2. Kelompok 7
Anantyo Yudhistira Wicaksono (12030119130226)
Ryaas Mahardika Muhammad (12030119110022)
Vincencius Fritz Prabawa (12030119130204)
3. Strategi Multibisnis merupakan suatu strategi yang digunakan oleh manajer tingkat
korporat untuk memandu sebuah perusahaan yang memiliki bisnis yang beragam,
antara lain dengan :
● Memeriksa dan memilih manakah yang sebaiknya mereka miliki dan bisnis
mana yang sebaiknya dilepaskan dan didivestasikan
● Mempertimbangkan berbagai rencana manajer untuk menangkap dan
memanfaatkan keunggulan kompetitif pada setiap bisnis
● Memutuskan bagaimana mengalokasikan sumber daya pada bisnis - bisnis
tersebut
Strategi Multibisnis?
4. Diantara berbagai analisis dan pilihan yang dilakukan oleh manajer di perusahaan
multibisnis, terdapat sebuah pendekatan awal yang berguna dalam merencanakan
strategi dan mengalokasikan sumber day dalam perusahaan multibisnis.
Pendekatan ini menaruh fokus pada gagasan bahwa inti dari strategi diversifikasi
yang efektif terletak pada identifikasi atas kompetensi - kompetensi inti dalam satu
atau sekelompok bisnis.
Tujuan dari pendekatan ini adalah untuk meningkatkan kompetensi - kompetensi
yang teridentifikasi sebagai dasar bagi keunggulan kompetitif dalam
mengembangkan bisnis tersebut dan dalam pengambilan keputusan terkait
pemasukan atau divestasi atas bisnis - bisnis lainnya
Pendekatan Portofolio
5. Teknik Portofolio - Suatu teknik yang dipelopori oleh Boston Consulting Group
(BCG) yang mencoba membantu para manajer untuk “menyeimbangkan” arus kas
di antara bisnis - bisnis yang beragam sekaligus mengidentifikasikan tujuan
strategis dasar mereka dalam keseluruhan portofolio tersebut
Matriks yang terdapat pada Pendekatan Portofolio
● Matriks Pertumbuhan Pangsa Pasar BCG
● Matriks Daya Tarik Industri-Kekuatan Bisnis
● Matriks Strategi Lingkungan BCG
Matriks Pendekatan Portofolio
6. Matriks Pertumbuhan Pangsa Pasar BCG
Matriks ini memplot setiap bisnis perusahaan
beserta tingkat pertumbuhan pasar dan
posisi kompetitif relatif. Dengan demikian
terdapat empat posisi yang menjadi dasar
untuk membandingkan kekuatan relatif dari
bisnis tersebut di pasarnya yakni :
● Bintang (stars)
● Sapi perah (cash cows)
● Anjing (dogs)
● Tanda tanya (question marks)
7. Matriks ini memberikan hasil rekomendasi yang serupa dengan matriks BCG namun juga
telah menyempurnakan matriks tersebut dalam tiga hal fundamental yakni Terminologi,
Adanya lebih banyak ukuran, dan Memungkinkan dilakukannya penilaian yang lebih
luas
Matriks ini tidak hanya menggunakan ukuran tunggal dan memiliki sembilan sel dengan
cara menggantikan sumbu tinggi/rendah dengan sumbu tinggi/sedang/rendah untuk
membuat perbedaan yang lebih baik di antara posisi portofolio bisnis.
Matriks ini memberikan peringkat kepada bisnis - bisnis perusahaan berdasarkan pada
banyak faktor strategis di dalam setiap sumbu. Posisi dari suatu bisnis kemudian dihitung
dengan cara menguantifikasi peringkatnya secara “subjektif” di sepanjang kedua dimensi
matriks tersebut. Dan berdasarkan lokasi bisnis dalam matriks tersebut terdapat
pendekatan - pendekatan yang sesuai atau direkomendasikan yakni antara lain : Investasi
untuk tumbuh, Investasi secara selektif dan mengelola pendapatan, atau Memanen
atau melakukan divestasi untuk sumber daya.
