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By Blessing Adefemi
Walt Disney was founded on October 16th
1923 by two brothers Walt and Roy O.
Disney
The first animated film Disney released
was Snow White and the Seven
Dwarves. Debuting in Carthay Circle
Theatre on December 21st 1937.
The once small franchise now has a net
worth worth more than 100 billion
dollars
Disney thought the first version of the
script was too dark for family audiences,
so he took control and changed the
production team. Walt wanted a film
that was light, fun, and entertaining
with happy songs.
Disney's original primary audience for The Jungle Book
was universal so anybody could watch however it was
mainly aimed at families with little children i.e between
ages like 4-11.
But it has gained so much popularity in recent years that it
even has viewers outside the main target audience i.e.
teens, young adults, adults etc.
Disney decided to develop transparent cels(they
used a fix peg in order for the background to not
need repainting).In order to have a more realistic
touch he used a multiplane camera which
photographed a much larger number of layers of
frames at once, each at different distances from
the camera and moving at different speeds.
This created the illusion of depth and almost a 3D
effect. It also enabled special effects to be created,
such as moving water or flickering stars.
This would have drawn the audience in as
technology back then wasn’t as developed so a
movie like The Jungle Book with its effects and
animations would have drawn in a large crowd as
well as money.
The audience has developed quite a lot
because they have grown up but its still a
nostalgic part in their childhood.
The current 21st century children ages 4-
11,may not be as enticed or as excited as the
children back then were because technology
has played a big impact in the filming
industry.
They are into more fast paced action packed
movies, though The Jungle Book was a
phenomenon at its time with “advanced
technology” the current generation may
view it as more slow paced and under
developed.
The Jungle Book challenges 1960’s conventions of
animated movies as these animations were seen as
quite realistic and were far more developed of its
time receiving great reviews from critics. Though it
didn’t the media platforms that the remake was
able to use to promote the movie, its stillcmade its
name in animated history.
There has already been a remake of the
movie due to technology being improved
from what it was since 1967.
No longer needing a multiplane camera
but using a 3D computer graphics
programme, the current remake uses CGI(
Computer Generated Imagery) and
screens to have a more realistic feeling.
This has allowed them to attract book
lovers,1967 jungle book fans who want to
relieve a nostalgic moment in their lives
and current 21st century Disney film
fanatics.

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The jungle book

  • 2. Walt Disney was founded on October 16th 1923 by two brothers Walt and Roy O. Disney The first animated film Disney released was Snow White and the Seven Dwarves. Debuting in Carthay Circle Theatre on December 21st 1937. The once small franchise now has a net worth worth more than 100 billion dollars Disney thought the first version of the script was too dark for family audiences, so he took control and changed the production team. Walt wanted a film that was light, fun, and entertaining with happy songs.
  • 3. Disney's original primary audience for The Jungle Book was universal so anybody could watch however it was mainly aimed at families with little children i.e between ages like 4-11. But it has gained so much popularity in recent years that it even has viewers outside the main target audience i.e. teens, young adults, adults etc.
  • 4. Disney decided to develop transparent cels(they used a fix peg in order for the background to not need repainting).In order to have a more realistic touch he used a multiplane camera which photographed a much larger number of layers of frames at once, each at different distances from the camera and moving at different speeds. This created the illusion of depth and almost a 3D effect. It also enabled special effects to be created, such as moving water or flickering stars. This would have drawn the audience in as technology back then wasn’t as developed so a movie like The Jungle Book with its effects and animations would have drawn in a large crowd as well as money.
  • 5. The audience has developed quite a lot because they have grown up but its still a nostalgic part in their childhood. The current 21st century children ages 4- 11,may not be as enticed or as excited as the children back then were because technology has played a big impact in the filming industry. They are into more fast paced action packed movies, though The Jungle Book was a phenomenon at its time with “advanced technology” the current generation may view it as more slow paced and under developed.
  • 6. The Jungle Book challenges 1960’s conventions of animated movies as these animations were seen as quite realistic and were far more developed of its time receiving great reviews from critics. Though it didn’t the media platforms that the remake was able to use to promote the movie, its stillcmade its name in animated history.
  • 7. There has already been a remake of the movie due to technology being improved from what it was since 1967. No longer needing a multiplane camera but using a 3D computer graphics programme, the current remake uses CGI( Computer Generated Imagery) and screens to have a more realistic feeling. This has allowed them to attract book lovers,1967 jungle book fans who want to relieve a nostalgic moment in their lives and current 21st century Disney film fanatics.