Closer is a British tabloid magazine targeted towards women aged 25-45. It focuses on celebrity gossip, reality television shows, parenting advice, and affordable fashion and beauty tips. The magazine aims to help busy mothers and wives feel connected to celebrities' lives while also providing lifestyle advice and a sense of escapism. On the cover, Victoria Beckham appears tired in a candid photo, reinforcing the message that celebrities' lives aren't always glamorous and that she would do anything for her family like the target readers. The magazine panders to its audience's interests in celebrities, parenting, and managing a busy home life on a budget.
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Presentation9
1. G E N E R I C R E S E A R C H
(reference
from https://www.bauermedia.co.u
k/uploads/Closer.pdf,https://en.wik
ipedia.org/wiki/Closer_(magazine)
and https://closeronline.co.uk/)
2. I N D U S T R Y
• Closer is a British tabloid magazine founded in 2005 and published by Baur
Consumer Media . A French language version followed shortly afterwards,
and an American edition began publication in 2013.
• The editor of the english version is currently Jane Johnson
"Closer is one of the UK's leading lifestyle sites, covering the latest showbiz
news with flair and aplomb. Want to know the latest on Katie Price? What
happened to the Love Island lot after they were booted out of the villa? How
the Wright-Keegan dynasty are getting on?
We got you.
We also bring you bang-up-to-the-minute soap spoilers, opinions on
Gogglebox and let you know whether series 300 of The X Factor is worth your
precious time.
We're all over shopping, fashion and beauty too. Want to know how to
replicate Holly Willoughby's style on a Primark budget? We can help with that.
Looking for a face mask that actually does something but doesn't break the
bank? We hear you. Looking to purchase a reasonably price pasta maker?
Heck, why not. We have that too.
We're here to help you achieve your aspirations, enjoy life's luxuries on a
budget, make healthier lifestyle choices, or simply take a break from your
3. The Closer reader is 25-45 and at the heart of
modern family life. She puts her friends and
family first – they are her world. Her life is really
busy – she is likely to be juggling work with
being a mum and running the household, but
she loves her life, she enjoys it to the full and
doesn’t take herself too seriously. She places
importance on following a balanced diet and
tries to exercise regularly. She likes to keep on
top of the soaps when she can. She loves
fashion and likes to go shopping in her spare
time, listing New Look, River Island and Next as
her favourite places to shop.
TARGET AUDIENCE
4. Barcode
Puff- The puff also panders to the
type of demographic the magazines
aimed at as it talks about a "15-page
TV Guide" being inside which would
entice them as theyre more likely to
be home most of the time and needs
some form of entertainmentt besides
Main Image- The main image of
Victoria Beckham is a medium shot
under natural lighting which
juxtaposes what shes usually
pictured as, it can be inferred that not
everything that shes is human and
not everything is as perfect as the
media may potray things. Shes
looking away from the camera and
has sunglasses on hiding her face so
it's clear shes not prepared for the
shot- "paparazzi shot". It shows how
disconnected she is from the
audience (could refelct the barrier
between celebtrites and non-
celebrities) and her facial expression
looks bored and tired. The
oppositional reading from this is that
it's an invasion of her privacy
whereas this is what panders to the
preffered reading for the
demographic.
Anchorage Text- The
anchorage text solidifies why
her expression is that way
representing her as the victim
as well as playing up to
stereotypes that the wife (or
mother) cares about her family
and will do anything for them,
which reflects the type of reader
they are aiming towards. The
language used "Poshs Hell"
exaggerates how terrible her
situation is and then followed by
"broken" shows how polysemic
Colour Palette- The colour
palette used consists of pink,
white and light orange. The light
orange acts as an alert sign but
the softness of the colour
doesn’t make it feel like it's too
in your face, the pink could
represent feminity this is further
solidified by the "id love a girl..."
coverline girls like pink and the
white represents purity and
cleanliness.
5. Masthead- The Masthead
"Closer" font type is a 3D
version of the Bodoni it feels
as though its potruding out of
the page hence trying to be
"closer" it can be inferred
theyre trying to bridge the gap
of celebrity and non-celebrity
through a surveillance lens as
the demographic is able to to
look closer into their lives
offering a form of escapism for
the reformed and slightly
resigned graphic.
Coverlines- The magazine
creates this image that a
womans "joy" comes from being
a "mum" which certainly
adheres to what the aimed
demographic wants to read but
the opposing view to this would
be that it's not all a woman can
amount to in life, clearly
showing how these views
Coverlines- The coverline on
"Izzy" helping tackle "your anxiety"
panders to the ideologies of a
lifestyle magazine as they usually
have a section in which they talk
about ways to better your health
which is what the demographic
would be concerend about
escpecially when it comes to their
mental wellbeing. "your" is a
possesive pronoun- talking
directyly at you which gives of a
friendly atmosphere.
8. The name of the magazine is their
which shows brand identity and shows
how important it is to them to reinforce
their credibility and status as they can
get insight on these celebrities' lives.
The hyperlinks helps the audience
navigate quickly to sections they want
to read further on "celebrity", "diet &
body", "entertainment" etc.
The advertisement used reflects their
ideologies as "Complete Varifocal
Glasses" is something the middle aged
woamn would want to inquire about as
it's around the age eyesight detoriates
slowly.
Once you scroll down there are
subcategories giving an insight as to
what the demographic will read in the
section.
The language used adheres to the
uses and gratification as the audience
maygain some form of identification
through finding out where Susanna
Reid on Good Morning Britain bought
her outfit from and how to replicate it.