.

1. BradleyBarnes
Audience Questionnaire&Analysisof results
I asked15 people whatgendertheyare,sothatI could base my CD cover arounda particularartist
whichwouldappeal tothe majorityof people Isurveyed,inthiscase Iinterviewed67% female (just
over2/3), thistherefore showsthatmymusicvideo will be majorityaimedatfemalesalthoughIwill
still include aspectswhichwillappeal tomalesaswell,asalthoughtheyonlyobtained33% of the
results,thatwasalso downtome surveying notasmany of them.
I asked15 people howoldtheyare,soI couldtargetmy audience seeingwhatage mostcommonly
listenedtoindie/popmusicandwouldbe interestedinbuyinganewlyreleasedindietrack.The most
commonage groupI interviewedwere16-25,as 67% I surveyedwere thisage. However,36-45 year
oldsdidn’tcomplete anyquestionnaires,soIwill therefore have noinformationabouttheir
customerneeds,therefore myCDwill notbe targetedtowardsthem(thoughsome of the ideasthey
33%
67%
Are you male or female?
Male Female
6%
67%
7%
0% 7%
13%
How old are you?
0-16 16-25 26-35 36-45 46-55 56+

2. BradleyBarnes
Audience Questionnaire&Analysisof results
may like).Iwill targetmyCDtowards16-25 yearoldsby makingthe lyricsinthe songsmore
relatable tothose goingthroughrelationshipdifficultieslike most16-25 yearolds.
From thisparticularquestion,Icanquite clearlysee thatpopwasthe mytarget audience’sfavourite
genre with35%, followednarrowlywithindieat34%. Thisis beneficial tomyresearchasI was going
to go withan indie/popmusicvideobeforehandandthese resultsconfirmthatmytarget audience
like thisgenre andthatit wouldworksuccessfully.Icanalsotake fromthese resultsthe soul wasthe
thirdfavourite with15%and therefore Imightinclude elementsof soul withinmyvideoaswell in
orderto appeal to others,thereforemakingmymusicvideoappealto84% of mytarget audience
overall.
34%
35%
15%
4%
8% 4%
What is your favouritemusic genre?
Indie Pop Soul R&B Rock 80's
42%
35%
14%
0%
9%
How often do you watch music videos?
Everyday 2-3 times a week 2-3 times a month Not Often Never

3. BradleyBarnes
Audience Questionnaire&Analysisof results
Thisparticularpie chart showsme that 91% (42% Everyday+35% 2-3 timesa week+14% 2-3 timesa
month= 91%) of my target audience watchmusicvideos,with42% of themwatchingthem
everyday.Thiswasuseful asIwas thenable toget a more in depthresponse whenaskingthem
questionssuchas ‘What settingsdoyoulike tosee inmusicvideosandwhy?’thereforeasIhave a
vast amountof people whowatchmusicvideosalotI was givenaveryin depthanswertothis
particularquestionandwasgiven several unique responsesone beingCuba,therefore itshowsthat
by mytarget audience watchingseveral differentmusicvideosperday,thattheyas consumersare
alsogivendifferentconnotationsandthattheywatchmusicvideosdailyasa hobbyandsomething
to pass the time by.
Overall,mytargetaudience’sfavouritemusicvideowasMichael Jackson – Thrillerasthisachieved
20% of the votesout of 12 responsesgiventothisparticularquestion.Theyclaimeditwastheir
favourite musicvideoas‘itwasbefore it’stime’and‘itofferedsomethingnew’,noticeablyitwas
bothparticipantsoverthe age of 56+ and the 46-55 participantswhosaidthatthiswas their
favourite musicvideo.Thisisinterestingasthis wasobviouslyasongfrom their time periodasitwas
releasedin1982 thismaysuggestthat whentheygotolderandhad other commitments thatthey
stoppedwatchingmusicvideosastheysimplydidn’t getthe time anymore,forexampleif we
assume thatthe participantwhoisinthe 46-55 yearoldcategory wasborn in1969, thentheywould
have been13 whenthe songwasreleased,thereforethiscouldexplainthe factinwhichthis
particularsongsignalledanewerafor musicvideosandcouldalsoresemblethe factthatthey
stoppedwatchingmusicvideoswhentheygotolderalthoughthey mighthave still listenedtothem
on the radiofor example.ItwasalsonoticeablethatTaylorSwift hadthree differentsongsinthe
favourite musicvideocategory,the factinwhichshe hasthree differentsongsresemblesthe factin
whichshe appealsto 16-25 yearoldsand theywere the categoryinwhichwe surveyedthe most.
The reasonsas to whypeople like hermusicvideossomuchare because they’re ‘engaging’ and
because ‘the lyricsare relatable’.
20%
6%
6%
6%
7%7%
13%
7%
7%
7%
7%
7%
What is your favouritemusic video and why?
Michael Jackson - Thriller Emeli Sande - Clown
Green Day - American Idiot Rihanna - Bitch better have my money
Mark Ronson ft. Bruno Mars - Uptown funk Jess Glynne - Don't be so hard on yourself
Taylor Swift - Style Taylor Swift - You belong to me
Taylor Swift - Bad Blood Beyonce - Listen
Nicki Minaj - Anaconda Sam Smith - Like I can

