The document provides questions for each member of a group to answer about their media production project. The questions cover various topics such as how their project used or developed conventions from real media, how it represented social groups, what institutions might distribute it, who the target audience is, how they engaged their audience, what they learned about technologies, and what they learned from the preliminary task to the full project. Each group member must answer each question in a different format, such as a video extra, PowerPoint, or blog post with images, to provide visual and designed responses.

1. 1. In what ways does your media product use,
develop or challenge forms and conventions of real
media products?USE:
• Our film opening was intended to be an exposition of our narrative, using abstract close ups to draw the audience into the microcosmic world, a style evident in
David Fincher’s ‘Se7en’.
• We wanted to reveal the key themes of the narrative, as seen in Snyder’s ‘Dawn of the dead’. The sequence discloses information throughout the opening in the
form of a montage, each clip contributing to the audiences understanding.
• This is also seen in ‘Se7en’ in which the prominent theme of religion is revealed through the word ‘God’ being cut out of an American dollar.
• In our opening, we introduced the theme of love and betrayal through the letter addressed to ‘Dearest Leonardo’ and the poison that the letter is covered in.
• Titles appear in the darkest moments of the screen as seen in ‘Se7en’
DEVELOP:
• We developed the conventions by included stylistic features of the director Tim Burton who is renown for his horror films; the two genres often interlink but provide
some distinction. Features we included from his works were patterns, lighting and the music. Burton’s work has become iconic for the simplistic patterns, his most
notorious being the swirl upon the hill in The Nightmare before Christmas. We incorporated this into our opening in the shapes the ‘poison’ made as it entered the
flasks; we attempted to place emphasis upon this by reversing the clip and making it more visually compelling. Burton’s work is also recognized by the gloomy
demeanour, a feature we incorporated into the lighting of our sequence; we artificially.
• We were inspired by the music form Burtons ‘Edward Scissorhands’ and chose our instruments to replicate the piece from the opening, however, unlike his film, we
retained most of our diegetic sound.
• We stayed within the restraints of thriller conventions
Challenge:
• Challenge by incorporating features from other genres such as a voice over ‘Mean streets’ – Crime mystery
• Titles inspires from avengers
• Based on poem

2. 2. How does your media product represent
particular social groups?
What does the editing reveal about the character?
• We used a series of close ups to disembody our female protagonist, revealing only one section of
her at a time; this was to objectify her, replicative of the patriarchal society in which she subsists.
This would be crucial in the narrative as women are often reduced to being incapable of brutal
acts such as murder, thus creating vast opportunities to kill.
• We wanted the content of the sequence to be a projection of the protagonists character and
chose subject matter that was dangerous, but visually compelling; such as the flames and liquids.
These objects are designed to be an extension of her persona, creating a separate world for the
character.
• The main focus is on her hands to connote skill and delicacy. The audience see her pouring the
various liquids, mainly red in colour as there are multiple implications it has. The main
connotations of red are love, danger and death, it is also the iconic colour for femme fatal
alongside black.
• Her nails are painted red which gives a sense of femininity, but also reminiscent of blood, this
notion is visually depicted in the scene where she is strumming her fingers in the blood; an
eccentric act that is used in conjunction with fast pace editing to produce an enigma code.
• Pessimist

3. 3. What kind of media institution might
distribute your media product and why?
Eg. Why would film four fund our film?
The types of institution that would fund our film would be (an independent
studio/one of the big 6). An example of this would be (production company)
this is because… An example of other films they have funded are….
Vertical/Horizontal
Cinema’s that may distribute -

4. 4. Who would be the audience for your media
product?
Thrillers have an extremely broad target audience that is typically not restrained to
a demographic. They often appeal more to those aged between 16 and 45, which is
the bracket that we decided as our target audience. Our film would not be too
intellectually demanding like ‘Memento’, this would allow our film to appeal to a
larger target audience.
ABCDEE With a potential outreach to the other groups
Psychological thrillers are often preferred by women because they exhibit more
emotional struggles than physical; this notion is supported through psychological
research and is reflected in the reviews on IMDB. Because of this, we have decided
to focus slightly more on a female audience, however, there is still a large male
audience that our film should appeal to; thus audience gender would be 60%
female and 40% male.

