1. FFY (Films For You)
Movie Mayhem
Movie mix
Film Fanatic
Block Buster
Film Magazine
New Cinema
Idea’s
Movie Magic
Cineflicks
Blue Screenings
Cinemix
Picture Perfect
Movie Medley
Love Film
Film Reel
Within our group we came up with a brainstorm of ideas for the name of our Film Magazine. Above are
all of the ideas that we were able to come up with. After conferring in our group we chose the best five
names that we felt were the most effective and we then carried out a tally chart to see which named
was favoured by people within our target audience. We chose 40 people from within our target
audience, all female and those who love watching films and we then recieved the results below:
Movie Magic
Block Buster
Film Reel
Cinemix
Movie Mayhem
I
IIII
IIIII
II
IIIII
IIIII
IIIII
IIIII
I
IIIII
II
After looking at the results that we received back it was easy to see the clear winner which was ‘Cinemix’
which received just over 50%, others such as ‘Movie Magic receiving very poor scores. We came to the
conclusion as a group that this was going to be the name of our Film Magazine as this was the
dominating name that was chosen by our target audience.
CINE/MIX: - The name is very effective as the audience is able to identify straight away that the magazine
will be Film Magazine due to the fact it has ‘Cine’ in the name. When first looking at the name the audience
are easily able to relate the word ‘Cine’ to cinema which shows that it has a clear correlation with film. The
word ‘Mix’ is slightly a play on words as the audience can interpret it as there being a mixture of films being
promoted within this magazine and others may interpret as when they go to the cinema and buy pick ‘n’
mix sweets to eat while enjoying the movie that they are watching. It was also a big hit with the people we
asked and we thought that this was the only choice for us.