Building Relationships With Blogs and Social Media


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Why you should consider blogs and social media as a way of building relationships with the people you are trying to reach.

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Building Relationships With Blogs and Social Media

  1. 1. Building Relationships With Blogs & Social Media Bob Bertsch North Dakota State University October 14, 2009
  2. 2. Building Relationships - In the Print Era - Educational relationships were based on authority - The authority of the instructor or author came from one or many diplomas - Diplomas were granted by institutions made up of individuals with the authority to vouch for the original instructor/author's authority - Where did the authority of the diploma-granting institution come from?
  3. 3. Building Relationships - In the EM Era - Educational relationships are built on authority and trust - The authority of the instructor or author comes less from diplomas and more from demonstrated knowledge - Authority means nothing with out trust, and today people distrust those with authority - You build trust by being open: giving up some of your traditional authority, letting people see your personality and consistently engaging in community conversations
  4. 4. Building Relationships - Using Blogs What are blogs? Easy-to-update web sites written in a journal style with articles that appear sequentially based on date. • Blogs have an archive, links,time-stamps and a chronological listing • Blogs are personalized, community-linked, social and interactive • Blog content drives much of the social media traffic in Twitter and other tools
  5. 5. Building Relationships - Creating a Blog NDSU Agriculture & University Extension has it's own blog tool, called Roller.
  6. 6. Source: Overdrive Interactive –
  7. 7. Source: Overdrive Interactive –