4. BradleyBarnes
Audience Questionnaire&Analysisof results
Interestingly,fromthis questionalthoughTaylorSwiftgotthree separate votesforfavourite music
video,itisoddthat she onlyreceivedone vote for‘Whoisyourfavourite artistandwhy?’.Beyonce
and JessGlynne bothreceivedtwovoteseachwiththerefore tiesthemat13% thisagainreflectsthe
type of artist I am goingforas JessGlynne isanindie/popandsoul singerwhoisone of the artists
we are tryingto be like aswell asaccommodatingotherartiststyleswithinourmusicvideoaswell.
Highbudgetmusicvideos,appeal to73% of my targetaudience andtherefore theylike elements
such as vibrantcoloursanda betterqualityproduction.Withabetterqualityproduction,Imake
sure the camera and equipmentIam usingisup to the beststandardpossible,thisisimportantso
that I can give myaudience aclear cut musicvideoinwhichtheyare lookingforandso that the
vibrantcolourscome across inthe wayinwhichtheyare hopingfor.
6%
13%
6%
6%
7%
13%7%
7%
7%
7%
7%
7%
7%
Who is your favouriteartistand why?
The Beatles Jess Glynne Nicki Minaj Taylor Swift
Calvin Harris Beyonce Ella Eyre Hozier
Katy Perry Billy Bragg Mariah Carey Micheal Jackson
I don't have a favourite
20%
73%
7%
Do you prefer to watch low or high budget music videos
and why?
Low High I don't mind

5. BradleyBarnes
Audience Questionnaire&Analysisof results
My questionnaire hasshownme thatmytargetaudience like musicvideoswhichare relatable with
73% answering‘yes’tothe question.Therefore,Iamgoingto relate the lyricsof the song to real life
experiencessothatmyaudience canrelate tothe songand feel apartof the musicvideo.Hopefully,
if thisis done successfullyandtoa highstandardthe 14% whoanswered‘No’maychange their
minds.
City(London) andoutside (beach),were the twomostpopularsettingswith27% and 20%
respectively. Locationswhichwouldworkwithanindie/popfeelinwhichIamgoingfor wouldbe
the city (London) because of itsvibrantlightandgoodscenery,thiswouldalsoworkwithoutside
and althoughIdon’tthinkI’ll be filmingonabeach,I have thoughtaboutfilmingnearwaterand
havingwateraspectsincludedwithinthe musicvideoinordertocreate the outside senseof
73%
14%
13%
Do you like music videos which arerelatable, if so why?
Yes No It doesn't bother me
13%
27%
6%20%
7%
13%
7%
7%
What settings do you like to see in music videos and why?
Woods (Dark Location) City (London) Cuba Outside (Beach)
Near Water Party/Club Field Location Shoot