5. 5. How did you attract/address your
audience?
-How does it make the audience engage? Titles traveling entice the audience/ Voice
over of poem
-draw into world of film? Music- slow paced, eerie Another way in which we drew
the audience into the world of the film was through enigma codes…
-how introduce enigma codes? Unravelling of character/What is she doing/Who is
she- never see face/No backstory/Why is she reading this poem
‘These enigma codes appeal more to females’
-Binary oppositions Light vs Dark/Good vs Evil/ Truth vs Life/ Man vs woman/Right
vs Wrong/ Peace vs Violence / Life vs Death/ Love vs Hate
We began our opening with the microcosmic world and gradually brought in the
character, revealing only one body part at a time; by creating this sense of
unravelling, we intended to sustain the audience’s interest and intellectual
engagement
We intended to …
ANALYSE:
Trading places
No country for old men
Based on Aminatta’s:
We followed the conventions
of a thriller movie (narrative
conventions ect.)
Applied Todorov and Propp’s
theories to
Binary oppositions to appeal
to audience
The film would be released
at the more eventful times of
year
Rating would be a ___
because…
Uses and gratification model

6. 6. What have you learnt about technologies
from the process of constructing this product?
Pre-production Production Post-Production
Audience research
Used IMDB
DLSR > no mic
>Visuals as opposed to
sound – lowered quality
There was a quality
difference in the sequence
and our footage which
meant that the footage
needed to be rendered to
prevent it from lagging
Motion for titles
Layering sound
Tech allowed us to make
changes
Edit multiple scenes at one
time
Film opening-> Art of the
title
Chose not to use a
camcorder
Get feedback via blog =
make changes
Location – photograph the
potential locations
=allowed us to compare
Titles in motion also able to
add lighting thus minimised
the amount of time
Research & planning made
more effective
By editint lighting artificially
we able to film in light =
safer
Throughout
the entirety of
creating our
portfolio we
were able to
view and
evaluate the
work of our
peers

7. 7. Looking back at your preliminary task, what
do you feel you have learnt in the progression
from it to the full product?
-importance of sound and music – not to overdo foley sound
-difficulty of tracking/panning – decided to minimize these shots
-importance of planning > actors happy
-Software skills have improved
-Importance of location, but how it may be comprised through closer shots in which the background is not visible
-Difference in qualities of cameras
-Depth of our planning (eg. looking at existing media products on art of the title & creating alternative ieas for the openign)
-Consistent organisation and the importance of it (Timetables)
-Feasibility of ideas and more accurate time scales
-Attention to detail
--Impotence of peer review and constant feedback
-Variety of inspiration (Using the poem as not only the inspiration for our 1st scene but also the voice over)
-Teamwork
-Mice-en-scene
Through our progression from our preliminary task to our film opening, we have learnt the importance of sound, both diegetic and non-diegetic.
Though we developed a lot from our preliminary task, we also developed during the creation of our film opening through processes such as test shots

8. 1.In what ways does your media product use, develop or
challenge forms and conventions of real media products?
2. How does your media product represent particular social
groups?
3.What kind of media institution might distribute your media
product and why?
4.Who would be the audience for your media product?
5.How did you attract/address your audience?
6.What have you learnt about technologies from the process of
constructing this product?
7. Looking back at your preliminary task, what do you feel you
have learnt in the progression from it to the full product?
Each person in the group has to answer each question
You should aim to make each question into a different format:
Question 1, 2 and 5 work well as video extras
All questions should be a visual/designed as possible
Some will work well on powerpoint
If technology is really not your forte - just do the evaluation as
a series of blog entries with pictures or as some embedded
powerpoints.