The document summarizes data from a questionnaire about music video preferences. It found that most respondents were 16-18 years old, female, with an income over £31,000. Most had GCSE qualifications. The majority preferred pop/R&B music and mainstream artists. Over half watch music videos daily on sites like YouTube. Most preferred performance-based videos that link the lyrics and visuals. Settings like beaches, hills and mountains at night were popular suggestions for the music video.

1. TARGET AUDIENCE
QUESTIONNAIRE
Data Analysis

2. This data shows that 73.3%
of people that answered my
questionnaire were aged
between 16-18. the other
26.6% or participants were
equally split into the Under
16, and 19-21 categories.
It also shows that out of the
15 responses, the majority
of participants were female
at 53.3%, although this a
only a majority by a small
margin.

3. No subjects have an annual income
below £10,000, and only 15.4% have
an income between £10,000 and
£20,000. Almost one quarter of
participants have an annual income
above £21,000 but below £30,000. The
majority, combined at 61.8% have an
average annual income of £31,000 and
above. Two people opted out of
answering this question.
One person surveyed has not received
any formal qualifications, however this
is likely to be a participant under 16 as
mentioned previously. 60% of people
questioned have their GCSE
qualifications, and a third of subjects
have managed to achieve their A Level
qualifications. This further indicates a
younger audience I should be targeting
in my music video production.

4. This pie chart indicates that a very large majority of participants have a preference in the
Pop/R&B genre. This is likely due to the fact that most of the people that answered this
questionnaire were under 18, and female. This would also make sense considering
those are the two demographic factors which represent the target audience for this
genre of music.
13.3% of subjects are interested in alternative music, which is the genre of song I am
using for my own music video. Although this is a minority, the track I have chosen has
Pop elements to it, so my audience should still be satisfied with the end result.

5. A selection of favourite artists by the participants of this questionnaire. This shows that
these people are interested in mainstream artists and their music, with less focus on
alternative musicians.

6. Over half the people questioned
watch music videos daily on
sites such as YouTube and
Vevo. 40% watch music videos
either weekly or monthly, and the
other 6.6% do not regularly
watch music videos, but may
view a new release by their
favourite artist.
The majority of participants have
a preference for performance
based music videos, whilst 40%
enjoy music videos that are
attached to a narrative. Upon
seeing this data I am going to
incorporate a combination of
narrative and performance
aspects into my own production.

7. I am going to try and include as many of these suggestions possible into my own
production. Specifically trying to link the song lyrics to the visuals, and make them
interesting to engage my audience.

8. The majority of people
think ‘dark and depressing’
visuals would fit the song
well. I personally agree
with this, although I also
like the idea of
contradicting the lyrics of
the song by having bright
visuals in the music video.

9. Just over 25% of participants disagree
with this statement and 13.3% are
undecided. However 60% of people
surveyed either agree or strongly agree
that a beach should be the primary
setting. This means I will stick to my
original plan.
Over half the subjects questioned
agree that hills and mountains should
be features as a secondary setting in
my music video. With this data, I feel
that I should keep this location as one
of my settings.

10. I like the suggestion of a deserted area, and also using a woodland. Both of these
could possibly be used as secondary locations to the beach in my production. An
urban area will be difficult to film in because of other people walking within the frame
of the shot, and also adds a lot of stress and pressure whilst filming.

11. 80% of 15 people believe that my
music video should be set in the
evening, and at least 2 of these people
went on to agree that night-time
should also be featured in my music
video. A minority of participants have
chosen for the music video to be set
either in the morning or during the day.
A lot of the suggestions given lean
towards ‘supernatural’ or ‘horror’
elements to include in my plan.
Although I am interested in this, I am
unsure on how practical this idea is.
However, I do like the idea of romance
being an element to explore so I may
look into this further.

12. Almost every participant of this questionnaire thought black, ‘gothic’ clothing would be a
fitting choice of outfit for the star of my music video. I am going to use the idea of
everyday clothing because this will give the impression that the events of the music
video (specifically walking into the sea) were not expected, as would be if she was
wearing a swimming costume.