2. You Can
Define A
Target
Audience
By…
Specifying a group of people
that you want to sell your
product/service to.
Usually a common interest
between the target audiences
which is what categorises
genres
3. Why is it important for
your film to have a
target audience• Every film has a purpose, for this aspect
(horror) its purpose is to scare the audience.
• Therefore it is important to specify your target
audience which fits your films purpose.
• For the film to be successful the audience
must enjoy the film, but having a target
audience allows you to concentrate on that
target audiences satisfaction.
5. Target Audiences
Sub-Genre Target Audiences
Zombie
-Ages 16-40, Above an age which allows
you to watch the film without being too
scared
-Not too old where the imagination is gone
Haunted House
-Ages 14-60, Wider target audience as it is
a classic and stereotypical sub-genre for a
horror film.
Possession -Ages 18-50, Seen as a more scarier sub-
genre therefore an older audience.
6. Sub-genre Haunted
House-Vincent
Audience Yes/No/ Why
Aqaya Davenport
-Full Time Mother
Yes
“The most realistic type
of horror.”
Dan Morgan
-Student Rugby
Player
No
“Its not because I don’t
find it scary, I’m just too
scared.”
Natalia Brown
-Law Student
Yes
“Yes I love haunted
house, I believe in the
paranormal.”
Ryan Liddle
-College Student
Yes
“I can relate a lot of haunted
houses therefore if I can relate
to the film I feel it adds realism.”
Jevon Davenport
Yes
“Haunted house is the
most realistic as we all
Aqaya Davenport
-Full Time Mother
Dan Morgan
-Student Rugby
Player
Natalia Brown
-Law Student
Ryan Liddle
-College Student
Jevon Davenport
-Art Student
7. Expectations
Audience Expectations
Aqaya Davenport
-Full Time Mother
“I expect something that is jumpy and has a link
with the paranormal.”
Dan Morgan
-Student Rugby Player
“I think it has to have ghost coming out with a lot
of quick snap shots of paranormal body figures.”
Natalia Brown
-Law Student
“I would expect a lot of jumpy moments with a
possessed child as a key horror
figure/character.”
Ryan Liddle
-College Student
“Something which involves a lot of shots in the
house where most of the activity will occur.”
Jevon Davenport
-Art Student
“Something that everyone can relate to in real
life. Something everyone has experiences in
their house.”
Aqaya Davenport
-Full Time Mother
Dan Morgan
-Student Rugby Player
Natalia Brown
-Law Student
Ryan Liddle
-College Student
Jevon Davenport
-Art Student
8. Sub-genre Haunted
House-George
Audience Yes/No/ Why
Sarah Lawrance
Full time worker
No
“Too cheesy and way to
many jump scares”
Jack Riley
year 8 student
Yes
“I love all the jump
scenes.”
Jack Robson
Year 12 art student
Yes
“I like the purge thats my
favourite horror movie.”
Isiah Goddard-
Joseph
Aspiring footballer
Yes
“I feel scared in my own home
therefore I have sympathy for
these characters.”
Phil Higgs
Business teacher
Yes
“They are humorous and its
funny to see people
panacing.”
9. Expectations
Audience Expectations
Aqaya Davenport
-Full Time Mother
“I expect a lot of activity to occur in the house,
something similar to the paranormal activity box
sets.”
Dan Morgan
-Student Rugby Player
“I think something which will be really scary and
always having ghost jump out at me.”
Natalia Brown
-Law Student
“I would think there is a demonised character
disturbing the equilibrium of a family house
hold.”
Ryan Liddle
-College Student
“A possessed female child character which
makes the majority of her appearances towards
the end of the film.”
Jevon Davenport
-Art Student
“I think a stereotypical setting of a house with a
happy family who recognises the presence of
the paranormal in a isolated room in the home.”
Sarah Lawrance
Full time worker
Jack Riley
year 8 student
Jack Robson
Year 12 art student
Isiah Goddard-Joseph
Aspiring footballer
Phil Higgs
Business teacher
10. Sub-genre Haunted
House-Jordan
Audience Yes/No/ Why
Chris Linnell
hair dresser
Yes
“Yes very life like and
Realistic”
Daisy Linnell
year 3 student
No
“I don’t really like scary
movies, their too scary.”
Laura Pomeroy
nurse
Yes “this is my favourite type of
horror as it is very jumpy.”
Josh Oreilly
Aspiring footballer
Yes “I like the jump scenes as they are
very unexpected.”
Yvonne Pomeroy
natural resources
Yes
its very funny and creates a
lot of tension
11. Expectations
Audience Expectations
Aqaya Davenport
-Full Time Mother
“Something that will keep me on the edge of my
seat due to a lot of shock scenes.”
Dan Morgan
-Student Rugby Player
“Something very scary with a ghost.”
Natalia Brown
-Law Student
“Usually starts off quite quiet, slow and relaxed
and slowly picks up the suspension with loud
bangs and scenes designed to shock you.”
Ryan Liddle
-College Student
“Usually there is a neglected spirit refusing to
leave the house due to a traumatised
childhoold.”
Jevon Davenport
-Art Student
“An incident which happened in a house a while
ago where a human was killed and now wants
to avoid anyone living in their home.”
Chris Linnell
hair dresser
Daisy Linnell
year 3 student
Laura Pomeroy
nurse
Josh Oreilly
Aspiring footballer
Yvonne Pomeroy
natural resources
15. Audience Summary
People who enjoy the haunted
house sub-genre are:
People who do Not enjoy the
haunted horror sub-genre are:
-People above ages 14.
-The majority of horror fanatics
due to its sense of realism.
-Majority of teenage boys.
-More students tend to like it as
oppose to adults.
-Children.
-People who do not believe in the
paranormal.
-People who are too frighten to
watch horrors.
16. Facebook
ScreenShots
• 6 People Commented
in total…
• Most said factors
which will make them
jump
• Key fear factor is the
act of surprise
17. What we learned from
audience feedback
• We have identified that our target audiences are teens/
adults (15-40).
• Mix between boys and girls like them, however slightly
more boys liked it.
• They expect a lot of jumpy scenes with the main setting of
the film in a big family house.
• Most scariest sub-genre as it is seen as most realistic.
• Usually a stereo typically demonised character of a young
age disturbing the happy family whom has just moved in.
• Key Fear factor is the act of surprise.
