2. 13-18
19-25
26-35
36-40
41-50
3%
3%
7%
87%
51-60
61+
The majority of the people we
asked were between the ages of
13-18 although this is not solely
the target population we want to
aim our documentary at. We
identified the mistake of getting
too many questionnaires filled out
by the same age category and if
we were to do it again we would
ask for information from a wider
age range. Our target population
is a family audience which is why
our scheduling will be 8pm-9pm.

3. 21.5
21
20.5
20
19.5
19
18.5
18
Male
Female
As we gave our
questionnaires out
randomly it was by
chance that mostly
females answered the
questionnaire.
However, when
considering our
documentary topic we
decided that it will be
mainly females that are
most likely to watch a
documentary about
hair, compared to males.

4. Acoustic
1%
Dance Hall Soul
1%
1%
Jazz
4%
Pop
14%
Rap
13%
Rock
19%
R&B
10%
Techno
6%
Dubstep
7%
Metal
7%
Dance
17%
We asked the respondents what
their favourite genre of music
was to give us an idea of what
sound track we would like in the
background of our interviews.
We wanted a well known song
that links to ‘hair’ but is not too
cheesy and cliché. The most
common genres included;
pop, rock and dance.
However, rap and R&B were
also quite common. We will try
and find a backing track that
comes from one of these
genres.

5. We wanted a general colour scheme that ran throughout the whole
documentary, so we need to take into account our audiences favourite
colours as it is more appealing to them, and also colours that relate to
our topic of hair. The most common colours were red, blue and purple so
we will look at a possible colour scheme that includes these, for
fonts, titles, and other necessary graphics.
12
10
8
6
4
2
0
Red
Blue
Green
Yellow
Pink
Purple
Orange
Maroon
Black

6. Comedy
Watch
2%
2%
Kerrang
ITV2
2%
5%
Sky Sports
2%
BBC1
9%
BBC2
0%
ITV
21%
E4
16%
BBC3
5%
Sky1
5%
C5
3%
C4
28%
We asked this question as we
wanted to know what
channel we should put our
documentary on. Our
respondents chose Channel 4
as their favourite channel and
the one they most watch.
Channel 4 is known for its
successful documentaries so
we will consider putting our
documentary on this channel
to get the most views from our
target audience.

7. We wanted to find out when the most appropriate time to put our documentary
on TV was. Our respondents chose between 9-10pm as the typical time they
normally watch TV. However, as we are directing our documentary at a family age
as well, we will put it on between 8-9pm, which was the second most common
time anyway. More than half of the respondents watched TV between 8pm10pm, meaning that we are more likely to catch out target population.
20
18
16
14
12
10
8
6
4
2
0
5-6pm
6-7pm
7-8pm
8-9pm
9-10pm
10pm+

8. Sun
13%
Mon
18%
Sat
13%
Tues
13%
Fri
16%
Wed
14%
Thurs
13%
We asked this question to
see which day would be the
most popular day to
broadcast our
documentary. There wasn’t
difference in the
days, therefore we are quite
open to finding the most
appropriate day. The most
popular was
‘Monday’, however we are
yet to decide which day we
will broadcast it on.

9. This question made certain people stand out, especially as not many
people cut their own hair, so we have asked the people that answered
‘yes’ to expand and perhaps do an interview on how they cut their own
hair and why they do that.
40
35
30
25
20
15
10
5
0
Yes
No

10. £31+
8%
£26-£30
8%
£5-£10
28%
£21-£25
18%
£16-£20
18%
£11-£15
20%
This was quite an obvious
question to ask for an interview
about hair. Again we wanted
to see if people spent a large
amount of money on their hair
and why. Just 8% of people
spent over £31 on this, so we
have asked them to come
back and do an interview to
explain what treatment they
get.

11. This question was for our statistics during the documentary, we wanted to
find out a number of people that visit the hairdresser across a certain time
limit, and also discover someone that may not visit a hairdresser at all.
14
12
10
8
6
4
2
0
Once A Week Or
More
Fortnightly
Once A Month
Once Every Two
Months
Every Three To Six
Months
Once A Year

12. This question helped us to find people who don’t have naturally coloured
hair or perhaps chose to change their hair colour. For the people that said
yes, we also asked them what type of treatment they use.
30
25
20
15
10
5
0
Yes
No

13. Highlights
21%
Semi-Permanent
32%
Permanent
47%
The most common treatment was
permanent. This was expanded on
the previous question, so we could
speak to hairdressers about the
methods of doing this treatment and
how it makes so much of a
difference to peoples hair. We also
asked the ‘permanent hair dyers’ to
come for an interview to tell us more
about why they changed their hair
colour and do not want to go back.

14. As well as products that are used, we used this as research to find out
the most common styling tool. We will go into shops and hairdressers
with this information and find out how well sales are on these products
and also the different brands of tools that you can get.
35
30
25
20
15
10
5
0
Straighteners
Curler
Hairdryer
Diffuser

15. 30mins+
10%
21-30mins
13%
0-5mins
37%
11-20mins
30%
6-10mins
10%
This question helped us identify
people that spend an unusual
amount of time styling their own
hair. Most people spend just 0-5
minutes however, the people that
spend over 30 minutes are who
we are more interested in. We
have asked them to return to do
an interview, to explain their
process of styling, which takes
such a large amount of time.

16. Wax
6%
Spray
13%
Shampoo
39%
Gel
5%
Conditioner
37%
Again, this is another simple relevant
question that will add to our statistics.
We wanted to find out the most
common hair product, which in this
case was shampoo and
conditioner, and look more in depth
at the selling of these products in
relation to the people that buy them.

17. Yes
25%
No
75%
We asked this question, as it is a
topic we wanted to cover in our
documentary. Magazines are
always influencing hairstyles that
celebrities are styling. We
wanted to ask for ourselves if this
actually did influence the styling
of our respondents. We found
that most people aren’t
influenced by the
media, however for those that
are we asked them to tell us
what celebrities were a hair icon
for them.

18. For the people that said they were influenced by
celebrity haircuts, we asked them to state who’s styled
they copied. The most common style icons were:
• Gillian Zinser
• Zooey Deschanel
• David Beckham
• Barry White
• Ray Mears
• Miley Cyrus
• Dave Grohl
• Gillian Anderson

19. Mahogany Purple
3%
3%
Black
8%
Brown
47%
Blonde
22%
Ginger
12%
Red
5%
This question helped us find people
that may not have naturally coloured
hair, which stand out in accordance
to the normal coloured hair. We
asked these people to come back for
an interview, so they could tell us
what influenced them to have a
colour so extravagant. We also found
that the most common hair colour
was brown, which is another statistic
we can include in our documentary.