Introduction to Twitter
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This document provides an introduction to using Twitter for business purposes. It discusses setting up a Twitter account and profile, using various tools to manage a Twitter presence, how to effectively communicate on Twitter through retweeting and sharing information, how to measure the results of Twitter marketing, and the importance of consistency and having fun with social media. The overall message is that Twitter can be an effective tool for businesses to connect with customers and supporters when used strategically and with clear goals in mind.
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Introduction to Twitter
- 1. Introduction to Social Media: Twitter for Your Business 312digital Rachel Yeomans VP Marketing, Astek @RachelYeomans @AstekWeb
- 2. 312digital Nice to Meet You, Twitter • A free micro-blogging platform • Tweets limited to 140 characters • Known for being the poster child for people’s pretty meals the world over
- 3. 312digital WelI It’s Known for Other Things Too… • Over 20 million tweets were sent out during Hurricane Sandy • 77% of buyers say they’re more likely to buy from a company whose CEO uses social media • I got my job from Twitter! Source: Mindjump & Twitter
- 4. 312digital Before We Begin… Traditional Marketing Public Relations Editorial Social Media
- 6. 312digital With That Being Said… • 37% of Twitter followers are more likely to convert to being a customer upon following a brand account • Compare that to 27% of email subscribers & 17% of Facebook followers Twitter Followers are the Top Brand Purchasers • 33% of Twitter followers recommend brands they follow • Compare that to 24% for email and 21% for Facebook Twitter Followers are also Top Brand Supporters • Information! • 38% of Twitter followers want information about upcoming products • 31% want information about your company & industry What Twitter Followers Want from You MarketingCharts.com
- 8. 312digital Now Let’s Get To It… Set-Up Tools Speaking Twitter Be…Be…Be Influential “ROI”
- 10. 312digital The Process Create a Twitter Account Update Your Settings Make It Pretty
- 21. 312digital The Process Password Reset Where in the world is… Don’t protect your tweets How can Twitter contact you
- 22. 312digital The Process Think securely! Attach mobile phone option Need current password
- 23. 312digital The Process Download the app Text to tweet Password reset option
- 26. 312digital The Process …or make your own! Pick your background…
- 27. 312digital Tools
- 29. 312digital Argyle or Sprout Argyle Sprout Social Entrepreneur – Small/Medium Business Medium/Large Business Best social posting integration One of the better social posting integrations Bookmarklet Bookmarklet Singular URL Works with bit.ly Scheduling/Random Scheduler Scheduling/Random Scheduler Deep analytics dive Medium analytics Social listening confined to Twitter searches Social listening Conversion tracking No conversion tracking Not-so-pretty in-depth reports Pretty high-level reports Not cheap but high quality Cheap for the quality
- 30. 312digital Argyle or Sprout You pick! ArgyleSocial.com SproutSocial.com
- 32. 312digital Twitter Language 101 Term Definition @ Account Handle (@AstekWeb) # Hashtag Reply To respond to the individual who posted that tweet RT To repost/quote an entire tweet to your audience DM To send a private message to an individual on Twitter Follow You subscribe to have this Twitter user’s tweets show up in your Twitter feed
- 33. 312digital Twitter Language 101 Term Definition Lists You can add a Twitter user’s tweets to a public or private Twitter list (Examples: Friends, Colleagues, Competitors, Clients, Food, Fashion…) Favorite You can mark a tweet as a Favorite; that user sees a notification that you Favorited the tweet This. A Twitter term that emphasizes that the article or link included in the tweet is a “must read” MT An RT that has been edited (usually due to character length
- 34. 312digital Tweet! Tweet! Yes coffee IS healthy; @NYTimes says so! http://t.cojk.com RT @FitzTheCat: Dear Mom, thanks for the new cat tower. But I find your head to be a much more comfortable nap space Attention #Chicago Brown Line riders! MT @WBEZ: Train derailed at Armitage brown line. No trains going 2 Loop. Shuttle buses from Belmont Hey #RockinEvent2013 attendees – no Starbucks line at the South Corridor. RUN!
- 36. 312digital Twitter Baby Steps 1. Listen 2. Retweet (ideally with a comment) 3. Share 4. Post
- 37. 312digital Remember These… • 37% of Twitter followers are more likely to convert to being a customer upon following a brand account • Compare that to 27% of email subscribers & 17% of Facebook followers Twitter Followers are the Top Brand Purchasers • 33% of Twitter followers recommend brands they follow • Compare that to 24% for email and 21% for Facebook Twitter Followers are also Top Brand Supporters • Information! • 38% of Twitter followers want information about upcoming products • 31% want information about your company & industry What Twitter Followers Want from You MarketingCharts.com
- 38. 312digital What You Should Tweet 1. Company/Industry Information 2. News 3. Promotions 4. A mix of all the above!
- 39. 312digital How Often? 1. Standard is 3-5 tweets per day 2. Be consistent!
- 40. Remember Your Business Goals Social Media Expert Resourc e Webinar Online News Resource ’s Website Webinar Host’s Website News Website Social Media Audienc e
- 43. 312digital “ROI”
- 49. 312digital Be Accountable 1. What’s working? 2. What’s not? 3. What needs to be changed? 4. What are others doing? 5. Next steps
- 50. 312digital Oh Yes, and Have Fun!
- 51. #THANKYOU!!! 312digital Rachel Yeomans VP Marketing, Astek rachel.yeomans@astekweb.com AstekWeb.com @RachelYeomans @AstekWeb