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The jungle book
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- 2. Walt Disney wasfounded on October 16th 1923 by two brothers Walt and Roy O. Disney The first animated film Disney released was Snow White and the Seven Dwarves. Debuting in Carthay Circle Theatre on December 21st 1937. Disney thought the first version of the script for The Jungle Book was too dark for family audiences, so he took control and changed the production team. Walt wanted a film that was light, fun, and entertaining with happy songs. The once small franchise now has a net worth worth more than 100 billion dollars Between 1895 and 1920, during the rise of the cinematic industry, several different animation techniques were developed, including stop-motion with objects, puppets, clay or cutouts, and drawn or painted animation. The first surviving feature animation film The Adventures of Prince Achmed from 1926 was created using silhouette animation created by director Lottee Reiniger. Argubaly, Humorous Phases of Funny Faces could be the first ever animated film as some film historian would say, its a silent cartoon by J. Stuart Blackton released in 1906. It features a cartoonist drawing faces on a chalkboard, and the faces coming to life.
- 3. 1937 1942 19591964
- 4. Disney's original primaryaudience for The Jungle Book was universal so anybody could watch however it was mainly aimed at families with little children i.e between ages like 4-11. But it has gained so much popularity in recent years that it even has viewers outside the main target audience i.e. teens, young adults, adults etc.
- 5. Disney decided todevelop the idea of using transparent cels.In order to have a more realistic touch he used a multiplane camera which photographed a much larger number of layers of frames at once, each at different distances from the camera and moving at different speeds. This created the illusion of depth and almost a 3D effect. It also enabled special effects to be created, such as moving water or flickering stars. This would have drawn the audience in as technology back then wasn’t as developed so a movie like The Jungle Book with its effects and animations would have drawn in a large crowd as well as money. Due to the drastic improvements of technology we are able to use streaming sites such as Disney+ to relieve good Disney classics like the jungle book. Plus due to Covid this would have really benefited the streaming site as they were receiving more and more customers which means more money for Disney as well as popularity for the nostalgic movie.
- 6. The audience hasdeveloped quite a lot because they have grown up but its still a nostalgic part in their childhood. Which they are able to revisit due to Disney + The current 21st century children ages 4- 11,may not be as enticed or as excited as the children back then were because technology has played a big impact in the filming industry. They are into more fast paced action packed movies, though The Jungle Book was a phenomenon at its time with “advanced technology” the current generation may view it as more slow paced and under developed.
- 7. The Jungle Bookchallenges 1960’s conventions of animated movies as these animations were seen as quite realistic and were far more developed of its time receiving great reviews from critics. Though it didn’t have the mass amount of media platforms that we have now, the same ones the remake was able to use. However, the movie was promoted through the available platforms in the 1960’s like posters, adverts on newspapers and potentially radio.
- 8. There has alreadybeen a remake of the movie due to technology being improved from what it was since 1967. No longer needing a multiplane camera but by using a 3D computer graphics programme, the current remake uses CGI (Computer Generated Imagery) which gives the movie a more realistic effect. This has evidently allowed them to attract book lovers,1967 jungle book fans who want to relieve a nostalgic moment in their lives and current 21st century Disney film fanatics.