit.ly/pcl-template@tylergarns
  38. 38. 5 Stages to Use Social Media Attract Traffic Capture Leads (a bit trickier) Nurture Prospects Deliver & Satisfy (Customer Service) Get Referrals@tylergarns
  39. 39. Social Media Money Formula (R-Cg) * (F*Cr*Or*Pr) - h * T = Profit Memorize it! :) Just Kidding Go to: http://bit.ly/socialmediamoneyformula@tylergarns
  40. 40. Social Media Money Formula R = Revenue per sale Cg = Cost of goods F = Number of followers/friends Cr = Click rate (what % of followers click on your social media links and go to your site) Or = Opt-in rate (what % of the people that clicked opted into receive info from ou via email) Pr = Purchase rate (what % of the people that opted in actually bought from you) h = Hourly rate for your social media efforts T = Amount of time you spend on social media@tylergarns
  41. 41. Attract Traffic with Social Media Use social media to drive traffic to excellent content (blog post) Capture leads where you deliver the content (give them MORE content) Follow up with social media & email Provide value, then sell If you have a local business, use FourSquare & others to drive local traffic directly@tylergarns
  42. 42. Attract Traffic with Social Media Good for traffic: Facebook, Twitter, YouTube, LinkedIn, Capture leads where you deliver the content (give them MORE content) Follow up with social media & email Provide value, then sell@tylergarns
  43. 43. Capture Leads with Social Media Typically requires some type of integration Or put a web form on your Facebook page@tylergarns
  44. 44. Email is still the “inner sanctum”@tylergarns
  45. 45. @tylergarns
  46. 46. @tylergarns
  47. 47. Nurture Leads with Social Media Use email to drive leads to your social media profiles, content, etc that moves them closer to the sale If you’re tricky, integrate your CRM/marketing automation to send SM updates as part of drip campaigns@tylergarns
  48. 48. Customer Service with Social Media Monitor your brand (HootSuite, Tweetdeck, Sysomos) Monitor competitors Respond to inquiries Help customers that are struggling Ask for reviews (Yelp, etc.)@tylergarns
  49. 49. Case Study ThinkBigArt.com In 2 months, I built an email list of 2,000 photographers Sold many copies of an info product Almost entirely on Twitter@tylergarns
  50. 50. @tylergarns
  51. 51. @tylergarns
  52. 52. @tylergarns
  53. 53. @tylergarns
  54. 54. @tylergarns
  55. 55. a y d WOl a y w WNe Tracking SM in GA http://www.tylergarns.com/infusionsoft-lead-tracking@tylergarns
  56. 56. @tylergarns
  57. 57. @tylergarns
  58. 58. Lead Source ROI Reports@tylergarns
  59. 59. What is Infusionsoft? If you combined ACT!, 1ShoppingCart, Aweber, Salesforce.com, ConstantContact, and Outlook - you still wouldn’t have Infusionsoft. Infusionsoft is less expensive than adding all those thing together, and it has some secret sauce (hint: automation) that you can’t get anywhere else. #1 Marketing Automation solution for small business, used by 6,000+ businesses and many gurus.@tylergarns
  60. 60. http://www.infusionsoft.com/demo@tylergarns
  61. 61. Who does it work for? Professional Services Internet/Info Marketers Doctors, Lawyers, Realtors, Marketing Educational Agencies, Etc. products, Authors, Speakers, Marketing Household Services product Carpet Cleaners, Online Retailers Heating & A/C, Pool Cleaners, Pest Watches, tents, Control model trains, widgets, etc.@tylergarns
  62. 62. From the BIG guys...@tylergarns
  63. 63. to... Patrick bought 30 days ago 28 eCommerce transactions Lead capture forms on his site Starting to leverage affiliates@tylergarns
  64. 64. and... Shortly after Camilo Rodriguez (mortgage broker) signed up with Infusionsoft..... “I was so reluctant to get the Quick Start Bundle, but you know what? You have to do it. This is awesome. I would love to become an expert at this because I know it’s going to pay off over time. I owe you so much.... I have received so far about 20 notifications.... amazing... Thanks Scott, thanks truly.”@tylergarns
  65. 65. “The difference between an ordinary business and an extraordinary business is implementation.” - Bill Glazer@tylergarns
  66. 66. Quick-Start Bundle Reserved for YOU Dedicated Success Coach Kick off Strategy Session Custom Marketing Automation Plan (M.A.P.) 2 Campaign Configurations 2 Flex Blocks (Not one-size fits all) $2,000@tylergarns
  67. 67. Call your rep, or: 866.800.0004 ext 1 http://www.infusionsoft.com/demo@tylergarns

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