media

1. G E N E R I C R E S E A R C H
(reference
from https://www.bauermedia.co.u
k/uploads/Closer.pdf,https://en.wik
ipedia.org/wiki/Closer_(magazine)
and https://closeronline.co.uk/)

2. I N D U S T R Y
• Closer is a British tabloid magazine founded in 2005 and published by Baur
Consumer Media . A French language version followed shortly afterwards,
and an American edition began publication in 2013.
• The editor of the english version is currently Jane Johnson
"Closer is one of the UK's leading lifestyle sites, covering the latest showbiz
news with flair and aplomb. Want to know the latest on Katie Price? What
happened to the Love Island lot after they were booted out of the villa? How
the Wright-Keegan dynasty are getting on?
We got you.
We also bring you bang-up-to-the-minute soap spoilers, opinions on
Gogglebox and let you know whether series 300 of The X Factor is worth your
precious time.
We're all over shopping, fashion and beauty too. Want to know how to
replicate Holly Willoughby's style on a Primark budget? We can help with that.
Looking for a face mask that actually does something but doesn't break the
bank? We hear you. Looking to purchase a reasonably price pasta maker?
Heck, why not. We have that too.
We're here to help you achieve your aspirations, enjoy life's luxuries on a
budget, make healthier lifestyle choices, or simply take a break from your

3. The Closer reader is 25-45 and at the heart of
modern family life. She puts her friends and
family first – they are her world. Her life is really
busy – she is likely to be juggling work with
being a mum and running the household, but
she loves her life, she enjoys it to the full and
doesn’t take herself too seriously. She places
importance on following a balanced diet and
tries to exercise regularly. She likes to keep on
top of the soaps when she can. She loves
fashion and likes to go shopping in her spare
time, listing New Look, River Island and Next as
her favourite places to shop.
TARGET AUDIENCE

4. Barcode
Puff- The puff also panders to
the type of demographic the
magazines aimed at as it talks
about a "15-page TV Guide"
being inside which would entice
them as theyre more likely to be
home most of the time and needs
some form of entertainmentt
besides their magazine.
Anchorage Text- The
anchorage text
solidifies why her
expression is that way
representing her as the
victim as well as
playing up to
stereotypes that the
wife (or mother) cares
about her family and
will do anything for
them, which reflects the
type of reader they are
aiming towards. The
language used "Poshs
Hell" exaggerates how
terrible her situation is
and then followed by
"broken" shows how
polysemic the sentence
is as it infers its her
worse nightmare
coming true.

5. Colour Palette- The colour
palette used consists of pink,
white and light orange. The light
orange acts as an alert sign but
the softness of the colour
doesn’t make it feel like it's too
in your face, the pink could
represent feminity this is further
solidified by the "id love a girl..."
coverline girls like pink and the
white represents purity and
cleanliness.
Main Image- The main image
of Victoria Beckham is a
medium shot under natural
lighting which juxtaposes what
shes usually pictured as, it can
be inferred that not everything
that shes is human and not
everything is as perfect as the
media may potray things. Shes
looking away from the camera
and has sunglasses on hiding
her face so it's clear shes not
prepared for the shot-
"paparazzi shot". It shows how
disconnected she is from the
audience (could refelct the
barrier between celebtrites and
non-celebrities) and her facial
expression looks bored and
tired. The oppositional reading
from this is that it's an invasion
of her privacy whereas this is
what panders to the preffered
reading for the demographic.

6. Masthead- The Masthead
"Closer" font type is a 3D
version of the Bodoni it feels
as though its potruding out of
the page hence trying to be
"closer" it can be inferred
theyre trying to bridge the gap
of celebrity and non-celebrity
through a surveillance lens as
the demographic is able to to
look closer into their lives
offering a form of escapism for
the reformed and slightly
resigned graphic.
Coverlines- The magazine
creates this image that a
womans "joy" comes from being
a "mum" which certainly
adheres to what the aimed
demographic wants to read but
the opposing view to this would
be that it's not all a woman can
amount to in life, clearly
showing how these views
Coverlines- The coverline on
"Izzy" helping tackle "your anxiety"
panders to the ideologies of a
lifestyle magazine as they usually
have a section in which they talk
about ways to better your health
which is what the demographic
would be concerend about
escpecially when it comes to their
mental wellbeing. "your" is a
possesive pronoun- talking
directyly at you which gives of a
friendly atmosphere.

8. WEBSITE

9. The name of the magazine is their
which shows brand identity and shows
how important it is to them to reinforce
their credibility and status as they can
get insight on these celebrities' lives.
The hyperlinks helps the audience
navigate quickly to sections they want
to read further on "celebrity", "diet &
body", "entertainment" etc.
The advertisement used reflects their
ideologies as "Complete Varifocal
Glasses" is something the middle aged
woamn would want to inquire about as
it's around the age eyesight detoriates
slowly.
Once you scroll down there are
subcategories giving an insight as to
what the demographic will read in the
section.
The language used adheres to the
uses and gratification as the audience
maygain some form of identification
through finding out where Susanna
Reid on Good Morning Britain bought
her outfit from and how to replicate it.