6. BradleyBarnes
Audience Questionnaire&Analysisof results
freedom.Ihave alsodone thisinorderto try and make my musicvideorelatable tomytarget
audience sothatit may remindthemof a previousoccasionwhenlisteningtosimilarmusic.
44% of my targetaudience respondedthattheywouldn’tlike towatcha rock musicvideo,although
previouslyinQ3(Whatis yourfavourite musicgenre?) rockhad8%,so therefore thisshowsthata
fewpeople like rockmusicbutthat the majoritywouldn’twanttowatcha musicvideoof it.
Indie/popreceived0percent;therefore we canassume thateverybodywouldbe interestedin
watchinga musicvideobaseduponthatconcept.
12%
13%
44%
6%
6%
13%
6%
What type of music videos wouldn’tyou wantto watch and
why?
Studios Opera Rock Screamo Lyric videos Romance Violent ones

7. BradleyBarnes
Audience Questionnaire&Analysisof results
My targetaudience recommendedme togo withfancy/prestigiousfashionwith33%,thiswouldgo
well withmyindie vibeasI can incorporate thiswithinmymusicvideo.The use of normal clothes
(20%) will be valuabletouse asI don’twant my musicvideotobe too overthe top and I still wantit
to have elementsof realismwhilststill usingbrightcolours.
Vibrantcoloursare what attract people tonewlyreleasedmusicvideoswith19% of people agreeing
withthis.Thisisuseful toknowas I wasgoingto include vibrantcolourswithinmyownmusicvideo
and fromthe resultsof my questionnaire,thishashighlightedthe fact thatthiswouldbe a useful
wayin orderto attract mypotential targetaudience.
20%
7%
13%
7%7%
33%
13%
What type of costumes do you like to see in
music videos and why?
Normal Clothes One's which resemble the song
Bright colourful costumes Red (Romantic)
Retro Fancy/Prestigious fashion
Festival Wear
12%
6%
13%
6%19%
13%
6%
13%
6%
6%
What do you look for when you watch a
newly released music video?
The Storyline Elements of fun
Unique elements Modern qualities
Vibrant Colours Costumes
Old School Vibes The Artist
Whether the video has a featuring artist The Setting

8. BradleyBarnes
Audience Questionnaire&Analysisof results
Typicallyfrommyresults,itshowsthatpeople onlyreally watchartiststhattheylike (53% 8/15
agreedto this).Therefore,thiscouldbe apotential hazardtome as I am producinga one of video.In
orderto overcome thisIwill advertise mywebsite before handandwill releaseaspecial clipof
anothersongalsoon the CD.
The majorityof my target audience agreedthatthey’dlike towatchan indie/popmusicvideo,
therefore ithasgave me the confidence togoahead withthe ideaasI thinkit will be successfuland
that itwill appeal toa mass market.The 20% whoanswerednotothisparticularquestionwere the
two56+ participantsandthe reasoningbehindthiswas because theydidn’tknow the genre.
Therefore,Ihave achievedasuccessful targetaudience in16-25 yearolds,whoalsolike otherindie
popstars,suchas Taylor Swift,JessGlynne andEllaEyre.
53%
47%
Do you only watch music videos of artists
you like, if so why?
Yes No
80%
20%
Would you like to watch an indie/pop music
video, if so why?
Yes No

9. BradleyBarnes
Audience Questionnaire&Analysisof results
From myresearchI have foundthat the city(London) andthe fieldwouldbe the bestlocationsto
use for an indie/popmusicvideoastheybothachieved25% of the votes.Therefore,these have
obviouslybeenhighlysuccessful locationsinthe pastforpreviousindievideosandIf Igo about
filmingthese particularlocationsatthe righttime thenhopefullymyfinal musicvideowillhave a
more realisticfeel toit.
25%
22%
17%
25%
11%
Which of these locations would be good for
an indie music video?
City Park Lake Field Studio