Matriks Daya Tarik Industri-Kekuatan Bisnis
9. Matriks ini merupakan matriks terbaru yang mengambil pendekatan berbeda,
menggunakan gagasan bahwa sifat dari keunggulan kompetitif dalam suatu industri
adalah sifat yang menentukan strategi yang tersedia bagi bisnis suatu perusahaan dan
menentukan struktur industri tersebut.
Matriks ini memiliki dua dimensi. Terdapat sumber - sumber keunggulan kompetitif yang
dapat menjadi banyak dengan produk dan jasa yang kompleks (misalnya, mobil, jasa
keuangan) dan dengan sedikit produk yang tergolong komoditas (bahan kimia dll).
Produk yang kompleks menawarkan banyak peluang bagi keunggulan diferensiasi
ataupun biaya, sedangkan produk komoditas harus mencari peluang untuk memperoleh
keunggulan biaya.
Dimensi kedua adalah ukuran keunggulan kompetitif, yakni seberapa besar keunggulan
tersebut yang tersedia bagi pemimpin industri.
Matriks Strategi Lingkungan BCG
10. Matriks Strategi Lingkungan BCG
Dua dimensi tersebut akan kemudian mendefinisikan empat lingkungan industri sebagai
berikut.
Banyak Bisnis Terfragmentasi Bisnis Spesialisasi
Sedikit Bisnis Tanpa Pemenang Bisnis Volume
Kecil Besar
11. 01
Menganggap setiap unit
bisnis berdiri sendiri
02
Pengukuran akurat tidak
semudah yang
digambaran
03
Asumsi dasar memiliki
perbedaan di lintas
industri dan segmen
pasar yang berbeda
04
Pilihan strategis yang
terbatas
05
Pandangan bahwa
perusahaan harus
mencukupi modalnya
sendiri
06
Gagal membandingkan
keunggulan kompetitif
Keterbatasan Pendekatan Portofolio
12. Pendekatan Sinergi
Terdapat 2 elemen penting dalam shared
Opportunities
● Memiliki porsi signifikan
● Mempunyai kebutuhan bersama
14. Bisnis dalam portofolio harus
berhubungan dengan kompetensi
utama perusahaan
● Bisnis yang “related”
● Bisnis dengan diversifikasi yang
“unrelated”
17. ● Induk perusahaan yang bagus akan menciptakan nilai-‐nilai yang
lebih baik dari pada yang diciptakan oleh lawan bisnisnya yang
memiliki usaha yang sama.
● Untuk meningkatkan nilai-‐nilai tersebut, perusahaan induk harus
meningkatkan mutu bisnis tersebut. Oleh karena itu harus ada
peluang untuk usaha tersebut.
● Potensi untuk peningkatan dalam suatu bisnis disebut “Parenting
Opportunity”.
18. 01 02 03
04 05 06
10 Cara mengindikasikan “Parenting Opportunity
Ukuran dan
waktu
Manajemen Pendefinisian
Usaha
Meramalkan
Kesalahan
Hubungan
antar unit
usaha
Kemampuan
Umum
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24. Do you know what helps you make your
point crystal clear?
Lists like this one:
● They’re simple
● You can organize your ideas clearly
● You’ll never forget to buy milk!
And the most important thing: the audience
won’t miss the point of your presentation
The slide title goes here!
