This document discusses audience research for a magazine targeted towards Gen Z readers aged 16-25. It notes that this demographic embraces multiple cultures and moves beyond simple definitions of race and ethnicity. They are inspired by celebrities like Ariana Grande and Drake who want to achieve mainstream success, as well as activists like Greta Thunberg and MLK Jr. The target audience enjoys reading about others' personal lives as a form of escapism. While some prefer less intrusive magazines, most are interested in content with drama and personal details. The magazine should aim to attract a wide Gen Z audience with such engaging content.

1. Audience
Research

3. • The demographic aged between
16–25-year-olds, normally
associated with Gen- Z culture
depicted as “embracing and
balancing multiple cultures, they
are moving their cultural identity
beyond simple definitions of race
and ethnicity” (reference from
www.adrenalineagency.com). In
simpler terms, this young
demographic live to the fullest,
engaging with mainstream music to
fit into societal standards, with
aspirations to utilize their creative
minds for maximum wealth.
Role models such as Ariana
Grande or Drake reflect this
age groups ideologies of
wanting to make it “big”
and mainstream culture
alongside idols such as
Greta Thunberg and Martin
Luther King Jr. also mirroring
their activist's beliefs and aims
to reform what society
stands for.
Typically, AB and E
demographic
Audience Profile

4. • In relation to the brief, it’s the perfect embodiment of
what the young AB demographic are intrigued by them
enjoy reading about others' lives as a form of escapism
I.e. "I caught my groom marrying another pride"
(reference from Take a Break) . In retrospect, there is a
minute segment of the age group who enjoy reading
magazines that don’t take an intrusive and shocking
route. So, in order to gravitate towards a larger
audience, it aims to include drama and rather a lot of
TMI which peaks the demographics interest.
Relation To Brief

5. Michael Adefemi
Age: 25
Psychographic: Aspirer
Demographic: A (Lawyer)
Interests: Sports I.e.,
Basketball, Cooking,
Driving and Travelling
How often do you Read
Magazines: Not so
regularly
What Type Of
Magazines Do They
Prefer: Health and Fitness
Kali Dereje
Age: 17
Demographic: E (Student)
Psychographic: Aspirer and
Mainstreamer
Interests: Listening to music,
Drawing and Socialising
How Often Do You Read
Magazines: Whenever I have
time
What Type Of Magazines Do
They Prefer: Fashion & Style
Ayaah Bachri
Age: 17
Demographic: E (student)
Psychographic: Explorers
Interests: Reading, Music
and Sports i.e., football
How Often Do You read
Magazines: Twice a week
What Type Of Magazines
Do They Prefer: Lifestyle
and or Entertainment.
Amy Tefler
Age: 23
Demographic: E
(Photographer)
Psychographic: Reformer
Interests: Gaming, Harry
Potter , Anime and Reading
How Often Do You Read
Magazines: Not a regular
reader
What Type Of Magazines Do
They Prefer: Entertainment
and Tv Magazines