Who would be the audience for your media

2.  Our Target Audience is teenagers of both genders who are between the ages of 13-20. We
are aiming this at westerners and western culture and at all ethnicities. It will also look
to entertain people of all social class as people of both grade C1. This means that our
media product needs to be very diverse in the way it satisfies needs as it will as it will
look to give gratification however it will most likely appeal to young people and
students.
 All these people from these demographics will expect to be frightened by our
horror film. We have chosen this particular age group because our into will be
most effective in appealing to the needs of young people who
want to be frightened and are more likely to believe and buy into the idea of a
supernatural entity who hides herself in the shadows of a dark wet cellar.

3.  Our target audience are also people who enjoy horror films and actively spend
time choosing to watch them. They are going to be people get great satisfaction
in being scares and being made jump as that is the main entertainment provided
in this sub- genre of Horror. Other genres that this target audience are most
likely to enjoy are supernatural and slasher horror films. The music in these
classic examples of supernatural horrors is usually very sharp and low to indicate
a supernatural presence, but with slashers it can be fast paced to show a chase
and intensity of some scenes. Their media interests usually conceits of horror
films and TV shows, any show or film that will scare them or or give them an
adrenaline rush will be suffieient in satisfying theit media needs. Examples are
the conjuring, the exorcist and american horror stories. All three of these
examples have an intriguing plot.

4.  The psychographics of our audience would be the “Explorers”. These
people seek discovery, energy, individualism and experience. Choice
of brand this psychographic chooses indicates they are most likely to
seek satisfaction and instant effect. They like to explore now things
and put themselves on edge. Young people fit perfectly into this
psychographic and have very similar characteristics, especially, the
energy trait. These types of people are most likely to put themselves
into the position of viewing a horror film and expect to see
satisfaction and effect from it.

5.  We attracted our target audience in the movie using the narrative. Firstly, the
activity in which the audience are partaking in (playing football) would attract
the audience. This is because we thought this activity would be something similar
to which would interest the real audience. Football would be seen as an interest
to the audience (teens) therefore it would keep them watching. The narrative was
an important part of our pre-production planning because we wanted to capture
attention immediately.

6.  In our horror opening we applied Richard Dyers audience theory which is based
on the belief that audiences consume media products with a clear set if pleasures
to draw from that experience. We have applied this to our audience, as our
viewers will know what type of movie this is and what they will expect to see when
they enter a movie theatre. While watching the movie they will be satisfied with
the reason they came - to be frightened. We are also satisfying his theory in that
they will forget about their own inadequacies. Such examples of these
inadequacies are boredom, loneliness, confusion and isolation. Our film will
keep them tense throughout and make them forget about any worries going on in
their life for the duration.

7.  In pre-production planning of our media product we wanted
to make sure we applied Blumier and Katz’s Uses and
Gratifications theory. This states that people select specific
media products for the following purposes:
 Diversion - escape from everyday problems and routine.
 Personal Relationships - using the media for emotional and
other interaction, eg) substituting soap operas for family life
 Personal Identity - finding yourself reflected in texts,
learning behaviour and values from texts
 Surveillance - Information which could be useful for living eg)
weather reports, financial news, holiday bargains
 Dispersion is the element we most effectively encoded into
our media production as while watching our people daily
problems will be soon forgotten about.