25. 01
You can describe the
topic of the section here
02
You can describe the
topic of the section here
03
You can describe the
topic of the section here
04
You can describe the
topic of the section here
05
You can describe the
topic of the section here
06
You can describe the
topic of the section here
Table of contents
Business
overview
Market analysis
and competition
Sales and
marketing plan
Management
plan
Operating
plan
Financial
plan
26. Mission statement
You can describe the company’s mission here. A clear
message is a good way to get down to business
27. Our
company
You can give a brief description of
the topic you want to talk about
here. For example, if you want to
talk about Mercury, you can say
that it’s the smallest planet in the
entire Solar System
29. Market trends
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Surface
Venus is very hot
Mars is very cold
Saturn has rings
Undergroun
d
Pulverizing
30. Problem and solution
Problem Solution
Mercury is the closest planet
to the Sun and the smallest
one in the Solar System—it’s
only a bit larger than the Moon
Venus has a beautiful name
and is the second planet from
the Sun. It’s hot and has a
poisonous atmosphere
31. Mercury
It’s the closest planet to
the Sun and the smallest
in the Solar System
Venus has a beautiful
name and is the second
planet from the Sun
Despite being red, Mars is
actually a cold place. It’s
full of iron oxide dust
Venus Mars
Competitors
32. Them
Venus has a beautiful name and
is the second planet from the
Sun. It’s terribly hot, even hotter
than Mercury, and its atmosphere
is extremely poisonous
33. Us
Saturn is a gas giant and has
several rings. It's composed
mostly of hydrogen and helium.
It was named after the Roman
god of wealth and agriculture
39. Market share
Venus
Venus is very hot
Saturn has rings
Saturn
20%
Jupiter is a gas giant
Jupiter
30%
50%
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
42. Images reveal large amounts of
data, so remember: use an image
instead of a long text. Your audience
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A PICTURE
ALWAYS
REINFORCES
THE CONCEPT
44. Mercury is the closest
planet to the Sun
Venus is the second
planet from the Sun
Mars is actually a very
cold place
Jupiter is the biggest
planet of them all
Saturn is composed of
hydrogen and helium
Neptune is the farthest
planet from the Sun
Drilling Blasting Assaying
Preparation Exploration Hauling
Our services
45. Break-even analysis
Mars is actually a
very cold place
Saturn was named
after a Roman god
Profit
Break-even point
10K 20K 30K 40K 50K 60K
10M
70M
20M
30M
40M
50M
60M
Earth is a planet
that harbors life
Loss
46. Our plans
Basic Pro Premium
Earth is the third planet
from the Sun and the only
one that harbors life in the
Solar System. This is where
we all live on
Venus has a beautiful
name and is the second
planet from the Sun. It’s
terribly hot, even hotter
than Mercury
Despite being red, Mars is
actually a cold place. It’s
full of iron oxide dust,
which gives the planet its
reddish cast
47. 9h 55m 23s
Jupiter's rotation period
333,000
The Sun’s mass compared to Earth’s
386,000 km
Distance between Earth and the Moon
48. Sales and distribution
Channel 1
Venus is the second
planet from the Sun
Jupiter is the biggest
planet of them all
Despite being red, Mars
is a cold place
Saturn is a gas giant and
has several rings
Channel 3
Channel 2
Channel 4
49. Advertising and promotion
Advertising
Venus is the second
planet from the Sun
Jupiter is the biggest
planet in the Solar System
Despite being red, Mars is
a very cold place
Saturn is a gas giant and
has several rings
Online
PR
Discounts
50. —Someone Famous
“This is a quote, words full of wisdom
that someone important said and can
make the reader get inspired.”
52. Jenna Doe Timmy Jimmy
You can speak a bit
about this person here
You can speak a bit
about this person here
Our team
53. Organizational chart
Director of the mine
Chief engineer Chief geologist Mine manager
Leader 1 Leader 2
Geologist 1
Engineer 1 Engineer 2
54. Our partners
Company Contact Description Investment
Saturn Jenna Doe
Saturn is a gas giant
and has several rings $20,000,000
Mercury Timmy Jimmy
Mercury is the closest
planet to the Sun $30,000,000
Venus Susan Bones
Venus is the second
planet from the Sun $70,000,000
56. Our process
Mercury
It’s the closest
planet to the Sun
Venus
Venus is the second
planet from the Sun
Mars
Mars is actually a
very cold place
Neptune
It’s the farthest
planet from the Sun
58. Predicted growth
20%
Mercury is the closest
planet to the Sun
30%
Mars is actually a very
cold place
50%
Neptune is the farthest
planet from the Sun
Chalk mining Stone mining Gem mining
59. Balance sheet
Assets What the company owns $1,000,000
Liabilities What the company owes $300,000
Equity The difference between both $700,000
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