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We Are Social's Regional Managing Partner for Asia, Simon Kemp, gave this presentation at the International Advertising Association's 'What's Coming Next?' Conference in London in Mat 2015. You can watch a video of the presentation at http://bit.ly/sb_iaa, and download the complete Social Brands book at http://bit.ly/sbtfom
We Are Social's Regional Managing Partner for Asia, Simon Kemp, gave this presentation at the International Advertising Association's 'What's Coming Next?' Conference in London in Mat 2015. You can watch a video of the presentation at http://bit.ly/sb_iaa, and download the complete Social Brands book at http://bit.ly/sbtfom
#WhatsComingNext • @eskimon • 1We
Are Social SOCIAL BRANDS THE FUTURE OF MARKETING SIMON KEMP • WE ARE SOCIAL • WHAT’S COMING NEXT LONDON • 18 MAY 2015 we are social 2015 LIVE EDITION
#WhatsComingNext • @eskimon • 2We
Are Social bit.ly/sb_iaa WATCH THE FULL RECORDING OF SIMON KEMP PRESENTING SOCIAL BRANDS AT THE IAA’S WHAT’S COMING NEXT CONFERENCE:
#WhatsComingNext • @eskimon • 9We
Are Social The brands that actively involve audiences in the creation of value are those best placed to succeed in today’s connected world. PREMISE:
#WhatsComingNext • @eskimon • 10We
Are Social THE CONVERGENCE OF A FEW TRENDS: THE RISE OF ‘PRIVATE’ SHARING ON APPS LIKE WHATSAPP & WECHAT CONCERNS ABOUT DATA COLLECTION BY BRANDS AND AD PLATFORMS CHAT APPS PRIVACY THE SHEER AMOUNT OF ‘NOISE’ ACROSS DIGITAL CHANNELS CLUTTER THE RELATED COST OF REACHING AUDIENCES IN SOCIAL MEDIA AD SPEND
#WhatsComingNext • @eskimon • 13We
Are Social A FORMAT DESIGNED TO INSPIRE ACTION THE REALITIES, TRENDS, AND OBSERVATIONS BEHIND OUR THINKING HOW WE SEE THESE DEVELOPMENTS SHAPING THE FUTURE OF MARKETING TODAY TOMORROW THE IMPLICATIONS FOR BRANDS, AND WHAT MARKETERS NEED TO DO TO DO
#WhatsComingNext • @eskimon • 26We
Are Social ~ Cory Doctorow “Content is not king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you’d choose your friends. If you chose the movies, we’d call you a sociopath. Conversation is king. Content is just something to talk about.
#WhatsComingNext • @eskimon • 33We
Are Social BUYING MEDIA SPACE TO INTERRUPT PEOPLE AS EFFICIENTLY AS POSSIBLE ADDING VALUE IN ORDER TO ENGAGE PEOPLE AS EFFECTIVELY AS POSSIBLE INTERRUPTION INTERACTION THE EVOLVING PARADIGM VSVS
#WhatsComingNext • @eskimon • 46We
Are Social WAYS TO BROADEN THE BRAND’S STORY SHARE A WIDE VARIETY OF DISPARATE CONTENT THAT APPEALS TO PEOPLE IN DIFFERENT WAYS AT DIFFERENT TIMES BRING A VARIETY OF APPROACHES AND THEMES TOGETHER AT THE SAME TIME TO DELIVER DIVERSE ENGAGEMENT DANDELION TAPAS TEST AND LEARN - CONSTANTLY TWEAK VARIATIONS ON THEMES TO BUILD DEEPER CONNECTIONS KAIZEN
#WhatsComingNext • @eskimon • 77We
Are Social RETHINKING THE CONCEPT OF BRAND VALUE ACTIVITIES FOCUSED SOLELY ON MAXIMISING SHORT-TERM PROFITS ACTIVITIES DESIGNED TO MAXIMISE RETURNS FOR EMPLOYEES AND PARTNERS SHAREHOLDER STAKEHOLDER ACTIVITIES DESIGNED TO CONTRIBUTE TO THE GREATER GOOD FOR ALL SOCIETAL VSVS VSVS
#WhatsComingNext • @eskimon • 82We
Are Social BECOMING A SOCIAL BRAND 1 USE SOCIAL EQUITY TO BUILD BRAND EQUITY 2 ADD AUDIENCE VALUE IN EVERY INTERACTION 3 SHARE EVOLVING STORIES, NOT JUST TAGLINES 4 USE SOCIAL LISTENING TO INSPIRE THE FUTURE 5 MAKE CSR ABOUT ENGAGEMENT, NOT GUILT
#WhatsComingNext • @eskimon • 84We
Are Social WE ARE SOCIAL SIMON KEMP, ASIA MANAGING PARTNER @ESKIMON SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG